Mouse Mommy Treats: contest

Asia and also Malaysia’s leading health and beauty retailer, Watsons Malaysia has just launched the search for Malaysia’s top influencer.

Watsons presents Malaysia’s Top Influencer Search campaign will start with the first challenge on 4th October, and participants will have to stay tuned to @watsonsmy & @ohbulanofficial Instagram and Watsons Malaysia & Ohbulan Facebook for the announcements of what the seven challenges will be before the finale.

The finale will then have one potential influencer to be selected and he or she will be groomed for the next 12 months to be the Watsons influencer. The participants will be mentored by none other than one of Malaysia’s top social influencers, Scha Alyahya who boasts a following of over 6 million followers on social media. Scha Alyahya will also be one of the panels of judges in the final selection of the participants.

Interesting! Mouse mommy is also takes this opportunity to participate in this Watsons Malaysia’s Top Influencer Search. Fingers crossed.

“The mobile penetration rate in Malaysia makes up 132.9%, based on data from the Malaysian Communications and Multimedia Commission. While according to the 2017 Internet Users Survey, influencers could certainly reach Malaysian users, whose top online activities are text communication (96.3%), browsing social media (89.3%) and getting information (86.9%). Out of those who visit social networking sites, 97.3% have Facebook accounts, followed by Instagram (56.1%), says the survey. Hence, social media star search would be the in and innovative thing to do right now. As Malaysia’s largest health and beauty retailer, Watsons will always stay in the forefront of innovation,” said Caryn Loh, Managing Director of Watsons Malaysia.

“The influencers’ storytelling and presentation skills including doing tutorial videos and postings for participating Watsons products, will be part of the judging criteria. Hence, at Watsons we wanted to give influencers a chance to share their photos and stories to give an authentic experience with our brand,” said Danny Hoh, Customer Director of Watsons Malaysia.

The grand prize winner for Watsons presents Malaysia’s Top Influencer will be take home RM10,000 cash, RM20,000 worth of Watsons points, RM10,000 worth of products from Watsons. Besides that, grand prize winner will be the official Watsons Key Opinion Leader (KOL) for a year, he or she will appear in a national Watsons television commercial, and also in Watsons billboards nationwide. Appear in videos on portals such as Oh Bulan!, Says, Vocket and more!

“I am looking forward to mentor and groom these influencers to be the next top influencer in Malaysia. It would be a great fun and memorable journey with the contestants and Watsons too!” said Scha Alyahya.

During the glamorous and exciting launch of Watsons presents Malaysia’s Top Influencer campaign, over one hundred attendees including key social influencers attended the event, where they were treated to some engaging social media activities, celebrity appearances, and entertainment with celebrity appearances. Present at the event were Caryn Loh, Managing Director of Watsons Malaysia, Danny Hoh, Customer Director of Watsons Malaysia, and Scha Alyahya one of Malaysia's Top female artiste. Other popular influencers in the event include Amber and Johanis.

The official hashtags for the Watsons Malaysia Influencer Search campaign #Watsonsmti and #Watsonsmalaysia. Follow the Instagram accounts of @WatsonsMy and @OhBulanOfficial and Facebook accounts Watsons Malaysia and Ohbulan to participate in the search. The first challenge begins on 4th October; stay tuned to @watsonsmy & @ohbulanofficial for the announcements.

Interested to know more about Watsons Malaysia,

Website: www.watsons.com.my

Facebook : www.facebook.com/watsonsmalaysia
Instagram : https://www.instagram.com/watsonsmy/

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The Deputy Minister of Youth and Sports, YB Steven Sim launched Fresh Breath For Malaysia, a youth empowerment and digital communication campaign by Guardian Malaysia and Limkokwing University of Creative Technology today.

A recent study of Malaysian dental students found that one in every two suffer from clinical oral malodour or bad breath[1]. Worldwide figures indicate that from 22 percent to 50 percent of the global population suffer from moderate bad breath[2]. Bad breath can have social and psychological effects on suffers including low self-confidence and low self-esteem, and it should be taken seriously[3].

Guardian Malaysia, the largest health, beauty and personal care chain in Malaysia, with more than 400 stores nationwide held the campaign in conjunction with the introduction of its new Fresh Mouth 6 Actions mouthwash range.

The campaign’s goal is to empower Limkokwing students to creatively interpret the theme of Fresh Breath for Malaysia as a showcase of positive energy towards the nation while encouraging better oral hygiene through visual expression and multimedia. A total of RM14,000 in cash prizes will be awarded to the top ten entries across two categories.

