Mouse Mommy Treats: beauty

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ELEGANCE MEETS INNOVATION | EMPRO REDEFINES BEAUTY WITH THE UNVEILING OF SPACELIFT FACE BOOSTER

Saturday, January 13, 2024

Empro, a beacon of innovation and elegance in the beauty sphere, proudly unveils a groundbreaking advancement in skincare with the official soft launch of the SpaceLift Face Booster.

Nestled within the heart of Mid Valley Megamall's Centre Court, this momentous occasion marks a convergence of elegance, innovation, and a shared commitment to timeless beauty.

The SpaceLift Face Booster is the epitome of a lifting solution—a harmonious fusion of botanical artistry and scientific brilliance, intricately designed to turn back the hands of time.

SpaceLift defies conventional math with a formula where 1 + 1 equals 5: 1-second Penetration, 1-minute Lifting, 5-minute lifted results. Its special pattern technology is curated to precisely deliver nutrients and revitalizers, extending cell life and orchestrating a reversal and restoration of your skin's aging and premature aging processes.

This exquisite formula seamlessly marries science with the potent magic of 12 key botanical elements, concocted in Japan into one ultimate solution.

Its meticulously-curated blend offers a symphony of benefits—Immediate Lifting, Firming, Quick Absorption, Anti-Aging prowess, Hydration, and Antioxidants—all working harmoniously to minimize wrinkles, hyperpigmentation, and inflammation, while providing protection against UV damage and puffiness.

Within the realm of the SpaceLift ritual resides simplicity. Without disrupting your daily routine, a spritz of SpaceLift after a thorough face cleanse unveils its patented technology, boasting extremely small water molecules based on hydrogen atoms.

This design expertly delivers nutrients to the areas that need them most, providing exceptional permeability and antioxidant properties. The integration of SpaceLift into your existing skincare routine becomes a graceful journey toward rejuvenated skin. For optimal results, indulge in this labor of love twice daily, embracing the morning and evening prowess of the SpaceLift Face Booster.

The official soft launch of SpaceLift transcended a mere product introduction. It heralded a celebration of partnership and collaboration, witnessed by esteemed figures including the Deputy Director of Export Promotion & Market Access and Head of Sustainability from Malaysia External Trade Development Corporation (MATRADE), Edison Choong Wan Sern, along with representatives from Malaysian Investment Development Authority (MIDA), and other dignitaries.

His esteemed presence as the leading officernin sustainability underscored the significance of this launch, affirming Empro's dedication to fostering global alliances in the pursuit of excellence as well as sustainable trade.

Choong remarked, “Empro's involvement in ESG practices goes beyond borders. The development of SpaceLift adheres to ethical sourcing of ingredients, supporting fair labor practices and environmentally conscious manufacturing processes. This commitment echoes Malaysia's dedication to responsible trade, aligning with global efforts towards a greener and more sustainable future.”

This prestigious event boasted not only the unveiling of a revolutionary skincare gem but also a delightful performance by award-winning songstress, Aina Abdul. Her captivating melodies harmonized effortlessly with the elegance and sophistication that define the SpaceLift Face Booster experience, transforming the soft launch into an immersive celebration of beauty and grace.

The signing ceremony with strategic partners that followed during the launch further solidifies Empro's commitment to expanding the reach of this transformative elixir. Basing its global distribution in Japan, coupled with strategic partnerships with Watsons Malaysia and Sasa Malaysia for enhanced domestic retail availability, Empro ensures that the SpaceLift Face Booster is accessible to a wider audience both here and abroad.

“We’ve teamed up with global partners and right now, SpaceLift is available in Singapore, Japan, Thailand, China, Hong Kong, India, Switzerland, Sweden, Norway, Denmark, Finland, Netherlands, and Belgium. We’re confident more countries will join soon,”Empro’s founder, Prof. Dr. Coco Alex Yeoh said in his speech.

Embrace this pivotal moment as Empro redefines the beauty landscape, inviting all to embark on a transformative journey towards timeless allure. Discover the radiance of SpaceLift—a symphony of elegance and innovation seamlessly woven into an exquisite skincare ritual.

Interested to know more about Empro,

Facebook : https://www.facebook.com/emprocare

Instagram : https://www.instagram.com/emprocare/

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Shopee Live | The Raw. Brings Real-Time Skincare Consultation to Malaysians

Saturday, November 25, 2023

The Raw., a homegrown skincare brand, educates users on the importance of achieving healthy skin through Shopee Live. The company conducts interactive livestream sessions providing skincare consultation, informative do’s and don'ts of their products, and increases awareness on their range of specially-developed skincare for Malaysians.

The Raw.’s knowledgeable skincare experts offer real-time consultation for users to share their skin concerns and discuss the best science-backed products and routines for their skin type on Shopee Live. They share their personal experiences with various serums, show before and after photos of themselves, and explain the science behind the active ingredients in the products and how it affects different skin. This approach fosters a sense of community among skincare enthusiasts, creating a trusted space where they feel heard, understood, and empowered to take control of their skin health.

