Mouse Mommy Treats: fashion

Showing posts with label fashion. Show all posts

UNVEILING AEON FASHION PREVIEW ( AFP ) | ANIME STREETWEAR, THE FUTURE OF DENIM AND CROSS GENERATIONAL FESTIVEWEAR

Friday, December 1, 2023

AEON's Tri-annual Fashion Preview Returns, Featuring StevenSunny in Bold Colours and Collaborating with TARUMT.

The much-anticipated AEON Fashion Preview (AFP) is back, showcasing fashion as fresh and vibrant trends that young people need to express themselves.

This Nov23 edition of AFP marks a collaboration with the strong and opinionated student community of Tunku Abdul Rahman University of Management & Technology (TARUMT). AEON’s youth radar reframing three themes as conversation starters: anime streetwear, denimwear and festive wear.

1. AEON SELECT Takes Anime to The Street

Anime streetwear is rapidly emerging as a dominant trend, captivating fashion enthusiasts with its unique blend of urban aesthetics and modern motifs. At AEON, the whole of 2024’s calendar is mapped meticulously to release multiple anime surprise capsules from Naruto, Spy X Family, Jujutsu Kaisen and Demon Slayer.

Whether it's the sleek minimalism of cyberpunk anime or the bold, colourful palettes of classic manga, the AEON SELECT collections will aim for a diverse and exciting range of vibes.

In celebrating the innovation of next-gen designers - a unique bridge between anime and fashion for stylish self-expression, TARUMT fashion students from the Faculty of Communication and Creative Industries (FCCI) took part in restyling the Naruto collection, turning it into cosplay couture, graphic streetwear, and anime-inspired accessories. The students are:

1. Low Yan Yi

2. Desiree Chang Chai Ling

3. Soom Ken Yin

4. Kavinita a/p Ragunathan

5. Noprena Maria

6. See Yu Yun

7. Chern Yong Xin

8. Nur Aila Aleena Tong

9.Lam Shee Yun

10. Intan Nurlyzana

Supervised and guided by their lecturers:

11. Siti Nur Syuhada

12. Aizurawaty

2. SCAR Uncodes The Denim Dynamics

Denimwear, once synonymous with rugged workwear, has undergone a transformative journey over the years, evolving into a versatile and timeless fashion staple that seamlessly transcends generations. The fabric's resilience and comfort, originally designed for durability in labor-intensive settings, have found new expressions in contemporary fashion. Innovations such as stretch denim have added a new dimension to comfort and fit, allowing for a dynamic range of motion without compromising the classic denim aesthetic. Raw denim, celebrated for its authentic and unwashed state, appeals to purists seeking a more personalised wear pattern over time. These variations in denim fabric cater to diverse preferences, ensuring that denim remains a wardrobe essential for every generation.

3. Festivewear Is The Most Relevant Occasionwear

Step into a world where festivewear becomes a cross-generational expression of joy and individuality, making every occasion a timeless celebration. Revolutionising the traditional style of festivities that goes beyond the confines of age, embracing a cross- generational appeal that resonates with both the young and the young-at-heart. At AEON, many brands this season is featuring collections that reflects an inclusive spirit, offering an array of styles that cater to diverse tastes and preferences. Whether it's the exuberance of vibrant prints, the timeless elegance of shimmering sequins, or the comfort of unconventional silhouettes, ARCADIA, innerCasual, ti:zed, SCAR, Guys’ Vision and Kids Republic and even M for mothers; transcends generational gaps, inviting individuals of all ages to revel in the joy of celebration.

Low Ngai Yuen, the Chief Merchandise and Marketing Officer of AEON Malaysia said as she launched the Preview, "This edition of AFP is insisting that fashion no longer should be confined to narrow standards. AEON has long embraced diversity in body shapes, sizes, ethnicities, genders, and abilities. We are prioritising inclusive sizing, adaptive clothing, and affordable yet stylish options. Fashion is now a platform for self- expression that speaks to people from all walks of life. Collaborating with StevenSunny is exactly that - #ownwhatyouwear is a movement AEON started 2 years ago with the trendsetter extraordinaire and iconic style curator. We are committed to the ethos that our fashion must be reflective of the rich tapestry of humanity. We believe that everyone deserves to feel confident and express their identity through clothing, and AEON strives to make fashion not only a mirror of society but a catalyst for positive change. Inclusivity and accessibility are not trends; they are the projection of a more compassionate and representative fashion industry.”

This season, SCAR features StevenSunny the fashion and style maven to elevate fashion as a tool for self-expressions. With an emphasis on bold cuts and vibrant colours on 100% cotton – the call is to be confident to create and to #ownwhatyouwear.

With an acute understanding of individual preferences, StevenSunny’s innate sense of style also wields an extraordinary ability to consistently push boundaries to set new looks for self. “In a world where conformity often looms, fashion stands as a liberating force, empowering individuals to embrace their authenticity. Let’s celebrate that!” continued Low Ngai Yuen, introducing StevenSunny.

