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MOTAC & FINAS JOINS MFMPA 2022 TO COMMEMORATE OUTSTANDING INDUSTRY PLAYERS IN ASEAN INCLUDING DJ LENG YEIN, JANG HAN-BYUL, WANI KAYRIE AND ADELINE TSEN



YBrs. Dr. Tan Awang Besar, Division Secretary (Culture) of the Ministry of Tourism, Arts and Culture (MOTAC) officiated the annual Malaysian Fashion, Modelling and Pageant Awards (MFMPA) 2022 alongside Prof. Dr. Md Nasir Ibrahim, Chief Executive Officer of National Film Development Corporation Malaysia (FINAS), where 60 ambassadors representing the respective industries were called upon to illustrate Malaysia’s diverse cultures, traditions, and talents on a global scale. 



Organized by Miss Malaysia Kebaya (MMK), the MFMPA 2022 aims to promote the best of what Malaysia has to offer by recognizing significant contributors to fashion, modeling, and pageantry. In doing so, they intend to generate a tremendous demand for Malaysian talents, products, and services across the globe by leveraging the influence of local ambassadors that were recognized at the main event.



Having announced its expansion to the ASEAN region for its next edition, the MFMPA 2022 will serve as a benchmark for MMK to spearhead the industry by popularizing local industry players in the neighboring countries. This ultimately enables other countries to utilize Malaysia’s best offerings, thus, creating more opportunities for local players across numerous fields. 


A total of 60 individuals and companies were awarded at MFMPA 2022, among them are DJ Leng Yein, Jang Han-Byul, Wani Kayrie, Adeline Tsen, Asyraf Nasir, Pong Pong, and Kid Inn, who displayed exceptional performances throughout the year.






Apart from that,  Nicsmann, Dking, MD Pharma, and D’Tandoor were also awarded for their innovative efforts and contributions to the industry. 



Prof. Dr. Md Nasir Ibrahim, Chief Executive Officer of National Film Development Corporation Malaysia (FINAS), commented saying, “Moving forward in 2023, FINAS is working hard to export our local talents and content overseas to showcase our stunning cultures, traditions, and the overall beauty of Malaysia.


I believe that Malaysia is not far from reaching its full potential, and we are delighted to have endeavors such as MFMPA that could nurture and grow the industry through various means.







Ambassadors of MFMPA play the crucial role of representing Malaysia on an international scale, and I am very excited to see the positive outcome that we can bring as one nation, working together.”














“We aim to continue pushing boundaries to promote Malaysia as a venue of tourism with the activities we have all year round. As we collaborate with Vietnam and the Philippines this year, I cannot wait to start working with other neighboring countries in the following year to develop the local fashion industry, and the supporting segments.” Dr. Jason Hee, President and Founder of Malaysian Fashion, Modelling and Pageant Awards (MFMPA) concluded.























In conjunction with the Lunar New Year, beautiful traditional cheongsams were donned by the female guests to usher in the Year of the Rabbit.



A lion dance ceremony was also held at the beginning of the evening to bring prosperity and joy to celebrate the upcoming year of successful achievements. During the event, a Chinese New Year Fashion and Talent Show was also organized to put Malaysian traditional Chinese costumes on display.


Also present at the awards dinner was Dato’ Dr. Ammar Abd. Ghapar, Senior Director, International Promotions (America, Europe & Oceania) of Tourism Malaysia; Datuk Rashidi Hasbullah, Former Secretary-General of MOTAC; Datin Winnie Loo, President of Branding Association of Malaysia and Bon Zainal, renowned local fashion designer, among others.

 





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Lewré Bespoke | All New Handcrafted 'Garden of Eden' Exquisite Shoes Collection


Lewré Bespoke unveiled the first look at its new exquisite shoe collection ‘Garden of Eden’ in the presence of Y.A.M Hajjah Kalsom Binti Abdullah, Former Sultanah consort of Pahang & Patron of Lewré Bespoke and YBhg. Dato’ Suriani Binti Dato’ Ahmad, Secretary-General to the Ministry of Entrepreneur Development & Cooperatives (KUSKOP) at the Grand Launch of Lewré Bespoke’s first flagship store - a 3.600 sq. ft galleria catered to provide consumers with an elevated, luxurious, and personalized retail experience like no other.


Floral theme concept with nice ambient that makes mouse mommy feeling relaxing and pamper while choosing the right pair of shoes.

 


As part of the launch, Lewré Bespoke enticed guests by unveiling the first look at its new exquisite shoe collection, ‘Garden of Eden’ inspired by the biblical tale from the book of Genesis, drawing on floral and animalistic aesthetics. The shoe collection features a versatile line-up of 18 designs, captivating just about anyone with a comprehensive palette. From striking blue and red hues to subtle nude and pink notes,  the new collection features eye-catching compositions that are certain to drop jaws on any occasion. 

 


The collection includes showstopping pieces with an elegant and bold design inspired by the peacock, as well as one that is  made up of a luscious flower with over 1,400 Austrian crystals hand stitched onto each striking petal. The designs are a reflection of Lewré Bespoke’s timeless and superior craftsmanship; all products are meticulously handcrafted, integrating its signature intricate beading and sophisticated design into each pair of shoes.