Some burning questions that viewers have asked in-stream were: ‘I have dry skin, can I still use the acne drying solution?’, ‘Can I mix niacinamide with ascorbic acid serum? Will it cause me breakouts?’, ‘Can the arbutin serum be used by pregnant or breastfeeding women?’ and more. These experts share valuable advice and product how to’s.

“Shopee Live has been a valuable tool for The Raw. to connect with Malaysians and share our expertise in skincare. We believe that our online consultation and truthful sharing methods build trust with our customers while helping us to better understand their skincare needs. I hope to continue using Shopee Live to educate Malaysians on the science behind healthy skin to help them achieve their goals,” said Adibah Mazlan, founder of The Raw., and board-certified pharmacist.

The Raw.’s decision to embrace Shopee Live as an educational channel has proven to be a resounding success with over 30% of their orders coming in through live stream in 2023. This year alone, they have sold over 31,000 products, six times more than the year before, owing this improvement to their Shopee Live sessions. The company plans to increase their frequency from 110 to 140 livestreaming hours a week, propelling their mission in raising awareness on skincare to Malaysians.

"Live commerce has revolutionised the way brands connect with customers, and The Raw. is a prime example of this transformation. We believe that Shopee Live provides an unparalleled avenue for brands to have on-screen conversations, share informative insights, and showcase their products in an interactive way. We're incredibly proud to have The Raw. on Shopee Live and look forward to supporting their continued growth on the platform," said Kenneth Soh, Head of Marketing at Shopee Malaysia.

The Raw.’s products are developed with scientifically-approved ingredients that are gentle enough to address a variety of skin concerns, including acne, wrinkles, and dryness. Since its inception in 2020, they have sold over 47,000 products on Shopee. Their bestseller, ‘Acne Spot Drying Solution’, has helped over 17,000 Malaysians battle pimples, with close to 2,000 bottles sold monthly.

“My passion for skincare stemmed from my personal struggles in fixing my acne. I realised that many formulations in the market have a high percentage of active ingredients that may not be suitable for all skin types to solve their specific skin concerns, and I wanted to fix that. Combining my pharmaceutical and medical knowledge, The Raw. was born to provide safe, high-quality, effective and most importantly, affordable products for Malaysian skin,” Adibah concluded.

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PAGEANT HISTORY TO BE MADE WITH GRAND PRIZE OF RM1,000,000 | THE THE MISS COSMOWORLD 2023 INTERNATIONAL WORLD FINAL

Wednesday, November 22, 2023

As the much anticipated Miss CosmoWorld International 2023 World Final approaches, the global stage was set aglow with the anticipation of an exclusive press conference at the Hyatt Place Kuala Lumpur Bukit Jalil, today. Officiated by Tourism Malaysia’s Director-General, Dato’ Dr. Ammar Abd. Ghapar, this momentous event, serving as a prelude to the imminent international final, provided a unique and enlightening opportunity for attendees to gain insights, updates, and behind-the-scene details leading up to the crowning moment.

All eyes were on the 25 delegates, each a national Miss CosmoWorld 2023 titleholder from countries as diverse as the United States (US), Australia, Lithuania, Malaysia, Rwanda, and more. Their collective presence not only showcased personal triumphs but also underscored the Miss CosmoWorld pageant’s commitment to championing global unity and empowerment.

Carrie Lee, Founder of Miss CosmoWorld, expressed, “Our 25 delegates, each representing their colorful nation, are not just contestants; they are ambassadors of global unity. In our pursuit of showcasing Malaysia's unique cultural and natural beauty, we have integrated immersive experiences for our contestants. From the streets of Kuala Lumpur to cultural heritage sites, these women have been able to experience the breathtaking allure of Malaysia,”

“Leading up to the international final, through partnerships and engaging social media content, we aim to capture the attention of a global audience, inviting them to experience the wonders of Malaysia and, in turn, fostering a deeper connection between Miss CosmoWorld and the beauty of this nation,” she added.

Set to be held on 29 November 2023 at the St. Regis Hotel Kuala Lumpur, the 7th edition of Miss CosmoWorld will be the Malaysian Pageant of the Year, with vigorous competition throughout the pageant period, positioning it as the most populous and exciting pageant in the country.

Not only that, Miss CosmoWorld 2023 will boast the Biggest Cash Prizes in pageant history, with a total amount worth RM1,000,000 which includes sponsored perks and benefits, up for grabs by the aspiring beauty queens, and the sought-after cash prize of USD 100,000 (approx. RM 470,000).

In its ongoing dedication to empowerment, Miss CosmoWorld has been instrumental in providing a platform for women worldwide to showcase their intelligence, strength, and cultural richness. Now, with an eye on collaboration, the pageant is reaching out to SMEs for strategic partnerships, recognizing the potential to create meaningful synergies to elevate the empowerment narrative.

Miss CosmoWorld is delighted to offer various sponsorship options for the Miss CosmoWorld 2023 International World Final. With a contribution of RM1,000, the guest will receive an entry pass to witness the pageant. For those looking to enhance their experience, the RM2,000 sponsorship includes dining, while the RM3,000 package offers dining, a complimentary gift, and an exclusive Miss CosmoWorld bag. For those seeking a more comprehensive partnership, Miss CosmoWorld also presents table sponsorship options: RM20,000 for a table of 10 with standard privileges, RM30,000 for a premium table of 10, and RM50,000 for an elite table of 10, ensuring an unforgettable experience for guests.

