UNVEILING AEON FASHION PREVIEW ( AFP ) | ANIME STREETWEAR, THE FUTURE OF DENIM AND CROSS GENERATIONAL FESTIVEWEAR

 

AEON's Tri-annual Fashion Preview Returns, Featuring StevenSunny in Bold Colours and Collaborating with TARUMT.

The much-anticipated AEON Fashion Preview (AFP) is back, showcasing fashion as fresh and vibrant trends that young people need to express themselves. 

This Nov23 edition of AFP marks a collaboration with the strong and opinionated student community of Tunku Abdul Rahman University of Management & Technology (TARUMT). AEON’s youth radar reframing three themes as conversation starters: anime streetwear, denimwear and festive wear.

 

1. AEON SELECT Takes Anime to The Street

Anime streetwear is rapidly emerging as a dominant trend, captivating fashion enthusiasts with its unique blend of urban aesthetics and modern motifs. At AEON, the whole of 2024’s calendar is mapped meticulously to release multiple anime surprise capsules from Naruto, Spy X Family, Jujutsu Kaisen and Demon Slayer.

 

Whether it's the sleek minimalism of cyberpunk anime or the bold, colourful palettes of classic manga, the AEON SELECT collections will aim for a diverse and exciting range of vibes.

 

In celebrating the innovation of next-gen designers - a unique bridge between anime and fashion for stylish self-expression, TARUMT fashion students from the Faculty of Communication and Creative Industries (FCCI) took part in restyling the Naruto collection, turning it into cosplay couture, graphic streetwear, and anime-inspired accessories. The students are:

1. Low Yan Yi

2. Desiree Chang Chai Ling

3. Soom Ken Yin

4. Kavinita a/p Ragunathan

5. Noprena Maria

6. See Yu Yun

7. Chern Yong Xin

8. Nur Aila Aleena Tong

9.Lam Shee Yun

10. Intan Nurlyzana

Supervised and guided by their lecturers:

11. Siti Nur Syuhada

12. Aizurawaty

 

 

2. SCAR Uncodes The Denim Dynamics

Denimwear, once synonymous with rugged workwear, has undergone a transformative journey over the years, evolving into a versatile and timeless fashion staple that seamlessly transcends generations. The fabric's resilience and comfort, originally designed for durability in labor-intensive settings, have found new expressions in contemporary fashion. Innovations such as stretch denim have added a new dimension to comfort and fit, allowing for a dynamic range of motion without compromising the classic denim aesthetic. Raw denim, celebrated for its authentic and unwashed state, appeals to purists seeking a more personalised wear pattern over time. These variations in denim fabric cater to diverse preferences, ensuring that denim remains a wardrobe essential for every generation.

 

3. Festivewear Is The Most Relevant Occasionwear

Step into a world where festivewear becomes a cross-generational expression of joy and individuality, making every occasion a timeless celebration. Revolutionising the traditional style of festivities that goes beyond the confines of age, embracing a cross- generational appeal that resonates with both the young and the young-at-heart. At AEON, many brands this season is featuring collections that reflects an inclusive spirit, offering an array of styles that cater to diverse tastes and preferences. Whether it's the exuberance of vibrant prints, the timeless elegance of shimmering sequins, or the comfort of unconventional silhouettes, ARCADIA, innerCasual, ti:zed, SCAR, Guys’ Vision and Kids Republic and even M for mothers; transcends generational gaps, inviting individuals of all ages to revel in the joy of celebration.

 

Low Ngai Yuen, the Chief Merchandise and Marketing Officer of AEON Malaysia said as she launched the Preview, "This edition of AFP is insisting that fashion no longer should be confined to narrow standards. AEON has long embraced diversity in body shapes, sizes, ethnicities, genders, and abilities. We are prioritising inclusive sizing, adaptive clothing, and affordable yet stylish options. Fashion is now a platform for self- expression that speaks to people from all walks of life. Collaborating with StevenSunny is exactly that - #ownwhatyouwear is a movement AEON started 2 years ago with the trendsetter extraordinaire and iconic style curator. We are committed to the ethos that our fashion must be reflective of the rich tapestry of humanity. We believe that everyone deserves to feel confident and express their identity through clothing, and AEON strives to make fashion not only a mirror of society but a catalyst for positive change. Inclusivity and accessibility are not trends; they are the projection of a more compassionate and representative fashion industry.”

