Mouse Mommy Treats: fashion

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Shopee Super Awards 2023 | Malaysia's Biggest E-Commerce Awards

Wednesday, December 20, 2023

Shopee Super Awards 2023 returned this year, celebrating the greatest and brightest stars of Malaysia’s booming e-commerce landscape. The red carpet awards show, held on 14 December 2023 at the Majestic Hotel in Kuala Lumpur, was hosted by Naz Rahman and Julie Woon, and featured star-studded performances by Dolla and Vanessa Reynauld. One of the biggest e-commerce awards in Malaysia, Shopee Super Awards shone a spotlight on brands and sellers who successfully transformed their businesses by taking live streaming and affiliate marketing by storm.

100 awards honoured beloved brands, homegrown sellers and outstanding talents that achieved exceptional growth in Shopee's marketplace by pushing the boundaries on innovation and delivering consistent quality. A 28-day voting period on the Shopee app in November allowed members of the public to vote for 25 award winners, whereas 75 non-voting awards were determined by platform data results across industry categories.

Kenneth Soh, Head of Marketing at Shopee Malaysia said, "Shopee Super Awards 2023 proves the win-win relationship between online communities driving economic inclusion on e-commerce and Shopee’s role in enabling that, with their robust ecosystem of resources and valuable support. Our platform constantly empowers businesses to thrive in the digital economy — as evidenced by 98,000 new sellers joining our ecosystem this year — especially with our free upskilling programs like Shopee University, Shopee Seller Summit, and KOL and Influencer Masterclasses. In fact, new local sellers to Shopee Live recorded ten times increase in sales and 16 times increase in orders this year compared to last year.”

Shopee Super Live Streamer Awards

The Malaysian public was invited to cast votes all month November for Shopee sellers shortlisted for hosting the highest number of livestreams, achieving the highest livestream orders in their categories, and driving the highest live engagements and viewerships. The winners of Super Live Streamer awards who captivated audiences were:

● Super Essentials Livestream Brand: MYDIN Malaysia

● Super Fashion Livestream Brand: XES Shoes

● Super Lifestyle Livestream Brand: STABILO Official Store

● Super Electronic Livestream Brand: 70mai

● Super Beauty Livestream Seller: KL-PHARMACY

● Super Essentials Livestream Seller: PHINIX STORE

● Super Fashion Livestream Seller: ELGINI APPAREL SDN BHD

● Super Lifestyle Livestream Seller: JAYATECH

● Super Electronic Livestream Seller: allblue5367

Shopee Malaysian-Born Brand Award

HABIB Official Store won over the most public votes nationwide for Shopee’s first ever Malaysian-Born Brand award. HABIB demonstrated exceptional customer value and service as a Shopee Mall Brand recognised for 100% authentic products, free 15-day hassle-free returns, free shipping and brand membership perks.

Shopee Super Aspiring Brand Awards

The Super Aspiring Brand winners outperformed their categories in sales growth this year by creating personalised engagements with Malaysian shoppers on Shopee Live and engaging Shopee Affiliates. They also tailored hyper localised and user-centric shopping experiences via Shopee’s Big Campaigns, Free Shipping and Coin Cashback programmes.

● Super Aspiring Brand - FMCG: SKINTIFIC

● Super Aspiring Brand - Fashion: Zoe Arissa Luxe

● Super Aspiring Brand - Lifestyle: Touch 'n Go Malaysia

● Super Aspiring Brand - Electronics: DREAME

Shopee Super Seller Awards

The Super Seller awards went to sellers who achieved the highest Shopee store profits year-to-date in their categories by skillfully doing new things with Shopee’s 360 Marketing Solutions, balancing always on and tactical strategies. These winners increased visibility and sales when shoppers cash out on peak season shopping deals during Shopee’s Big Campaigns (Shopee’s 9.9, 11.11, and 12.12 birthday sales):

● Super Mobile & Smart Devices Seller: Spraygadget

● Super Home Appliances Seller: The White Goods

● Super Tech & Gaming Seller: Impulse Gaming

● Super Fashion Apparel Seller: LAU THING HIM

● Super Fashion Shoes Seller: Webee

● Super Fashion Accessories Seller: Grimo

● Super Beauty Seller: LONKOOM

● Super Essentials Seller: Khairul Aming

● Super Baby & Kids Seller: Momo House

● Super Lifestyle Seller: MUSIC BLISS SDN BHD

Shopee Super Shopee Celebrities

The Super Shopee Celebrity award recognizes individuals who have not only launched a store or product on Shopee in the past year, but also demonstrated consistent engagement through Shopee Live participation. These winners utilised promotions effectively and achieved strong sales performance, making them true stars of the Shopee ecosystem. This year’s acclaimed winners include Dato’ Sri Siti Nurhaliza, Zoey Rahman, Ceddy Ang, Dato’ Jovian Mandagie, Nuex Rosli, and Ainul Aishah, each inspiring aspiring entrepreneurs and content creators with their dedication, innovation, and audience engagement.

