Great
effort and opportunity for local farmers and entrepreneurs! The Federal
Agriculture Marketing Authority (FAMA) and Shopee are looking to invite more
local farmers and entrepreneurs into their eFAMAPLACE campaign after recording
nine times return on investment (ROI) in just two months since the campaign
began on 17 December 2020.
To
digitalise marketing for Malaysia agrofood products, FAMA has established
strategic collaboration with e-commerce operators including Shopee. eFAMAPLACE
on Shopee is part of FAMA’s continuous efforts to help farmers and
entrepreneurs open online stores and equip them with digital marketing
knowledge. The aim is to prepare them for more challenges in the face of the
Covid-19 pandemic. FAMA’s Agrobazaar Malaysia store on Shopee which opened in
May 2020 has listed more than 250 products produced by local farmers and
entrepreneurs.
The
eFAMAPLACE features a microsite that is home to 7,000 items ranging from fruits
and vegetables to seafood, poultry as well as flowers. Malaysians can find
durian, tomatoes, starfruits, dragon fruits, beef, chicken, fresh cut flowers,
orchids as well as anchovies, cooking
paste, spices and more, making it a one-stop site to source for Malaysian
agro-food products. To access the
e-marketplace, Shopee users only need to type “FAMA” or “eFAMAPLACE” in the
search bar.
The
campaign now seeks to assist even more local farmers and entrepreneurs to set
up their online stores on Shopee, and will collectively be marketed via the
eFAMAPLACE microsite. To encourage users to purchase and support local
products, FAMA has allocated 50,000 vouchers
valued between RM5 to RM20 for the entire duration of the campaign till
August 2021.The vouchers that have been redeemed in the past two months since
17 December 2020 so far have recorded more than half a million Ringgit in sales.
Dato’ Zainal Abidin Yang
Razalli, Director General of FAMA said, “From the
results thus far, we can see that digital marketing is essential. Therefore,
FAMA will encourage our farmers and entrepreneurs to venture into digital
marketing which enables them to market their products directly to consumers for
everyone’s benefit. Our partnership with Shopee has proven to be an effective
method to assist local farmers and entrepreneurs expand their market reach.
Shopee has also committed to support the farmers and entrepreneurs with
onboarding and education via Shopee University. We hope that these efforts will
improve the standard of living for farmers and entrepreneurs nationwide.”
To
match FAMA’s contribution, Shopee is providing support in the form of publicity
and exposure to the sellers via its marketing assets on the App, website and
through social media. Efforts by Shopee to promote local produce and products
include dedicated livestreaming shows with Shopee Celebrity Squad A-lister Erma
Fatima or better known as Mak Cun via its channel Shopee Live.
Commenting
on the collaboration with FAMA, Ian Ho,
Regional Managing Director of Shopee said, “In a win-win for local
communities, we are able to give consumers access to agricultural products
directly from the hands of the local farmers and entrepreneurs through this
campaign. Our partnership with FAMA empowers the agricultural community and
shows how e-commerce breaks longstanding divides between farmers, fishermen and
the direct consumers of their goods. It is truly humbling to be given this
opportunity to support the digitalisation of Malaysia’s agricultural economy by
providing a robust ecosystem for fishermen and farmers to sell on.”
To
know more about eFAMAPLACE, users can tune in to Shopee Live at 5PM on 1 and 3
March 2021 to catch the FAMA edition of the Mak Cun livestream series. Hosted
by Erma Fatima, together with Datin Rita Sosilawati on 1 March and Datin Nur
Shahida binti Mohd Rashid on 3 March together with Senior Director of FAMA’s
Market Promotion Division, Pn. Rosilawati Abu Hassan, they will share
mouth-watering recipes using the freshest ingredients available at eFAMAPLACE.
They will also be giving away exclusive vouchers during the shows for users to
enjoy attractive savings when they shop at eFAMAPLACE.
Users
who check out eFAMAPLACE during the Shopee 3.3 Supermarket Sale from now till 3
March 2021 will also enjoy RM20 off with a minimum spend of RM80. Additionally,
the 3.3 Supermarket Sale is offering users free shipping with minimum spend of
RM10, daily 50% deals and bargains from as low as 33 sen when they shop on
Shopee.
Shop
and support local farmers and entrepreneurs at eFAMAPLACE via https://shopee.com.my/m/efama.
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