Mouse Mommy Treats: Watsons

#UnlockingRealWomen With Max Factor Beauty House !

Thursday, October 18, 2018

Mouse mommy was so exciting to join this Max Factor Beauty House Grand Launch! Congratulations that Max Factor is available in Watsons Malaysia now!

One of the most notable icons in the cosmetic industry Max Factor is now available in Malaysia. Held at one of the finest heritage building - Lot 10, Jalan Tangsi, the brand celebrated its launch with The Max Factor Beauty House pop up, and unveiled its official brand ambassador Lisa Surihani where some 150 guests were invited for an uplifting and inspiring evening of #UnlockingRealWomen.

Such an inspiring evening of #UnlockingRealWoman ! Nowadays, women are busy with multitasking tasks and challenges in life. Every women has her own profession, family commitments and social responsibility. Same goes to mouse mommy as well.

“We are excited for the arrival of Max Factor in Malaysia after its incredible success in the rest of Asia. As a pioneer in the beauty industry, the brand has always played an important role in uplifting women to embrace their identity through self-expression. We hope the brand will resonate with women everywhere as we believe that every woman should be given the chance to feel empowered”, said Pink Fong, Marketing Director at Coty Malaysia.

In conjunction with the launch, the brand also revealed the #UnlockingRealWomen campaign — collaboration with an incredible group of influential women such as Kavitha Sidhu, Ling Oo, Raja Nadia Sabrina and Max Factor Malaysia’s newly appointed ambassador, Lisa Surihani.

“Lisa’s personality showcases a connection to the brand that will bring a new spark of inspiration and help translate our newly repositioned brand vision. Her life story also relates closely to the #UnlockingRealWomen campaign, which makes this partnership all the more meaningful. We are thrilled to have her on board”, said Pink Fong.

Women are incredibly powerful in their own right but are often held to higher standards; expected to juggle multiple roles, excel at them all and be perfect throughout — all the while putting everything else before them.

#UnlockingRealWomen seeks to explore the multiple roles that women have in family, society and industry and celebrates their strengths, unique abilities and unlimited potential. Ultimately, the campaign is all about celebrating women and their powerful life experiences, and a reminder that beauty goes beyond gender roles.

Totally agree with it! Mouse mommy is also having multiple roles and responsible either in work, family or personal life.

Mouse mommy was excited to try out the Max Factor cosmetic range. The Max Factor liquid foundation is WOW me with 14 colour palettes that cater for different skin tone for ladies. Awesome!

Lisa, Kavitha, Raja Nadia and Ling are the epitome of women who, despite their success, have been defined by societal roles and expectation as a public figure, mother and wife. They each have had their own aspirations growing up but due to their responsibilities and family commitments, have had to put their ambitions aside.

Lisa has had a successful career in the entertainment industry since young but has always wanted to be a dancer; Raja Nadia is a successful blogger and founder of her own fashion label but behind her busy lifestyle, she aspires to live a better, healthier life; Kavita’s career took off with her first Milo commercial at 15 years old before going to Paris to pursue a modelling career but dreams of becoming a singer; while jewelry designer and gemologist Ling worked hard every single day of her life to start her own jewelry line but longs to start a family and become the ultimate homemaker.

Watch the 4 women who live their lives in the public eye unlock their dreams and aspirations to those closest to them here.

Max Factor is also partnering exclusively with Watsons in bringing the brand’s legacy and makeup artistry to Malaysia and is available in selected Watsons outlet and online stores nationwide.

“This is definitely another milestone for us to partner up with such a reputable international make-up brand founded at the beginning of the 20^th century with great heritage value. Max Factor is definitely in line with our values as we always strive to provide our customers a wide array of choices. With this partnership, we hope to hope to have more positive response”, said Caryn Loh, Managing Director at Watsons Malaysia.

In celebration of the #UnlockingRealWomen campaign, the brand pays tribute to women everywhere with The Max Factor Beauty House — an homage to their unique strengths, identities and aspirations through 7 different rooms — Her Patio; Her Living Room; Her Dining Room; Her Bathroom: The Virtuous Room; Her Bedroom; Her Powder Room and Her Gallery Room — each adorned with symbols of inspiration and empowerment.

While women want to be acknowledged beyond their gender roles, they still value what is important to them such as family, friends, career and personal growth. Representing the everyday woman and their powerful journeys, The Max Factor Beauty House encompasses these elements in their lives and celebrates their deepest hopes and dreams.

Everyone has a dream. What is yours?

Interested to get to know more about Max Factor,

Website:https://www.watsons.com.my/all-brands/b/164260/max-factor

Facebook : https://www.facebook.com/maxfactormy/

Instagram : https://www.instagram.com/maxfactormy/

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Watsons Malaysia’s Top Influencer Search Begin! Are You The One?

Monday, October 8, 2018

Asia and also Malaysia’s leading health and beauty retailer, Watsons Malaysia has just launched the search for Malaysia’s top influencer.

Watsons presents Malaysia’s Top Influencer Search campaign will start with the first challenge on 4th October, and participants will have to stay tuned to @watsonsmy & @ohbulanofficial Instagram and Watsons Malaysia & Ohbulan Facebook for the announcements of what the seven challenges will be before the finale.

The finale will then have one potential influencer to be selected and he or she will be groomed for the next 12 months to be the Watsons influencer. The participants will be mentored by none other than one of Malaysia’s top social influencers, Scha Alyahya who boasts a following of over 6 million followers on social media. Scha Alyahya will also be one of the panels of judges in the final selection of the participants.