 

Lewré has long been established as a successful brand with its products sold in most major malls and department stores across Malaysia. While Lewré is targeted at the mass market, Lewré Bespoke is a sister brand that focuses solely on the high-end market, aimed at consumers who appreciate exclusivity and customization as portrayed in its slogan ‘It’s very personal’. Equipped with hi-tech scanners and AI technology, the Lewré Bespoke Flagship Store is able to acquire precise measurements for each patron to produce an immaculate pair of shoes, handmade to fit the customer’s every desire.

 


The launch of the flagship store coincides with the brand’s 25th-anniversary of its journey to establish itself as a world-class shoe production and retail company that is able to compete against top-tier brands internationally.



The brand has a targeted goal of establishing over 100 stores across Asia by 2025, which in addition to expanding the brand’s reach and presence will also have the added effect of promoting Malaysia’s retail sector across the region and boosting the country’s economy, in line with the Ministry of Entrepreneur Development & Cooperatives (KUSKOP)’s agenda.



As a pacesetter for homegrown fashion retail brands, Lewré Bespoke hopes that its endeavors will aid in driving Malaysia’s fashion industry forward and inspiring Malaysian entrepreneurs to venture worldwide to ultimately increase the demand for Malaysian brands across the globe.


Dato Lewré Lew, Founder of Lewré Bespoke shared, “The Garden of Eden collection is  where art, culture, and craftsmanship come together seamlessly. Our team continuously picks the best materials from around the world to bring you the best in the fashion industry. We have ensured that each and every pair of shoes is handcrafted with precision and care that caters to everyone no matter what your taste is.”

 

Interested to get more information about Lewré Bespoke’s,

Website: https://lewrebespoke.com/about-us/ 


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Goodday KidSTART | Malaysia’s Largest-Ever Kid-Preneur To Bring Their Business Ideas To Life!


In conjunction with World Children’s Day, Goodday Milk is proud to launch Goodday KidSTART, Malaysia’s largest-ever kid-preneur programme aimed at catapulting the business dreams of bright, savvy and passionate children between ages 7 and 14.

 

Whether it's through a nutritious range of products or meaningful initiatives, one of Goodday Milk’s focus has always been on bringing goodness and enriching the lives of children. In 2021, Goodday Milk initiated the "Happee PPE Campaign", which saw kids all over Malaysia design joyful new looks to the otherwise mundane-looking Personal Protective Equipment (PPE) worn by frontliners, treating their peers hospitalised with Covid-19. The winners were each awarded an RM10,000 education fund with their designs printed on 10,000 units of PPE’s.

 

This year, with Goodday KidSTART, Goodday Milk wants to continue their commitment towards the community and children by bringing goodness to them in the form of financial literacy through the path of entrepreneurship.

 

At a glance in the region, 30%* of parents start teaching their children about money at the average age of 7-10 years, with 36%* of Malaysian parents beginning as early as 5-6 years old*. While it is an encouraging number, many parents are still unsure how to approach what is considered a sensitive topic in Asian culture or where to find helpful information.

 

Additionally, surveys showed that most parents believe that someone else is teaching their children about money and finance, with 80%** assuming it is a part of the school syllabus Statistics also show that during the recent Covid-19 pandemic, 53%*** of adults admitted to being unable to support their families. The pandemic has undoubtedly shown us that sound and sensible financial understanding is needed to weather the toughest storms.

 

Another survey by the Securities Commission Malaysia**** found that Malaysian youths are generally unable to manage their finances well, with most having low financial literacy*. Many also prioritised short-term financial goals and spend beyond their means, resulting in debts. This lack of awareness highlights an ever-growing need for parents and kids to start discussing good financial habits, especially from a young age. This will ensure that children have the knowledge they need to be sustainable in the future.

 

Amy Gan, VP of Marketing, says, “At Goodday Milk, we want to equip children with the right knowledge to develop strong money habits early on as this will ensure them a financially secure future. By instilling confidence and imparting skills required to fuel a child’s entrepreneurial spirit, we are teaching our future-driven generation to understand the concept of money so they can make responsible financial decisions.

 

She added, “We urge parents all over Malaysia to encourage their child’s participation and take this opportunity to showcase their talent and potential with the hopes of becoming Malaysia’s first Goodday KidSTART kid-preneur!”

 


Submissions for the Goodday KidSTART programme are open from 21st November 2022 to 23rd December 2022, and parents are invited to send a short video of their children's pitch to Susu Gooday via Facebook direct messaging https://www.facebook.com/gooddaymilkmalaysia or GooddayMilk via Instagram's direct messaging @gooddaymilkmy

 

The video should consist of three parts;

1. An introduction

2. Their inspiration to start a business

3. The quick elevator pitch of their idea

 

Following the five-week submission period and shortlisting process, 20 finalists will advance to the next stage to attend a 2-day intensive boot camp in January 2023. Children will be mentored and taught the necessary skills and abilities to successfully pitch their ideas to a panel of judges ranging from business entrepreneurs to captains of industry.

 

Prizes worth up to RM50,000 await the winners of the Goodday KidSTART kid-preneurs to bring their business ideas to life!

 

The Goodday KidSTART kid-preneur programme runs from 21st November 2022 to 8th January 2023. For more information, visit www.facebook.com/gooddaymilkmalaysia.

 

Source:

*https://www.eastspring.com/sg/money-parenting/a-quick-look-at-how-asian-parents-teach-about-money

**https://family.org.my/articles/parenting-articles/teaching-your-kids-about-money/

***:https://www.econstor.eu/bitstream/10419/248673/1/full-5.pdf

****Securities Commision of Malaysia “Youth Capital Market Survey A Malaysian Perspective 2022”

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