 

This season, SCAR features StevenSunny the fashion and style maven to elevate fashion as a tool for self-expressions. With an emphasis on bold cuts and vibrant colours on 100% cotton – the call is to be confident to create and to #ownwhatyouwear.

 

With an acute understanding of individual preferences, StevenSunny’s innate sense of style also wields an extraordinary ability to consistently push boundaries to set new looks for self. “In a world where conformity often looms, fashion stands as a liberating force, empowering individuals to embrace their authenticity. Let’s celebrate that!” continued Low Ngai Yuen, introducing StevenSunny.

 

 

 

In line with AEON's commitment to the United Nations Sustainable Development Goals 8 and 15, focusing on promoting a peaceful and inclusive society for sustainable development, providing access to justice, and building effective, responsible, and inclusive institutions, the fashion preview ensures access to fashion while championing sustainability.

 

More of AEON exclusives, featuring a curated selection of top-notch brands:

 

innercasual (iC):

Top-quality and sustainability take center stage, catering to various sizes and age groups. Choose from three distinctive styles - ActiveWear, PeaceFit with innovative technology, and a Sustainable fashion range.

 

SCAR:

Empower your personal style with Scar's unique offerings, including tie-dye, crop flutter-layers, and personalised detailing.

 

Puteri:

Experience effortless style with Puteri's modest range, including Muslimah swimwear paired with stylish chiffon outerwear.

 

PlusCollection:

Celebrate the beauty of every size with this brand's core value.

 

Arcadia:

Timeless styles come to life with Arcadia, offering linen tops, pants, and earthy tones with exquisite embroidery detailing.

 

M:

Embrace comfort during maternity with M's wrinkle-free, lightweight fabric designs, including nursing-friendly tops, dresses, and skirts.

 

ti:zed:

Must-have knit essentials for both men and women, including stylish hoodies, pullovers, and cotton printed shirt-dresses.

 

Guys’ Vision:

Discover men's casualwear designed for long-lasting wearability, easy-care, and quintessential staying power that complements any personal style.

 

Mouse mommy was happy to meet up with Amber Chia and media friends in the AEON AFP. Fantastic fashion catwalk by the students and love the new range of fashions that is offering at AEON. Let's check this out! #ownwhatyouwear

Interested to get more information, please visit:

Facebook: AEON Retail Malaysia

Instagram: AEON Retail Malaysia

Twitter: AEON Retail Malaysia

LinkedIn: AEON Group Malaysia

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#AyamBersamaMu | Ayam Brand Annual Community Care CSR Campaign With Children

It is estimated that up to 5.6 million school-going children in Malaysia face the double burden of malnutrition. 

The double burden of malnutrition is defined as the coexistence of both undernutrition and overnutrition in the same population across the life course. In short, malnourished children run the risk of becoming obese adults. 

Worryingly, vision issues are also on the rise among Malaysian children with myopia prevalence among children at age seven at 9.8%, rising to 34.4% at the age of 15. While some eye problems are inevitable for various reasons, others can be attributed to a lack of proper care. 

 

To assist with these issues, Ayam Brand™, the 131-year old household name famed for its wide range of quality, preservative-free, no added MSG, healthy, and convenient canned food, is back with its annual Community Care Campaign 2023. 

Themed #AyamBersamaMu with the concept of ‘Tambah Sihat Bersama Ayam Brand™’, it will reach out to more than 1,000 children from 25 non-governmental organisations across seven states to provide a two-months supply or approximately 35, 028 healthy meals. 