Interesting! Mouse mommy is also takes this opportunity to participate in this Watsons Malaysia’s Top Influencer Search. Fingers crossed.

“The mobile penetration rate in Malaysia makes up 132.9%, based on data from the Malaysian Communications and Multimedia Commission. While according to the 2017 Internet Users Survey, influencers could certainly reach Malaysian users, whose top online activities are text communication (96.3%), browsing social media (89.3%) and getting information (86.9%). Out of those who visit social networking sites, 97.3% have Facebook accounts, followed by Instagram (56.1%), says the survey. Hence, social media star search would be the in and innovative thing to do right now. As Malaysia’s largest health and beauty retailer, Watsons will always stay in the forefront of innovation,” said Caryn Loh, Managing Director of Watsons Malaysia.

“The influencers’ storytelling and presentation skills including doing tutorial videos and postings for participating Watsons products, will be part of the judging criteria. Hence, at Watsons we wanted to give influencers a chance to share their photos and stories to give an authentic experience with our brand,” said Danny Hoh, Customer Director of Watsons Malaysia.

The grand prize winner for Watsons presents Malaysia’s Top Influencer will be take home RM10,000 cash, RM20,000 worth of Watsons points, RM10,000 worth of products from Watsons. Besides that, grand prize winner will be the official Watsons Key Opinion Leader (KOL) for a year, he or she will appear in a national Watsons television commercial, and also in Watsons billboards nationwide. Appear in videos on portals such as Oh Bulan!, Says, Vocket and more!

“I am looking forward to mentor and groom these influencers to be the next top influencer in Malaysia. It would be a great fun and memorable journey with the contestants and Watsons too!” said Scha Alyahya.

During the glamorous and exciting launch of Watsons presents Malaysia’s Top Influencer campaign, over one hundred attendees including key social influencers attended the event, where they were treated to some engaging social media activities, celebrity appearances, and entertainment with celebrity appearances. Present at the event were Caryn Loh, Managing Director of Watsons Malaysia, Danny Hoh, Customer Director of Watsons Malaysia, and Scha Alyahya one of Malaysia's Top female artiste. Other popular influencers in the event include Amber and Johanis.

The official hashtags for the Watsons Malaysia Influencer Search campaign #Watsonsmti and #Watsonsmalaysia. Follow the Instagram accounts of @WatsonsMy and @OhBulanOfficial and Facebook accounts Watsons Malaysia and Ohbulan to participate in the search. The first challenge begins on 4th October; stay tuned to @watsonsmy & @ohbulanofficial for the announcements.

Interested to know more about Watsons Malaysia,

Website: www.watsons.com.my

Facebook : www.facebook.com/watsonsmalaysia
Instagram : https://www.instagram.com/watsonsmy/

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Must Join This Exciting Watsons #GETACTIVE Fitness Festival 2018!

Tuesday, September 18, 2018

Zumba-kaki and Yoga fans stay tune this exciting and get active with Watsons #GETACTIVE Fitness Festival! Mouse mommy's family and kids had RSVP our date to attend!

Asia’s leading health and beauty retailer, Watsons, will once again hold its annual #GETACTIVE fitness festival this 27 October at Setia Alam, from 6am right through to 11pm!

Opened to everyone, including kids, adults, families, teenagers and senior citizens, the #GETACTIVE fest promises to get you active and healthy, with many exciting health-related events and activities. Continuing the success of the previous year’s Watsons Move Your Body Zumba event, which was the largest Zumba gathering in Malaysia, this year the event hopes to garner more Zumba lovers to join in the fun!

Yoga enthusiasts will be in for a treat, as this year will be the introduction of Yoga in the Park, where it hopes to gather the largest number of yoga participants in the country! Aside from these main event highlights, the all-day long festival will also feature a bazaar featuring activities of different participating brands, along with lifestyle workshops, food trucks, an inflatable playground, wall climbing, food trucks and hot air balloon rides.

The #GETACTIVE Fest’s objective is to promote an active lifestyle to Malaysians through physical exercises in a fun yet simple way for Malaysians of all ages, ethnicities and backgrounds. The festival is part of the Watson’s #GETACTIVE campaign, a health initiative to further promote healthy living and positioning Watsons as the ideal healthy and beauty shopping destination, giving its customers an elevated shopping experience with a variety of brands and products. The event targets to draw in 25,000 participants this year.

To get your tickets to the #GETACTIVE Fest, just go to any Watsons store in the Klang Valley or purchase online at RM30 for one ticket entry to enjoy the all day long #GETACTIVE Fest activities, with a limited edition #GETACTIVE Fest T-Shirt, Drawstring bag, Silicon band, a RM10 Watsons cash voucher and goodie.

#GETACTIVE Fest 2018 Sponsors Line Up include official sponsor 100 Plus, Axta Egg, Digi, Lasche X by Marketing 27 and Panasonic. Official media is Harian Metro, Oriental Daily and The Sun. Official digital media is Oh Bulan, SAYS and Viral Charm.

There are many brands participating at #GETACTIVE Fest 2018 that include Amo Blink, Blackmores, Cebion, Ebene, Gaviscon, Naturalle, Optifree, Systane, Total Image, Ammeltz Yokoyoko, Biolife, Cetaphil, Essentiale, Horleys, NH Detoxlim, Pharmaton, Salonpas, T3, Brands, Bausch & Lomb, Counterpain, Hiruscar, NH Nutrigrains, Proviton, Scholl, Watsons Vitamin C, Berocca, ByeBye Fever, Champs, Freshkon, Kinohimitsu, Nature’s Bounty, Redoxon and Scott’s.