Sunplay, Malaysia's trusted sunscreen brand, announced its success in concluding its third annual CSR initiative, ‘We Care for the Ocean 2023’. In partnership with Watsons, the Malaysian Nature Society (MNS), and climate action advocate Melissa Tan, a significant impact has been made on beach pollution across seven locations in Malaysia.
"Partnering with Watsons, the MNS, and Melissa Tan has truly amplified our efforts and made this campaign an extraordinary success, and we were able to fundraise RM40,000 throughout the month of November,” said Lim Mei Yuen, General Manager of Rohto-Mentholatum (M) Sdn Bhd.
Lim further expressed, “We are thrilled about the high volume of trash we managed to remove from our beaches”.
This year's campaign mobilised a remarkable 256 volunteers, who collectively cleaned up an impressive total of 1,490kg of trash across seven beaches in Malaysia, exceeding last year's total of 1,348kg.
The efforts were spread out over a variety of locations, including Pantai Sekendi in Sabak, Selangor, where 165.9kg were collected; Pantai Sungai Kajang in Tanjong Karang, Selangor, with 720.9kg; Pantai Redang in Sekinchan, Selangor, contributing 80.3kg; Pantai Batu Laut in Tanjung Sepat, Selangor, clearing 23kg; Pantai Cunang in Tanjung Sepat, Selangor, accumulating 116kg; Pantai Blue Lagoon in Negeri Sembilan, adding 284.3kg; and Pantai Morib in Selangor, rounding it off with 99.2kg.
"We strongly feel that the core focus of this campaign resonates with our organisation's mission, as it emphasises conservation and appreciation of nature. To further add, we were delighted to join hands with the team when we first learned about this initiative, as it offers us a chance to contribute to environmental preservation", states MNS Executive Director, Mr. I.S. Shanmugaraj.
"I believe we need to not only raise awareness about ocean pollution but to galvanise Malaysians to take action. We need to stop plastic pollution at the source. What we choose to use or not use everyday, directly contributes to the problem. I hope every bag of trash collect motivates everyone to create one less bag of trash everyday too," mentioned Melissa Tan, Climate Action and Sustainability Advocate.
To learn more about Sunplay’s “We Care for the Ocean” CSR campaign, visit Sunplay Malaysia’s Official Facebook page.
Guardian will be ushering in the Chinese New Year of the Dragon with offers and promotions of new and trending products at exceptional value for all their customers.
Anna Ng, Marketing Director of Guardian Malaysia said; “The Lunar Chinese New Year is one of the biggest festivities of the year so everyone will be busy trying to look their best with new looks and new outfits as it is a time to usher in new beginnings.
“Our ‘Glowing Beauty, Healthy Journey’ theme reinforces our Chinese New Year (CNY) wish for all our customers to usher in this new year with special focus on the keeping well, being healthy and to practice a harmonious and balanced lifestyle.
“For that we have lined up an exciting range of CNY special offers and gifts for our customers to choose as presents for their loved ones, near and far and for themselves.
These special value offers are applicable to most of our latest health, beauty and personal care products available in store and online to help you and your loved ones look your healthy best this CNY.
“To add to this year’s excitement, we have also introduced a fun and joyous Chinese New Year music video featuring Jestinna Kuan, singer and popular Digital Content Creator and a host of characters including Guardian’s Face of Healthy Beauty winners. (https://youtu.be/RPf9wZr9W8w?si=tEO3rmHMySxB-cp9),” Anna added.
The upbeat multilingual song in Chinese and engaging presentation of the video is entertaining yet seeks to remind everyone about fostering positive relationships with everybody, expressing gratitude to our family and friends and to embrace cultural traditions and customs that makes the CNY celebration so special. This is told by Jestinna’s character called ‘Xiao Long Nu’.
The modern Xiao Long Nu character is visited by the Old Era Xiao Long Nu who reminds her about the ancient Chinese New Year customs while the Guardian Dragon is the custodian of the family’s health and protection for generations.