Shopee Super Influencer Awards

Shining a spotlight on exceptional talent, Shopee Super Influencer Awards recognized influencers who drove exceptional traffic growth (10% or more) with each campaign all year, lending credibility to local sellers and brands with quality content that resonates with Malaysians. These individuals had value-added postings with overwhelmingly positive engagement rates, zero dropouts, rapid growth in followers and reach:

● Shopee Super Influencer: Nyokki Ho

● Shopee Super Influencer: Fateha

● Shopee Super Influencer: Chang Yong

● Shopee Super Influencer: Hasha Shah

● Shopee Super Influencer: Nurul Najiah Hassan

● Shopee Super Influencer: Nurhasuna

● Shopee Super Influencer: Afiqchii

● Shopee Super Influencer: Toklez

● Shopee Super Influencer: Dina Sallehuddin

● Shopee Super Influencer: Sarah Mohd Shah

Shopee Super Affiliate Awards:

Shopee Shopee Affiliates were honoured for connecting with Malaysian customers in trusted ways, providing genuine product recommendations and reviews, and driving traffic for local brands and sellers. Five Super Affiliate Livestreamers were distinguished for achieving the highest livestreams, orders, engagement and likes, and unique viewership throughout the year. In addition, five Super Affiliate Influencers earned their accolades by exceeding Average Daily Orders contribution year on year.

● Shopee Super Affiliate Livestreamer: Norashikin Binti Abd Rashid

● Shopee Super Affiliate Livestreamer: Ng Su Ling

● Shopee Super Affiliate Livestreamer: Jacklyn Goh Seoh Hooi

● Shopee Super Affiliate Livestreamer: Fadzilah Binti Abdul Jalil

● Shopee Super Affiliate Livestreamer: Chew Shiau Yin

● Shopee Super Affiliate Influencer: Puteri Syarlia Binti Sahfuzzaman

● Shopee Super Affiliate Influencer: Norita Binti Omar

● Shopee Super Affiliate Influencer: Indriana

● Shopee Super Affiliate Influencer: Nurul Iman Binti Abdul Rahim

● Shopee Super Affiliate Influencer: Syazwani Binti Md Saad

Recognizing Valued Partners

For the invaluable support and dedication of partners who played a pivotal role in making the strengthening Shopee’s ecosystem, Shopee Super Partner Awards included Carlsberg, INNISFREE, KITSUI, Pernod Ricard, Signature Market, SKINTIFIC, and Vinda.

Shopee Rai Lokal - Breaking Barriers Online

Award winners were treated to a preview of the company’s inaugural documentary “Shopee Rai Lokal - Breaking Barriers Online”. The film features interviews with Edward Wong of HomeDecoStore, Felicia Tan of Mamami Shoppe, and Mohd Zaid of Lampu Cherita. They share their personal stories of overcoming obstacles, starting small, and achieving sustained growth in their respective fields.

“By sharing this documentary, we hope to inspire others to reach for their dreams online. We are also making it easy for Malaysians to shop locally by spotlighting super star sellers and capturing their stories,” said Soh.

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UNVEILING AEON FASHION PREVIEW ( AFP ) | ANIME STREETWEAR, THE FUTURE OF DENIM AND CROSS GENERATIONAL FESTIVEWEAR

Friday, December 1, 2023

AEON's Tri-annual Fashion Preview Returns, Featuring StevenSunny in Bold Colours and Collaborating with TARUMT.

The much-anticipated AEON Fashion Preview (AFP) is back, showcasing fashion as fresh and vibrant trends that young people need to express themselves.

This Nov23 edition of AFP marks a collaboration with the strong and opinionated student community of Tunku Abdul Rahman University of Management & Technology (TARUMT). AEON’s youth radar reframing three themes as conversation starters: anime streetwear, denimwear and festive wear.

1. AEON SELECT Takes Anime to The Street

Anime streetwear is rapidly emerging as a dominant trend, captivating fashion enthusiasts with its unique blend of urban aesthetics and modern motifs. At AEON, the whole of 2024’s calendar is mapped meticulously to release multiple anime surprise capsules from Naruto, Spy X Family, Jujutsu Kaisen and Demon Slayer.

Whether it's the sleek minimalism of cyberpunk anime or the bold, colourful palettes of classic manga, the AEON SELECT collections will aim for a diverse and exciting range of vibes.

