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sooka 'Pencuri Hati' Program Realiti Selebriti Bachelor | Zul Ariffin Bakal Jadi Rebutan 13 Peserta Wanita

Saturday, December 3, 2022

sooka, aplikasi penstriman hiburan tempatan bakal menanyangkan Pencuri Hati – siri sooka Originals pertama berformat Program Realiti Selebriti Bachelor bermula 9 Disember ini. Pelakon dan selebriti tersohor, Zul Ariffin bakal menjadi tumpuan di dalam program realiti tersebut, ditemani oleh 13 peserta wanita bertuah yang telah terpilih melalui proses pencarian pada bulan Ogos lalu.

Sentiasa cakna dengan arus trend generasi milenial terkini, sooka telah bekerjasama dengan Astro Productions untuk menghasilkan Pencuri Hati, Program Realiti Selebriti Bachelor yang mengetengahkan keserasian personaliti para peserta program bersama selebriti terpilih, berlandaskan konteks yang bersesuaian dengan sensitiviti budaya tempatan. Sebanyak 10 episod mingguan bakal menemui peminat di aplikasi sooka, mengetengahkan 13 peserta wanita yang bersaing untuk menjadi pemenang utama yang bakal diberikan peluang untuk mengenali Zul Ariffin secara lebih mendalam.

Pencuri Hati juga akan memperkenalkan 2 Resident Advisor, pengacara dan pelakon terkenal, Sherry Alhadad; dan doktor dan influencer terkenal di media sosial, Shazril Shaharuddin, atau Dr. Say – yang memainkan peranan sebagai pengantara di antara para peserta dan Zul Ariffin.

‘’Semenjak dilancarkan pada 2021, sooka telah memperoleh 2.4 juta muat turun aplikasi, dan kami telah melancarkan beberapa siri sooka Originals, antaranya drama Kau vs Aku yang berjaya meraih lebih 200 juta tontontan di laman media sosial Tik Tok. Kali ini, kami amat gembira untuk menjadi aplikasi hiburan tempatan yang pertama dalam memperkenalkan sebuah Program Realiti Selebriti Bachelor di Malaysia. Pengenalan Pencuri Hati juga adalah atas maklum balas positif daripada siri Originals kami yang lain lantas mendorong kami untuk lebih berani mencuba pelbagai format baru. Ini juga berdasarkan fenomena rancangan realiti mencari cinta yang merupakan satu trend yang diminati oleh generasi milenial pada masa kini,’’ kata Emarina Mohd Kamal, Ketua Rancangan di sooka.

Nama yang tidak asing lagi dalam industri perfileman negara, Zul Ariffin merupakan antara pelakon lelaki yang paling diminati di Malaysia. Beliau baru-baru ini membintangi filem Juang yang menceritakan kisah-kisah barisan hadapan negara dalam menghadapi cabaran COVID-19; dan juga filem Talbis Iblis yang telah berjaya mengutip RM1juta dalam tempoh empat hari sahaja. Personaliti Zul yang menarik dan santai serta sangat perahsia merupakan antara faktor utama pemilihan pelakon tersebut untuk diketengahkan sebagai selebriti tumpuan di dalam Pencuri Hati.

‘’Pemilihan Zul Ariffin merupakan keputusan yang mengambil kira merit dan kelayakan beliau sebagai pelakon profesional. Walaupun kehidupan beliau tidak pernah lari daripada kontroversi, kami mengiktiraf akauntabiliti dan kematangan Zul dalam menangani isu di mana dia menunjukkan ciri-ciri profesional sebenar. Oleh itu kami percaya keputusan untuk memilih Zul sebagai selebriti pertama Program Realiti Selebriti Bachelor Pencuri Hati adalah tepat, ” tambah Emarina.

“Saya amat tertarik untuk menyertai program Pencuri Hati ini kerana saya melihatnya sebagai cabaran dan pengalaman baharu dalam karier saya. Konsep program Pencuri Hati ini juga sangat menarik kerana ia memberi ruang untuk para peserta juga dapat lebih mengenali diri saya dengan lebih mendalam, sebagai diri saya sendiri dan bukan sebagai seorang pelakon. Selain itu, terdapat pelbagai segmen dalam program ini seperti kecergasan, memasak, gaya dan hobi, dan ianya merupakan faktor-faktor yang boleh membantu untuk mengenali personaliti dan intelektual seseorang dengan lebih mendalam,” kata Zul.