 

Going beyond the contribution of its products, Ayam Brand™ in collaboration with KPJ Healthcare Group will be running nutrition workshops to educate these children on healthier dietary choices following the 3S (Suku-suku Separuh) Malaysian Healthy Plate concept. 

To address vision issues among these children Ayam Brand is working with Focus Point Group to provide free eye health screening, and prescription glasses to children who require from these homes. 

 

Each participating home products that are high in protein, calcium, Omega-3 and fibre including Ayam Brand™ Tuna Mayonnaise, Ayam Brand™ Baked Beans in Tomato Sauce and Ayam Brand™ Soya Flakes Spread.

 

 

“The risk of double malnutrition, and myopia among Malaysian children requires action from all parties who can assist including organisations such as Ayam Brand. This is why we stepped up to help. Ideally all children should have good nutrition from birth. Ayam Brand™ has a long history of contributing our healthy and nutritious products to communities, and we are continuing in that commitment. 

However, we believe that while providing our products is an immediate solution, over the long term, educating children on making healthier food choices is the key. Our fish products are high in protein, calcium, Omega-3, DHA among other vitamins and minerals that children need for good health, including eye health,” says Ms Teoh Wei Ling, A. Clouet (Malaysia) Sdn. Bhd.'s Marketing Manager.

 

Studies conducted by Universiti Sains Malaysia (USM) found that Ayam Brand™ Sardines in Tomato Sauce was shown to have 7.1X more Omega-3 compared to home-cooked locally caught fresh sardines and Ayam Brand™ Mackerel in Tomato Sauce contains a whopping 7.6X more Omega-3 compared to an equivalent serving of home-cooked locally caught mackerel. 

 

Ms Teoh Wei Ling also adds that "the Ayam Brand Community Care campaign which is now in its 16th year has contributed more than 2.1 million healthy meals for charity, providing nutritious food to more than 27,293 people from 610 charity homes and NGOs”.

 

In Klang Valley, a total of 398 children from Persatuan Rahoma Darul Fakir Malaysia, Rumah Charis, Yayasan Chow Kit, Trinity Community Children Home Society, Rumah Kasih Harmoni Paya Jaras, Persatuan Rumah Kanak-Kanak Ini Di Sayangi (K.I.D.S), Pertubuhan Kebajikan Anak Yatim Mary, Rumah Kebajikan Dan Anak Yatim dan Saudara Baru An-Najjah and Pusat Jagaan Rumah Juara participated in the Tambah Sihat Bersama Ayam Brand #AyamBersamaMu workshop that was held at Menara KPJ Kuala Lumpur.  

 

Children learned about making healthier dietary choices through an informative and engaging session with Pn Nabihah Hannan Razaleigh, KPJ Tawakkal Kuala Lumpur  Specialist Hospital’s dietician on the Malaysian Healthy Plate, with an introduction to the importance of Omega-3 for their eye health. Next, each child put their new knowledge into practice by preparing themselves a healthy snack following the Suku-suku Separuh concept, guided by the KPJ and Ayam Brand team. 

 

"Proper nutrition is important for children's overall well-being, especially the consumption of protein for growth and development. One of those good protein sources is from fatty fish like tuna, saba, sardine, and mackerel, with good sources of Omega-3, which is vital for children's brain development and eye health. 

Since our body cannot produce Omega-3 on its own, we need to obtain it from the foods we eat. One should consider to consume at least 2 servings of fatty fish weekly." says Pn Nabihah Hannan Razaleigh.

 

The children also participated in memory matching and ball toss games, which allowed them to practise their visual recall and hand-eye coordination as a way to reinforce what they had learned at the workshop. Members of the winning team each received a medal, while all participants received gift bags. 

 

The team from Focus Point was onsite to provide eye health checks to all children. 

Those who require will receive their prescription spectacles soon after. 

Representatives from the charity homes expressed their gratitude for Ayam Brand's continued support, and for the transformative impact it will have on the lives of the children.