In celebrating the innovation of next-gen designers - a unique bridge between anime and fashion for stylish self-expression, TARUMT fashion students from the Faculty of Communication and Creative Industries (FCCI) took part in restyling the Naruto collection, turning it into cosplay couture, graphic streetwear, and anime-inspired accessories. The students are:

1. Low Yan Yi

2. Desiree Chang Chai Ling

3. Soom Ken Yin

4. Kavinita a/p Ragunathan

5. Noprena Maria

6. See Yu Yun

7. Chern Yong Xin

8. Nur Aila Aleena Tong

9.Lam Shee Yun

10. Intan Nurlyzana

Supervised and guided by their lecturers:

11. Siti Nur Syuhada

12. Aizurawaty

2. SCAR Uncodes The Denim Dynamics

Denimwear, once synonymous with rugged workwear, has undergone a transformative journey over the years, evolving into a versatile and timeless fashion staple that seamlessly transcends generations. The fabric's resilience and comfort, originally designed for durability in labor-intensive settings, have found new expressions in contemporary fashion. Innovations such as stretch denim have added a new dimension to comfort and fit, allowing for a dynamic range of motion without compromising the classic denim aesthetic. Raw denim, celebrated for its authentic and unwashed state, appeals to purists seeking a more personalised wear pattern over time. These variations in denim fabric cater to diverse preferences, ensuring that denim remains a wardrobe essential for every generation.

3. Festivewear Is The Most Relevant Occasionwear

Step into a world where festivewear becomes a cross-generational expression of joy and individuality, making every occasion a timeless celebration. Revolutionising the traditional style of festivities that goes beyond the confines of age, embracing a cross- generational appeal that resonates with both the young and the young-at-heart. At AEON, many brands this season is featuring collections that reflects an inclusive spirit, offering an array of styles that cater to diverse tastes and preferences. Whether it's the exuberance of vibrant prints, the timeless elegance of shimmering sequins, or the comfort of unconventional silhouettes, ARCADIA, innerCasual, ti:zed, SCAR, Guys’ Vision and Kids Republic and even M for mothers; transcends generational gaps, inviting individuals of all ages to revel in the joy of celebration.

Low Ngai Yuen, the Chief Merchandise and Marketing Officer of AEON Malaysia said as she launched the Preview, "This edition of AFP is insisting that fashion no longer should be confined to narrow standards. AEON has long embraced diversity in body shapes, sizes, ethnicities, genders, and abilities. We are prioritising inclusive sizing, adaptive clothing, and affordable yet stylish options. Fashion is now a platform for self- expression that speaks to people from all walks of life. Collaborating with StevenSunny is exactly that - #ownwhatyouwear is a movement AEON started 2 years ago with the trendsetter extraordinaire and iconic style curator. We are committed to the ethos that our fashion must be reflective of the rich tapestry of humanity. We believe that everyone deserves to feel confident and express their identity through clothing, and AEON strives to make fashion not only a mirror of society but a catalyst for positive change. Inclusivity and accessibility are not trends; they are the projection of a more compassionate and representative fashion industry.”

This season, SCAR features StevenSunny the fashion and style maven to elevate fashion as a tool for self-expressions. With an emphasis on bold cuts and vibrant colours on 100% cotton – the call is to be confident to create and to #ownwhatyouwear.

With an acute understanding of individual preferences, StevenSunny’s innate sense of style also wields an extraordinary ability to consistently push boundaries to set new looks for self. “In a world where conformity often looms, fashion stands as a liberating force, empowering individuals to embrace their authenticity. Let’s celebrate that!” continued Low Ngai Yuen, introducing StevenSunny.

In line with AEON's commitment to the United Nations Sustainable Development Goals 8 and 15, focusing on promoting a peaceful and inclusive society for sustainable development, providing access to justice, and building effective, responsible, and inclusive institutions, the fashion preview ensures access to fashion while championing sustainability.

More of AEON exclusives, featuring a curated selection of top-notch brands:

innercasual (iC):

Top-quality and sustainability take center stage, catering to various sizes and age groups. Choose from three distinctive styles - ActiveWear, PeaceFit with innovative technology, and a Sustainable fashion range.

SCAR:

Empower your personal style with Scar's unique offerings, including tie-dye, crop flutter-layers, and personalised detailing.

Puteri:

Experience effortless style with Puteri's modest range, including Muslimah swimwear paired with stylish chiffon outerwear.

PlusCollection:

Celebrate the beauty of every size with this brand's core value.

Arcadia:

Timeless styles come to life with Arcadia, offering linen tops, pants, and earthy tones with exquisite embroidery detailing.

Embrace comfort during maternity with M's wrinkle-free, lightweight fabric designs, including nursing-friendly tops, dresses, and skirts.

ti:zed:

Must-have knit essentials for both men and women, including stylish hoodies, pullovers, and cotton printed shirt-dresses.

Guys’ Vision:

Discover men's casualwear designed for long-lasting wearability, easy-care, and quintessential staying power that complements any personal style.

Mouse mommy was happy to meet up with Amber Chia and media friends in the AEON AFP. Fantastic fashion catwalk by the students and love the new range of fashions that is offering at AEON. Let's check this out! #ownwhatyouwear