In line with AEON's commitment to the United Nations Sustainable Development Goals 8 and 15, focusing on promoting a peaceful and inclusive society for sustainable development, providing access to justice, and building effective, responsible, and inclusive institutions, the fashion preview ensures access to fashion while championing sustainability.

More of AEON exclusives, featuring a curated selection of top-notch brands:

innercasual (iC):

Top-quality and sustainability take center stage, catering to various sizes and age groups. Choose from three distinctive styles - ActiveWear, PeaceFit with innovative technology, and a Sustainable fashion range.

SCAR:

Empower your personal style with Scar's unique offerings, including tie-dye, crop flutter-layers, and personalised detailing.

Puteri:

Experience effortless style with Puteri's modest range, including Muslimah swimwear paired with stylish chiffon outerwear.

PlusCollection:

Celebrate the beauty of every size with this brand's core value.

Arcadia:

Timeless styles come to life with Arcadia, offering linen tops, pants, and earthy tones with exquisite embroidery detailing.

Embrace comfort during maternity with M's wrinkle-free, lightweight fabric designs, including nursing-friendly tops, dresses, and skirts.

ti:zed:

Must-have knit essentials for both men and women, including stylish hoodies, pullovers, and cotton printed shirt-dresses.

Guys’ Vision:

Discover men's casualwear designed for long-lasting wearability, easy-care, and quintessential staying power that complements any personal style.

Mouse mommy was happy to meet up with Amber Chia and media friends in the AEON AFP. Fantastic fashion catwalk by the students and love the new range of fashions that is offering at AEON. Let's check this out! #ownwhatyouwear

Interested to get more information, please visit:

Facebook: AEON Retail Malaysia

Instagram: AEON Retail Malaysia

Twitter: AEON Retail Malaysia

LinkedIn: AEON Group Malaysia

For more about Mouse Mommy Treats,

do follow us*

Website | Facebook |

Instagram | YouTube |

ConfirmPlusChop |

MeCan Trade | Shopee |

EatCakeToday | Vsnap

Tocoo Mall (Japan) |

Kleenso Household Cleaning |

Guardian

Parkson | 1st Green Campaign in Line with Sustainability Goals

Tuesday, October 31, 2023

Parkson is proud to announce its first-ever Green Campaign, a sustainability initiative aimed at promoting eco-friendly practices at our Fashion, Beauty and Home & Living departments in our stores.

The campaign will take place at Parkson Pavilion Bukit Jalil’s Skylight Atrium, winner of the Malaysia Book of Records for the Highest Skylight Atrium in a Department Store from 28th September to 31st October 2023.

This Think Green, Act Green Campaign is a unique and innovative approach to educate shoppers about the importance of sustainable practices – to REDUCE, REUSE & RECYCLE.

Parkson has partnered with vendors and partners to create a green awareness campaign that showcases the use of recycled structures and materials.

Participating vendors - including renowned brands such as Akemi, Alain Delon, Anakku, Avanti, Cheetah, Conquest, Cotton Feel, Eminent, Forest, Hario, Hot Focus, Infancie, Kinohimitsu, Kose, Kraftee, La Gourmet, Maglifestyle, Pigeon, Robotime, Sachs, Santa Barbara, Sembonia, Tiger, Varage, Voir and Wacoal - will offer their products using green materials, further emphasizing their commitment to sustainability.

We will be taking a big leap to discontinue all our single-use Parkson plastic bags as part of our Think Green, Act Green effort and customers are strongly encouraged to bring their own reusable shopping bags in joining our effort to help mother nature. We will provide small size or big size paper bags made from biodegradable paper materials at a minimal charge of RM0.50 ; RM0.70 respectively.

As part of the campaign, Parkson encourages shoppers to contribute to the green cause by donating their unused clothes, clothing accessories, paper items such as books and magazines, children's toys and batteries. These donations can be made at the Recycle Box located in-store, in support of the green campaign.

Parkson Pavilion Bukit Jalil has partnered with CRC (Community Recycle for Charity) for this meaningful initiative. We will also be taking the extra steps to by setting up a Reusable Bag Community Station where shoppers can drop off their spare reusable bags for others to pick up to use to help kick-start the community’s eco-journey.

In addition, Parkson has partnered with City University to showcase 12 exclusive fashion pieces created by students using recycled materials. These unique designs will be displayed at Parkson Pavilion Bukit Jalil’s Skylight Atrium from 28th September to 31st October 2023. The students will also have the opportunity to meet local designer sisters Yen and Shirley from MagLifestyle, who will share their insights and experiences as popular fashion brands in Malaysia.

To further engage shoppers, Parkson will host sustainability goal sharing sessions with vendors on specific dates.

