Mouse Mommy Treats: Malaysia

Watsons launched its 2020 #HappyBeautifulYear campaign with members of the media, business partners, Watsons Ambassadors Jinnyboy and Ayda Jebat and also Watsons celebrity friends Amber Chia, Chan Fong, Chui Ling, Han Xiiao Aii, Wang Yi Fei and other cast of #HappyBeautifulYear video at a glittery event.

Continuing from the success of the annual #HappyBeautifulYear Chinese New Year campaign, Watsons Malaysia promises to bring more excitement this year to its loyal Watsons members with a Chinese New Year celebration sale of up to 50% in Watsons stores nationwide and sitewide.

“Chinese New Year is a time where traditional values should not be forgotten, and it is important that these values should be carried on to the next generation. Generation gaps are very common and we should take this opportunity to bridge the generation gap by understanding and respecting the differences between these two generations.

Hence, we produced the #HappyBeautifulYear 2020 video for this year’s campaign to promote the understanding and bonding between two generations in a family by delivering it in a comedic and musical style with underlying messages. Keeping traditions alive and bringing out your most beautiful self is always important while keeping up with the latest trends. We believe that our products and services are ‘ice breakers’ or talking points within friends and families, as Watsons offers all kinds of different products for all ages,” said Caryn Loh, Managing Director of Watsons Malaysia.

During the grand launch event of #HappyBeautifulYear 2020, guests were treated to spectacular LED lion dance performance, followed by an opening speech by Caryn Loh, Managing Director of Watsons Malaysia. The highlight of the event was the exclusive preview of the Watsons #HappyBeautifulYear 2020 video.

The video showcased the importance of bridging the generations gaps amongst family this New Year. The message is pretty simple, but very strong: Keeping the traditions alive, while keeping up with the latest trends. The story also features stunning Chinese opera styling and singing, and this is indeed a great way to reintroduce the traditional performances to the younger generations.

The video features a star-studded cast from all generations to deliver the message, including Han Xiiao Aii, Bernard Hiew, Pink Tan, Elyn Leong, Chan Fong, Chui Ling, Freddie Huang, Catz, Fiqrie, Mei Fen, Nithya and many more.

“In-preparation to usher in the auspicious year of the Rat, Watsons as the No. 1 Health and Beauty retailer in Malaysia offers the best deals and savings on especially for our Watsons members. This is our opportunity to reward our customers with lots of “prosperous” goodies as we usher in the Chinese New Year,” said Danny Hoh, Customer Director of Watsons Malaysia.

The goodies Watsons members can look out for during Chinese New Year includes free limited-edition Watsons Ang Pow packets and RM388 dining reward vouchers with a minimum spent of RM80 and many other amazing prizes to be won too, all worth more than RM2,888,888 in total, including 118 Samsung gadgets!

Watsons shoppers can also receive RM8 cashback with a minimum spent of RM60 with Touch N’ Go’s e-Wallet. If you are a selfie expert, you can enter the AR Selfie contest #HappyBeautifulYearand win RM8,888 (in total) worth of Watsons points. While Watsons Elite members will stand a chance to get a Watsons Limited Edition Yee Sang plate with a minimum purchase of RM288.

Attendees were also treated with a live band performance, a chit chat session with Watsons celebrity friends, a grand lou sang, delicious dinner and ending the night with a lucky winner who walked away with a Samsung Note 10 for the best AR Selfie contest.

Interested to know more about Watsons Chinese New Year campaign,
Website : https://www.watsons.com.my/
Facebook : https://www.facebook.com/watsonsmalaysia/
Instagram : https://www.instagram.com/watsonsmy/

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In celebration of original Malaysian traditions, this Lunar New Year, The Original Cream Crackers (Jacob’s), a biscuit brand under Mondelēz International (Malaysia) is shining the spotlight on the High Pole Lion Dance, a Muar-born tradition.

In a bid to get this original Malaysian tradition recognised by UNESCO (United Nations Educational, Scientific and Cultural Organization) as an Intangible Cultural Heritage, Jacob’s is rallying Malaysians to sign a petition (http://bit.ly/36zyDDI).

Pioneered by the Kun Seng Keng (KSK) Lion and Dragon Dance Association, the High Pole Lion Dance was founded in Muar, Johor more than 20 years ago. Since then, this unique performance which symbolizes good luck and fortune has spread across the globe. To date, troupes from Malaysia have won over 100 World Lion Dance Championships while setting international benchmarks.

“In 2017, KSK initiated a bid to get it listed as a UNESCO heritage. Despite the effort and support they received, this variation of the Lion Dance has yet to attain the recognition it deserves. Jacob’s is moved by the story and we have decided to join forces with KSK to revive the attempt to enlist High Pole Lion Dance as a UNESCO heritage. Having this local invention recognised by UNESCO ensures that we can preserve this unique tradition and pass it on to future generations. With that, we are now inviting each and every Malaysian to join us in making our High Pole Lion Dance known to the world,” said Eugenia Goh, Brand Manager, Biscuits (Fuel), at Mondelēz International (Malaysia).

In addition to providing consumers with the right snack, for the right moment, made the right way, Mondelēz International through its biscuit brands has been showing its support for various initiatives. Last August, Jacob’s embarked on ‘The Originals’ campaign which saw the kick-off for its Original Malaysians initiative that highlighted inspiring Malaysian personalities who are legends in their own fields. Today, its celebration of Original Malaysian Traditions is significant in getting the High Pole Lion Dance internationally recognised.

To date, three original Malaysian traditions namely Mak Yong theatre, Silat and Dondang Sayang have been recognised by UNESCO as an ‘Intangible Cultural Heritage’. The recognition received are deemed meaningful as it safeguards Malaysia’s heritage while promoting its national identity.

Tang Puay Sen, KSK Troupe Leader & Coach said “The Muar-born High Pole Lion Dance was founded in 1988. We started off as a small lion dance troupe and in 1992, we awed audiences around the globe when we incorporated high poles into the dance, poles that increased in height over time. It is also humbling to know that the standards for international competitions these days were pioneered by our Malaysian troupes. To make our UNESCO dream a reality, we need Malaysians to join hands in hopes of obtaining as many signatures as possible for this petition. Having the support of the mass will certainly strengthen and support our application to UNESCO. It is time this awe-inspiring Malaysian tradition gets the international recognition it deserves.”

With the precise incorporation of music, choreography, and ancient wisdom among others, this exceptionally elegant and highly skilled craft often comprises of a multi-cultural dance troupe, a true reflection of what makes us proud to be Malaysians.

Among the first few Malaysians who have signed this petition are employees of Mondelēz International (Malaysia) and its partners.

In conjunction with this initiative, Jacob’s has produced two limited edition festive tins featuring the ‘High Pole Lion Dance’ and, the '24-Festive Drums’. Each tin retails at RM14.40.

Mouse mommy also support and signed this petition! Lets’ make our UNESCO dream happen and become reality – High Pole Lion Dance! ( http://bit.ly/36zyDDI )