 

“We always look forward to the Ayam Brand Community Care campaign. Ayam Brand products are delicious, nutritious, and a nice change from our usual meals and we are grateful for this support. We also look forward to the program itself because it is fun, educational, informative and fires up the children’s interest and passion for being healthy and eating well. The addition of prescription spectacles is very welcome, as some of the kids have myopia but glass are expensive. This contribution will help them see a better future!,” says En Jamaluddin Bin Wahab, Rumah Kasih Harmoni Paya Jaras’s Supervisor.

 

Get to know more about #AyamBersamaMu Community Care Campaign, 

Website : https://www.ayambrand.com.my 

Facebook : https://www.facebook.com/ayambrandmalaysia

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OXY SUPPORTS THE EDUCATION OF ORANG ASLI CHILDREN

 

OXY, the dedicated anti-acne skincare brand for teenagers, is not only focused on promoting healthy skin and confidence but also on empowering underprivileged students through education. OXY is proud to reaffirm its commitment to this cause by collaborating with Watsons Malaysia and MyKasih Foundation in making a lasting impact on the lives of underprivileged Orang Asli students.

Recognizing the financial constraints and limited educational resources faced by Orang Asli students, OXY has directed its efforts toward ensuring equal educational opportunities. This year, OXY, together with Watsons, successfully raised RM50,000 for its 'We Care For Children Education' campaign. This fund will support the education and learning of 140 students from Sekolah Kebangsaan (SK) Sungai Judah, Selangor.

 

OXY's education program will sponsor selected students to attend an after-school program focused on developing essential skills such as reading, writing, and numeracy. This sponsorship empowers the students to better grasp the subjects taught in class, fostering their academic growth and future prospects. Additionally, OXY is delighted to contribute 7 units of LED TVs, enhancing the learning environment and creating a more engaging, digitalized experience for the students.

 

In addition to the educational support, OXY is thrilled to donate music equipment to SK Sungai Judah, aiming to cultivate the students' love for music and create limitless possibilities for their future. The establishment of a mini orchestra will provide an enriching experience, making learning enjoyable and inspiring creativity among the students.

 

"We firmly believe that every child deserves access to quality education," expressed Mr. Shamsul Fadilah Bin Asmara, Principal of SK Sungai Judah. "OXY's involvement in this educational support initiative is truly commendable. It will ignite enthusiasm among our students, encouraging them to attend school and opening doors to a brighter future."

 

Lim Mei Yuen, General Manager of Rohto-Mentholatum (M) Sdn Bhd, emphasised OXY's dedication to empowering underprivileged Orang Asli students through the 'We Care for Children Education' campaign. OXY is proud to provide resources, funding, and donations that contribute to equal education opportunities for these deserving students.

 

"This marks the 2^nd year of OXY's noble school program, aimed at supporting the educational development of underprivileged students," stated Lim. "With the support of MyKasih Foundation and dedicated teachers from SK Sungai Judah, we are excited to witness the remarkable growth and achievements of these students. Through our donation of music equipment, we hope to nurture their love for music and inspire them to embrace a world of possibilities.

 

"Watsons Malaysia is honoured to partner with OXY to provide support and educational assistance to the less fortunate Orang Asli population. Customers of Watsons can also participate by purchasing OXY products at Watsons to be part of this initiative and RM1 from each purchase will be donated to the cause. We believe this initiative can enhance their level of education, thus producing even more high-calibre leaders in the future,”said Caryn Loh, Managing Director of Watsons Malaysia.

 

OXY's mission goes beyond helping teenagers achieve good skin and confidence. We are committed to supporting the education of underprivileged students, ensuring equal opportunities for all. As part of our ongoing efforts, OXY will continue to provide support and resources to empower more children, paving the way for a brighter future. By combining skincare expertise with social responsibility, OXY strives to make a positive impact on the lives of young people, fostering both inner and outer well-being.

 

For more information or to support the 'We Care For Children Education' campaign in the future, please visit https://oxy.com.my/ or the official Oxy Malaysia Facebook page: https://www.facebook.com/OxyMalaysia/.

 

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