According to the Deputy Minister of Youth and Sports, YB Steven Sim, the Fresh Breath for Malaysia campaign offers youth for Malaysia and around the globe the opportunity to be facilitators of change who can communicate from the heart and responsibly on an issue that afflicts many.

“Today you take on oral care, tomorrow you take on even greater issues. A large part of the openness in Malaysia is driven by digital life as the reach and impact are profound. The challenge is to communicate responsibly and with kindness when tackling sensitive issues. The Fresh Breath for Malaysia campaign by Guardian and Limkokwing is a good platform to empower and to incentivise youth to have their say,” YB Steven Sim said.

More than 100 entries were received from Limkokwing students, with 20 shortlisted entries sharing the rationale for their work before the Deputy Minister of Youth and Sports, the top management of Guardian and Limkokwing, industry partners and more than 500 of their peers.

Guardian Health and Beauty Sdn Bhd, Chief Executive Officer Mr Soren Lauridsen said of the Fresh Breath for Malaysia campaign: “It is a platform for youth to be empowered to trust their vision of tackling the ‘taboo’ issue of bad breath in inspirational ways that allow more people to join the conversation on better oral hygiene with passion. They will have done something meaningful and important for many Malaysian youth – getting the problem of bad breath out in the open, and offering a way to talk about it.”

The Guardian Fresh Mouth 6 Actions Mouth Wash reduces dental plaque, prevents cavities, strengthens teeth, freshens breath, promotes healthier gums and restores mineral to enamel while killing 99.9% of germs. There are three variants of Cool Mint, Peppermint and Tea Leaf.

When used as part of a complete oral care routine of twice daily brushing, flossing and with a good diet, mouthwashes may offer additional benefit in terms of reducing bad breath and cavities[4].

Limkokwing University’s Industry Empowerment Senior Vice President, Dato’ Raja Aznil Raja Hisham explained that the university and its students are uniquely suited to give a different perspective to the Fresh Breath for Malaysia campaign.

“Our Cyberjaya campus hosts students from 160 countries. The multicultural milieu on campus gives rise to work that has a depth and breadth of creative global thinking and implementation that show through in the submissions we have received for the Fresh Breath for Malaysia campaign. The exposure that they have received and the industry experience they have received through this campaign is good preparation for their future careers. This 40-year track record gives the University an enormous advantage in providing valuable experiences to students. Limkokwing students work with some of the largest and most successful brands worldwide that market a wide range of products now including Guardian. This unique collaboration with industry has also been extended to build competitiveness and global reputation through innovative design and effective branding.” Dato’ Raja Aznil explained.

Limkokwing University is a multicultural learning institution that provides students with industry exposure. Students gain industry insights and professional networking opportunities giving them the extra edge needed to succeed in a globalised environment.

Online voting will begin on 20 September 2018, and the best digital communication campaign for Fresh Breath for Malaysia will be determined via the deliberation of an industry panel and online votes. Let's Support the great work and effort done by the students! Jom VOTES!

The Guardian Fresh Mouth 6 Actions Mouth Wash range is available at all Guardian outlets nationwide, and through the Guardian e-store at www.guardian.com.my in three variants of Cool Mint, Peppermint and Tea Leaf in 250ml at RM9.33, 750ml at RM16.88, or pack of 2 of 750ml at RM24.43.

Interested to know more about Guardian Malaysia,

Website : https://www.guardian.com.my/

Facebook : https://www.facebook.com/GuardianMalaysia/
Instagram : https://www.instagram.com/guardianmalaysia/

[1] Rani, H, Ueno, M., Zaitsu, T, Furukawa, S, and Kawaguchi, Y, 2015. Factors associated with clinical and perceived oral malodour among dental students. J Med Dent Sci, 62(2): 33-41 https://www.ncbi.nlm.nih.gov/pubmed/26183831

[2] Akaji, Ezi & Folaranmi, Nkiru & Ashiwaju, Olufunmilayo. (2014). Halitosis: A Review of the Literature on Its Prevalence, Impact and Control. Oral health & preventive dentistry. 12. 297-304. 10.3290/j.ohpd.a33135. https://www.researchgate.net/publication/269767667_Halitosis_A_Review_of_the_Literature_on_Its_Prevalence_Impact_and_Control

[3] Akaji, Ezi & Folaranmi, Nkiru & Ashiwaju, Olufunmilayo. (2014). Halitosis: A Review of the Literature on Its Prevalence, Impact and Control. Oral health & preventive dentistry. 12. 297-304. 10.3290/j.ohpd.a33135. https://www.researchgate.net/publication/269767667_Halitosis_A_Review_of_the_Literature_on_Its_Prevalence_Impact_and_Control

[4] https://www.ada.org/en/member-center/oral-health-topics/mouthrinse

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