Happy schooling! TOP, the No.1 brand in Malaysia brought back-to-school cheer to 500 children from selected NGOs from across the nation, through its ‘A Brighter Future with TOP’ CSR campaign. The campaign is in its 4th year of providing school uniforms and other back-to-school necessities to a total of more than 1,600 children from 18 homes.
TOP collaborated with leading retailer, MYDIN to carry out the CSR fund
raising campaign from November 15 to December 15, which saw 30 cents from the sales of selected TOP products from all MYDIN outlets nationwide
channeled towards providing the back-to-school necessities for children aged
between 7 to 17 years from 18 care organizations.
The school necessities include a full school kit
of brand new uniform, school bag and stationery set for each child. Hope that
all children have a great start in the school!
The campaign had two simple objectives, which is
to give these children new uniforms that they can take pride in, that can
motivate them to achieve more by boosting their self-confidence and
self-esteem; and to educate them on the importance of a hygienic lifestyle,
including caring for their clothing so that they are clean and hygienically
laundered.
Uniforms for children from care organization across
the nation will be ready for collection before school reopens, giving the
children the peace of mind that they will be dressed for success in the new
school year.
Southern Lion Sdn Bhd Marketing Manager, Mr. Leroy Yoon thanked MYDIN and its customers for their generous support of the program that has brought much hope and joy to children.
“We are grateful for the
support of MYDIN and their customers, who have given generously to support a
cause that is close to our hearts, and that means a lot to children who have
much less than what we take for granted. Their kind support has given hope and
joy to children who can look forward to starting the school year with new
uniforms, just like their other schoolmates. In return TOP is glad to provide
the innovation and benefits of our products to all. We are proud to be part of
an initiative that is motivating more children to enjoy a brighter future. Our
thanks to all TOP users who have made this possible for the fourth consecutive
year,” said Mr. Yoon.
Among the 18 charity homes are:-
Kedah/Perlis
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1
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Pertubuhan Rumah Anak Yatim Daerah Kuala Muda
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2
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Rumah Superkids
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Penang
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3
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Pertubuhan Rumah Kebajikan Seri Cahaya Pulau Pinang
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4
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Pusat Jagaan Persekutuan Kebajikan Anak Anak Yatim Islam
Pulau Pinang
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Kelantan/Terengganu
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5
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Rumah Tunas Harapan Pakatan Kasih
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6
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Rumah Anak Yatim dan Dhuafa' Siti Aminah (RAYSA)
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Perak
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7
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The Salvation Army Ipoh Children's Home
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8
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Pusat Jagaan Anak-Anak Yatim Nurul Iman
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Kuala
Lumpur/Selangor
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9
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Rumah Hope
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10
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Rumah Bakti Nur Syaheera
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Pahang
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11
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Badan Kebajikan Anak-anak Yatim dan Miskin Nadwah Permata
Camar
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12
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Pusat Jagaan Wanita dan Kanak-kanak Casa Harapan
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Negeri Sembilan
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13
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Persatuan Kebajikan Kanak-kanak Rhema
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14
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Pertubuhan Anak Yatim Darul Aminan (PAYDA)
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Melaka
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15
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Pertubuhan Kebajikan Bhagawan Sri Ramakrishna Malaysia
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16
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Pusat Jagaan Kanak-Kanak Harapan Bukit Baru
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Johor
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17
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Pusat Kebajikan Kalvari Johor
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18
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Persatuan Kebajikan Darul Hanan
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Thanks TOP and Mydin Malaysia for being actively
in CSR programme to help people and children in needs! #TOPcerahikehidupan
Interested to know more about TOP,
Website : http://www.southernlion.com.my
Customer Care Line : 1800-88-0133
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