Miss CosmoWorld 2023 is organized by CL Skin Beauty Sdn. Bhd, with Getbats as the cash prize sponsor, First Pavilion Global Berhad, and propBUDDIES.com as Title Sponsors. MeLife is partnered as the Malaysia Grand Final Platinum Sponsor and Hyatt Place Kuala Lumpur serves as the Accommodation Sponsor. Special titles include Miss Popularity (presented by Xpaze), Miss Wellness (presented by Gintell), Miss Glamorous (presented by Prife International), Miss Photogenic (presented by MeLife), and Miss Personality (presented by Pavilion Global Berhad).

Additionally, Miss CosmoWorld 2023 also offers various categories for companies to secure and contestants to win, including Best Creativity, Miss Healthy, Miss Talent, Miss Congeniality, Miss Courage, and Miss Perfect Body.

All sponsors include:

FPG Berhad, LBS Group of Companies, Medcyto, Meliora Storia, Eazie Beauty, Getbats, MeLife, Prop Buddies, Hyatt Place Kuala Lumpur, Eazie Beauty, CL Skin Sdn. Bhd, Rainb Ragazzo, Carrie Collections, Bellissimo, Party Eventlicious, Gelly Wee, Smart Master, BadDogz Studio, MAC, Gintell, Onpoint, EbakzSports, Global Creative Media Agency (GCMA), Rentak Sejuta, Selebriti Online, Like Media, K. Harrodson, Prife International, Nice Car, IPS.

For more information on Miss CosmoWorld 2023, kindly visit:

Website : www.misscosmoworld.com

Facebook : https://www.facebook.com/MissCosmoWorld/

Instagram : https://www.instagram.com/misscosmoworld/

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CONGRATULATIONS TO FOUR WINNERS OF GUARDIAN’S ‘THE FACE OF HEALTHY BEAUTY 2023’ !

Friday, November 17, 2023

FOUR winners emerged as Guardian’s Face of Healthy Beauty for 2023 after a four-month nationwide contest.

The Grand Finale of The Face of Healthy Beauty Contest, that was held today in Kuala Lumpur, saw 20 finalists from all over Malaysia, including two men, competing to be one of the four final winners.

The four winners are:

1. Aqila Bt Afindi

2. Kay Yap Yen Yin

3. Nur Izzatul Aqma Bt Ludin

4. Candace Cheah Sook Peng

Aqila Afindi, 22, who hails from Putrajaya and is a student at UITM said she was so happy and grateful to have won.

“I was so impressed with the other contestants, and I felt so proud to be picked as one of the four winners. This win is not only for me but for all my family and friends who have prayed and supported me,” she said.

Meanwhile, fashion designer Nur Izzatul Aqma, 21, who designed her own outfit for the Grand Finale said that her win is dedicated to her parents, family and friends who have supported her in all contests she has entered.

“I also gave my best effort to try to win and thankfully, my effort has been rewarded with this win. It means a lot to me,” said Nur Izzatul who hails from Petaling Jaya.

Kay Yap, 31, from Kuala Lumpur said she strove to be her best.

“The competition was fierce, given that all the contestants were so passionate and talented. And kudos to Guardian for being a trendsetter, by choosing brand ambassadors that also celebrates inner beauty,” Kay said.

Kay, who also won a Category prize for ‘Most Healthy’ contestant is a Multimedia Designer.

Candace Cheah is 28 years old and is a final year Veterinary Science student.

Anna Hull, Commercial Director, Guardian Health and Beauty Sdn Bhd said:

“We are extremely pleased to finally announce our winners for the Face of Healthy Beauty 2023. This year’s contest received overwhelming response and the competition was stiff. We are also delighted to find that we had participants coming from all over Malaysia to take part and we are also proud, that for the first time, we have two men among the final 20 finalists.

“As we all know, the Face Of Healthy Beauty is NOT a beauty contest or a beauty pageant. It is a search for that special person that has all the unique qualities that Guardian believes represents the meaning of the concept of Healthy Beauty.

“This Healthy Beauty concept is at the CORE of Guardian’s brand philosophy and this concept was borne from a consumer insight that good health is the foundation of true beauty.

Our winners, therefore, will inspire others to live a healthy and beautiful life, doing things that make them feel happy and fulfilling,” Anna added.

Touted as the first-of-its-kind in Malaysia, the search for The Face of Healthy Beauty is a nationwide quest to find FOUR individuals, who best fit the bill as ‘The Face of Healthy Beauty’ to be Guardian’s healthy beauty ambassadors.

The Four (4) winners from the Grand Final will each receive:

• One (1) year contract with Guardian
• Feature on Guardian’s Advertising and Promotion materials & Other in-store collaterals

• RM10,000 Cash and RM10,000 worth of Vouchers

• Products from participating sponsors and
• RM5,000 worth of Guardian Bath Care products to be given to a charity organization of the winner's choice