This household favorite famed for its wide range of healthy and
convenient, preservative-free and no-added MSG canned products, is defining
what it means to be sustainable and innovative in its longevity, eco-consciousness
and commitment to communities.
The theme for its 125th anniversary celebration of We Care, We Are Family was clear as the
brand shared high altitude footage taken from a launch in Kahang in the state
of Johor in Malaysia. Footage was compiled from up to a height of 29,000m above sea level, allowing for
stunning views across the region that encompassed Malaysia, Singapore and
Indonesia.
The Ayam Brand Racing-to-Space contest saw four high altitude balloons
with specially designed rigs released with four Ayam Brand stars, namely
Sardines in Tomato Sauce, CannedTuna, Baked Beans and Coconut Milk, attached. The
objective of the race was to discover which of these classic Ayam Brand products
would be the first to reach the highest altitude, while providing millions of
Ayam Brand consumers with stunning aerial views of the region.
A special screening of the Ayam Brand Racing-to-Space video was held at
the GSC Premiere Class Cinema at the Gardens Mall for members of the media for
the full-screen effect of the Ayam Brand Racing-to-Space, followed by the
screening of a blockbuster movie.
The Ayam Brand Racing-To-Space contest will be held from November 20th
to December 1st, 2017 and individuals can register at http://www.ayambrand.com.my/racing-to-space
to participate. Contestant will be required to watch two short videos of footage
from the balloons to find the answers to which balloon FIRST reached
an altitude of 12,000 meters, which balloon went the highest, one question
about Ayam Brand™, and to craft a short slogan on the brand
as a tie-breaker.
The contest will commence simultaneously in Malaysia, Singapore,
Vietnam, Thailand, Australia, China, Japan and France. For Malaysia, there will
be 1,000 Ayam Brand gift sets and 5 VR goggles to be won with the prizes valued
at RM53,000! Lucky winners of the VR goggles will be able to watch the Ayam Brand™
Racing-To-Space video in in 360-degree surround for a thoroughly immersive
experience.
According to Ayam
Brand Group Marketing Director, Mr Herve Simon, the Racing-to-Space campaign
was conceived as a celebration of the regions that have contributed to Ayam
Brand’s longevity; and to have a visual record of the region from high above
for those who have not been in an airplane as well as for future generation, to
encourage greater environmental awareness and consciousness.
“Ayam Brand has become a part of so many peoples diets in this region
over 125 years. Even for those of us who work with Ayam Brand, we are amazed at
the longevity of the brand, and that it continues to innovate, and has become
greener, more caring and more connected with the community as it matures.”
Also present was Denise Westerhout, Lead for the Sustainable Markets
Programme of WWF-Malaysia, who
commended Ayam Brand on its adoption of eco-conscious strategies.
“The environment is an eco-system that we need
to safeguard. The action of individuals and corporates can have a huge impact
on the legacy we leave for future generations. Ayam Brand is contributing to
the conversation through this educational and informative Racing-To-Space
campaign,” said Westerhout.
The company has numerous on-going sustainability
initiatives to become environmentally greener and cleaner towards providing
healthier and more responsibly sourced canned food choices to its consumers
including pledging to have all buildings and factories Green Mark certified
before 2030; and reducing of energy consumption by 25 to 33 percent with the
installation of 1.4 Megawatt solar panels on the roofs of six of its Malaysian
facilities. State-of-the-art sensors and software will allow the monitoring and
control of energy consumption in real-time at these office and production
facilities.
“Ayam Brand™ is all about sustainability. We’re
in it for the long-haul, be it in innovation and longevity, community care,
going green and customer satisfaction. Now we have taken the lead among retail
brand in the Racing-To-Space as well,” said Mr Simon in closing.
For more information on Ayam Brand™,
Website : www.ayambrand.com.my
Facebook : https://www.facebook.com/AyamBrand.Recipes
Contest : http://www.ayambrand.com.my/racing-to-space
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