Kinohimitsu will share their sustainability goals on 30th September at 2pm, followed by Santa Barbara on 7 th Oct at 2pm and La Gourmet at 4pm, and Akemi on 29th October at 2pm.

Shoppers who use their AmBank Visa Credit Card will also be rewarded during the campaign. With a minimum spend of RM200, they will receive a RM20 Parkson Gift Vouchers, available while stocks last.

Additionally, Parkson Pavilion Bukit Jalil offers a complimentary gift for shoppers who spend RM50 storewide from our partners GloveOn; an eco-hydrating sample pack will be available on a first-come, first-served basis and while stocks last. Spritzer will also be participating by giving a free plant when you recycle 2 empty plastic bottles with them. For the little ones, Kraftee is organising several workshops every weekend in October which will be the perfect family outing.

Parkson Card Members can also take advantage of exclusive promotions during the Green Campaign. Be the 10 Top Spenders from 28th September to 31st October at Parkson Pavilion Bukit Jalil, and stand a chance to win vouchers and prizes worth over RM8,000 sponsored by Pavilion Bukit Jalil Mall, Fossil, Carlo Rino, Sacha, Voir, Akemi, Goggles, Ciano Josef Seibel, Gardini, Crocodile, Applemints, Nicole, Zashka, Toms Girl, Conquest, Arrow Classic, Charles Monsieur, Orlando, GMV, Pierre Cardin, Alain Delon, Hush Puppies, Dressing Paula, Pure, Dolly, Eden, Vangie, Erica, South China Sea, FYI, POTS-1, Sembonia, Santa Barbara Polo & Racquet Club, Jeep Kids, Ducati Kids, Nautica Kids, Polo Kids, Anakku, Infancie, Calamus, LEGO, Disney Princess, Tiny Button, La Gourmet, Tiger, Hario and Obermain.

Parkson is committed to promoting sustainability in Fashion, Beauty and Home & Living.

Through its Green Campaign, the company aims to inspire shoppers and industry players to adopt eco-friendly practices and contribute towards a greener future.

For more information about the Green Campaign and its activities, please visit Parkson Pavilion Bukit Jalil or follow Parkson on social media platforms.

For more about Mouse Mommy Treats,

do follow us*

Website | Facebook |

Instagram | YouTube |

ConfirmPlusChop |

MeCan Trade | Shopee |

EatCakeToday | Vsnap

Tocoo Mall (Japan) |

Kleenso Household Cleaning |

Guardian

AEON | FIRST KIDS REPUBLIC AMBASSADOR TO EMPOWER CHILDREN TO CREATE THE FUTURE

Tuesday, June 27, 2023

AEON, Malaysia's leading retailer, is excited to announce its first Kids Republic Ambassador, setting the stage for “Kids Who Create the Future”. The finale search for the inaugural Kids Republic brand ambassador is launched alongside the debut of the exclusive Very Important Parents, (VIP) Club.

The finale is held at IOI City Mall Putrajaya today, showcased 24 exceptional finalists divided into two categories: Category A, featuring children aged 5 to 8, and Category B, consisting of children aged 9 to 12.

During a captivating segment, each finalist took center stage, where they encountered a life- sized “Kids Who Create the Future” Box brimming with possibilities. Within this box were twelve numbered compartments, each hiding a toy and a question that will determine their eligibility as the Kids Republic ambassador.

Low Ngai Yuen, the Chief Merchandise and Marketing Officer as one of the judges overseeing the selection process, expressed her enthusiasm, "We are delighted to lead this children’s movement that culminates into an ambassador search for Kids Republic. We had 1,706 interest submissions in less than one month of call for entries. More and more parents appreciate the need to celebrate every growth milestone while turning them into moments of encouragements and exposures of possibilities."

Low further emphasized, "AEON’s Kids Republic aims to support the needs of parents and children as they grow into the groundbreakers of tomorrow. We firmly believe that children are the architects of the future, and we want to hear from them about how they envision getting there. Then we want to be there every step of the way, championing their needs."

As a main tool to accompany the journeys of parenting, the finale also marked the launch of Very Important Parents (VIP) Club, a new feature in AEON super app iAEON. VIP is dedicated to celebrate and support every child’s growth milestones while rewarding parents who make AEON their preferred family destination. Expect a host of benefits, privileges, and personalized experiences designed to make the journey of parenthood even more special.

The panel of judges for the AEON Kids Republic Ambassador Search consists of industry professionals, influencers, and prominent figures who are deeply committed to nurturing the potential of children. Each judge brings a wealth of experience and expertise, making the search more exciting and competitive. The judges are Prichelle Lim, Partnership Manager for Singapore and Manager of theasianparent, Gillian Hung (Mama G), Fashion Icon and International Consultant; Designer and Founder of MMAG, and Advisor of Malaysian Official Designers Association (MODA) and Ruzaidi Zaman, Store Manager of AEON Putrajaya.