The Deputy Minister of Youth and Sports, YB Steven Sim launched Fresh
Breath For Malaysia, a youth empowerment and digital communication campaign by Guardian
Malaysia and Limkokwing University of Creative Technology today.
A recent study of
Malaysian dental students found that one in every two suffer from clinical oral
malodour or bad breath[1].
Worldwide figures indicate that from 22 percent to 50 percent of the global
population suffer from moderate bad breath[2].
Bad breath can have social and psychological effects on suffers including low
self-confidence and low self-esteem, and it should be taken seriously[3].
Guardian Malaysia,
the largest health, beauty and personal care chain in Malaysia, with more than 400
stores nationwide held the campaign in conjunction with the introduction of its
new Fresh Mouth 6 Actions mouthwash range.
The campaign’s
goal is to empower Limkokwing students to creatively interpret the theme of
Fresh Breath for Malaysia as a showcase of positive energy towards the nation
while encouraging better oral hygiene through visual expression and multimedia.
A total of RM14,000 in cash prizes will be awarded to the top ten entries
across two categories.
According to the
Deputy Minister of Youth and Sports, YB Steven Sim, the Fresh Breath for
Malaysia campaign offers youth for Malaysia and around the globe the
opportunity to be facilitators of change who can communicate from the heart and
responsibly on an issue that afflicts many.
“Today you take on
oral care, tomorrow you take on even greater issues. A large part of the
openness in Malaysia is driven by digital life as the reach and impact are
profound. The challenge is to communicate responsibly and with kindness when
tackling sensitive issues. The Fresh Breath for Malaysia campaign by Guardian
and Limkokwing is a good platform to empower and to incentivise youth to have
their say,” YB Steven Sim said.
More than 100
entries were received from Limkokwing students, with 20 shortlisted entries sharing the rationale for their work
before the Deputy Minister of Youth and Sports, the top management of Guardian
and Limkokwing, industry partners and more than 500 of their peers.
Guardian Health and Beauty Sdn Bhd, Chief
Executive Officer Mr Soren Lauridsen said of the Fresh Breath for Malaysia
campaign: “It is a platform for youth to be empowered to trust their vision of
tackling the ‘taboo’ issue of bad breath in inspirational ways
that allow more people to join the conversation on better oral hygiene with
passion. They will have done something meaningful and important for many
Malaysian youth – getting the problem of bad breath out in the open, and
offering a way to talk about it.”
The Guardian Fresh
Mouth 6 Actions Mouth Wash reduces dental plaque, prevents cavities,
strengthens teeth, freshens breath, promotes healthier gums and restores
mineral to enamel while killing 99.9% of germs. There are three variants of
Cool Mint, Peppermint and Tea Leaf.
When used as part
of a complete oral care routine of twice daily brushing, flossing and with a
good diet, mouthwashes may offer additional
benefit in terms of reducing bad breath and cavities[4].
Limkokwing
University’s Industry Empowerment Senior Vice President, Dato’ Raja Aznil Raja
Hisham explained that the university and its students are uniquely suited
to give a different perspective to the Fresh Breath for Malaysia campaign.
“Our Cyberjaya
campus hosts students from 160 countries. The multicultural milieu on campus
gives rise to work that has a depth and breadth of creative global thinking and
implementation that show through in the submissions we have received for the
Fresh Breath for Malaysia campaign. The exposure that they have received and
the industry experience they have received through this campaign is good
preparation for their future careers. This 40-year track record gives the University an enormous advantage
in providing valuable experiences to students. Limkokwing students work with
some of the largest and most successful brands worldwide that market a wide
range of products now including Guardian. This unique collaboration with
industry has also been extended to build competitiveness and global reputation
through innovative design and effective branding.” Dato’ Raja Aznil explained.
Limkokwing
University is a multicultural learning institution that provides students with
industry exposure. Students gain industry insights and professional networking
opportunities giving them the extra edge needed to succeed in a globalised
environment.
Online voting will
begin on 20 September 2018, and the best digital communication campaign for Fresh
Breath for Malaysia will be determined via the deliberation of an industry
panel and online votes. Let's Support the great work and effort done by the students! Jom VOTES!
The Guardian Fresh Mouth 6 Actions Mouth Wash range is available at all Guardian outlets nationwide, and through the Guardian e-store at www.guardian.com.my in three variants of Cool Mint, Peppermint and Tea Leaf in 250ml at RM9.33, 750ml at RM16.88, or pack of 2 of 750ml at RM24.43.
Interested to know more about Guardian Malaysia,
Website :
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Instagram :
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[1] Rani, H, Ueno, M., Zaitsu, T, Furukawa, S, and
Kawaguchi, Y, 2015. Factors associated with clinical and perceived oral
malodour among dental students. J Med Dent Sci, 62(2): 33-41 https://www.ncbi.nlm.nih.gov/pubmed/26183831
[2] Akaji, Ezi & Folaranmi, Nkiru &
Ashiwaju, Olufunmilayo. (2014). Halitosis: A Review of the Literature on Its
Prevalence, Impact and Control. Oral health & preventive dentistry. 12.
297-304. 10.3290/j.ohpd.a33135. https://www.researchgate.net/publication/269767667_Halitosis_A_Review_of_the_Literature_on_Its_Prevalence_Impact_and_Control
[3] Akaji, Ezi & Folaranmi, Nkiru &
Ashiwaju, Olufunmilayo. (2014). Halitosis: A Review of the Literature on Its Prevalence,
Impact and Control. Oral health & preventive dentistry. 12. 297-304.
10.3290/j.ohpd.a33135. https://www.researchgate.net/publication/269767667_Halitosis_A_Review_of_the_Literature_on_Its_Prevalence_Impact_and_Control
[4] https://www.ada.org/en/member-center/oral-health-topics/mouthrinse
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