In conjunction with International Women's Day celebrations in the month of March, ShopeeFood hosted a special event as a show of appreciation for women driver partners in Klang Valley. The event was supported by several leading brands such as NIVEA, Marrybrown, Chatime and L'Oréal Malaysia. Almost 60 female riders, accompanied by their friends, participated in the event to celebrate the day.
In addition to the collaboration with leading brand partners, ShopeeFood also provided a personal development program led by an expert in the field of humanities and social studies: Associate Professor Dr Hadija Mohd, who has developed the Personal Initiative Intelligence (PI-Q) framework.
The PI-Q framework aims to build essential soft-skills to help driver partners improve their job performance. The unique approach focuses on developing the inner qualities of an individual, such as resilience, self-awareness, and empathy.
At the end of the program, three selected driver partners were recognised for their participation and given an opportunity to continue their education with a scholarship in a recognised higher education program. ShopeeFood selected the City Continued Education Centre to partner for the scholarship that’s valued at more than RM60,000.
According to Kwa Yin Leng, Head of Operations for ShopeeFood Malaysia, the celebration is an important milestone in recognising women’s contribution to the food delivery industry. “ShopeeFood aims to provide our female driver partners a supportive environment so they feel valued, safe and recognised. We are happy to be partnering with various brands and showcase our efforts in a meaningful way. The learning programs will go a long way in upskilling our riders and hopefully impact their lives for the better,” she said.
In addition to the personal development class, the driver partners were also treated to a self-care workshop hosted by NIVEA. The experts from NIVEA helped the riders learn healthy skincare and good hygiene habits as riders are often exposed to changing weather conditions while doing their work. At the end of the session, the female driver partners were also given NIVEA products to kickstart their regime.
The highlight of the event was a panel session that was also live-streamed on the Shopee app and social platforms. The lively discussion featured three popular figures from different backgrounds sharing their personal stories of immense challenges and how it led them to success. The panellists were:
● Datuk Shalin Zulkifli, a professional bowler and athlete who has represented Malaysia for 28 years in numerous international competitions. She currently holds five world championship titles and is a fierce advocate for gender equality.
● Nandini Balakrishnan is a known influencer and video producer with a popular media company. She has written extensively on issues related to the discrimination and her work has been featured in major publications around the world. In 2021, Nandini was also awarded the Women of the Future Awards Southeast Asia in the ‘Arts & Culture’ category. This award recognises achievements of female trailblazers across industries.
● Natasha Helwa Binti Ramlee, is a young female entrepreneur and a ShopeeFood merchant. She is the eldest of three siblings that founded the popular restaurant franchise of ‘Tiga Budak Gemok’. While the restaurant may have had humble beginnings of starting off under a tree, the business today has rapidly grown and expanded to cover more than six states in Malaysia.
To end the day, driver partners were treated to a sumptuous lunch sponsored by Marrybrown and Chatime Malaysia. The riders feasted on Nasi Lemak MB by Marrybrown and a variety of bestselling bubble tea drinks like Grass Jelly Roasted Milk Tea, Mango QQ, Lychee QQ, Passionfruit QQ from Chatime Malaysia.
The riders also went home with skincare giveaway from L'Oréal Malaysia consisting of L'Oréal Paris products valued at approximately RM12,000.
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