And the modern Xiao Long Nu also teaches the Old Era Xiao Long Nu a trick or two about keeping healthy and beautiful with modern Guardian products.
“The video encourages everyone to embrace the Dragon year’s radiant spirit with timeless well-being and health, with Guardian by your side,” added Anna.
To help customers achieve the New Year look with a healthy glow, Guardian has introduced theGlamAR feature on its App so that its customers can receive expert skincare advice on the products most suited for their skin.
The GlamAR feature will conduct a skin analysis, offer skin care tips and then offers personalised skin care recommendations and recommended products for your skin. They can then make a purchase through the App and have it delivered to their homes or they can go to a physical store to buy it.
Guardian customers will enjoy special offers from Pantene, Garnier and Bio Essence in addition to others. This includes up to 50% off on Cosmetics and Skin care, 2nd item 60% off with ALL beauty masks, lip balms and all hair colour.
There will be up to a 30% discount on all slimming products, Vitamins and beauty enhancers as well as RM20 Guardian Cash Vouchers with purchase of RM188 on Health Care products.
As we celebrate the season of joy and togetherness, customers can shop at all Guardian stores and online for CNY Gift Packs featuring a range of health and wellness products starting from 27 December until 12 February 2024 as gifts for their loved ones who are far apart or in a different town.
This includes CNY Gift Packs from Brands, Kinohimitsu, Ensure Gold and Ecolite.
“So make this Lunar New Year spectacular by visiting your nearest Guardian store or online for all your health and wellness CNY gifts for you and your loved ones.” added Anna.
World’s Number One Skin care brand*, NIVEA in a joint collaboration with Guardian Malaysia, has successfully completed a major refurbishment programme on two community education centres run by the NGO, Suriana Welfare Society.
This Corporate Social Responsibility (CSR) refurbishment project, aptly named “Share The Care, You Buy, We Donate” was a result of a campaign that NIVEA and Guardian ran that raised RM50,000 to cover the refurbishments cost of two education centres.
During the campaign period from 2 October to 31 October 2023,every RM50 and above worth of NIVEA products purchased in a single receipt, RM2 will be donated to this CSR project.
The two education centres run by the Suriana Welfare Society, is aimed at empowering urban poor children through holistic education and by fortifying caregivers-parents synergy via continuous engagements. Providing a safe area to educate both the children and parents is part of Suriana’s purpose of “Community Transformation Through Education”.
Anna Hull, Commercial Director, Guardian Malaysia said:
“We are very happy to collaborate with NIVEA Malaysia on this particular CSR refurbishment project to help the 91 children of Desa Mentari in PJ and Desa Ria in Kuala Lumpur. The Suriana Education Centres were in need of repairs and renovations to provide a comfortable and conducive environment for the children to study and learn. We hope with these refurbished centres, Suriana can take in more children as there is a long waiting list.”
Ng Hock Guan, Country Manager, Beiersdorf Malaysia and Singapore, said:
“NIVEA is proud to be part of this meaningful and important project that is also in line with our CSR purpose to “Care Beyond Skin”. We hope that the project will continue to have an impact on children of the urban poor, and I would like to congratulate Suriana Welfare Society for their important charitable work that they have been doing so far. Our heartfelt thanks also to Guardian Malaysia, who graciously partnered with us on this project and to all our loyal NIVEA consumers who have contributed to this impactful project,” he concluded.
The refurbishments completed at Desa Ria education centre include:
1.Installation of a Closed Circuit TV system (CCTV)
2.New floor tiling in the hall
3.New water pipe system
4.New wall and ceiling fans
5.New coat of paint
While at the Desa Mentari education centre, the refurbishments included:
1.A new pantry and storeroom
2.Replace piping in the toilets, taps and sinks
3.Installation of shelving and whiteboards and a shoe rack with lock at the entrance