Pencuri Hati menonjolkan 13 wanita berpesonaliti menarik yang bakal mempertaruhkan hati untuk memenangi peluang mengenali selebriti tampan Zul Ariffin selama 24 jam (during daylight). Setiap episod bakal menguji peserta secara individu dan berkumpulan dalam pelbagai cabaran seperti masakan, fotografi dan sukan lasak. Peserta yang memenangi cabaran mingguan mungkin berpeluang menerima ‘Purple Note’ atau nota istimewa serta menikmati peluang meluangkan masa bersama Zul Ariffin, tetapi peserta dengan markah terendah bakal menghadapi penyingkiran. Pemilihan dilakukan oleh Zul Ariffin sendiri, beserta bantuan daripada Sherry Alhadad dan Dr Say Shazril selaku penasihat atau Resident Advisors dan pembimbing peserta.

Kesemua sepuluh episod program realiti ini akan ditayangkan eksklusif di sooka bermula 9 Disember 2022 sehingga 10 Februari 2023. Penonton boleh menonton dengan melanggan pelan sooka VIP Entertainment pada harga RM15.90/bulan, atau pelan sooka VIP TV pada harga RM62.90 sebulan* untuk pengalaman menonton di skrin TV.

Untuk maklumat lebih lanjut tentang Rancangan Realiti Selebriti Bachelor ini, anda boleh kunjungi laman sosial sooka, sooka Malaysia (Facebook), @sookamalaysia(Instagram), atau kunjungi laman web sooka di https://sooka.my/en/.

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Ribena Timeless Goodness, Timeless Bonds | #RibenaBondingPledge

Thursday, October 20, 2022

In conjunction with the recently launched Timeless Goodness, Timeless Bonds campaign, Ribena today introduces the #RibenaBondingPledge movement which encourages Malaysians to spend more treasured bonding moments with friends and family.

Life is filled with many unforgettable bonding moments, like the special closeness a daughter shares with her mum, or inside jokes shared with best friends – precious moments that give you a sense of comfort, much like the familiar, delicious taste of Ribena. Unfortunately, amidst the daily hustle and bustle of life, those special moments can sometimes be neglected.

It is for this reason that through this campaign, Ribena looks to remind Malaysians to actively cherish these special moments despite how busy life can get. With Ribena’s refreshing taste and natural goodness, it is the perfect catalyst for such a movement.

The campaign aims to generate a movement of embracing relationships and special moments with loved ones, with the #RibenaBondingPledge contest looking to reward Malaysians with attractive GrabPay credits and exclusive movie tickets to one of the most anticipated experiences around – GSC Aurum.

Lam Hui Min, Head of Marketing, Beverage at Suntory Beverage and Food Malaysia Sdn Bhd shared that Ribena hopes to encourage more people to actively create special, timeless moments with each other. “Be it, close friends, or family members, precious time spent together creating meaningful bonding moments can sometimes be sidelined in our current day lifestyles. As a brand that champions togetherness, Ribena emphasizes the importance of enhancing relationships through these carefully crafted engagements. We want to provide this campaign as an opportunity to help fellow Malaysians reclaim and refresh these connections with one another.”

The #RibenaBondingPledge begins on 6 October 2022 and will run until 5 November 2022, with 12 winners to be chosen each week until the end of the campaign.

To participate, all you need to do is head to Ribena’s official Instagram. Next, refer to the steps below:

1. Share the pinned contest announcement post to your Instagram Story

2. Include a caption on how you pledge to create timeless moments with your loved ones

3. Tag 3 friends and @ribenamy

4. BONUS: include a photo of your best bonding moment to be in the running for the main prize!

At the end of each week, 3 winners will walk away with the main prize: two (2) tickets each to the much-coveted GSC Aurum Theatre (The Gardens Mall).

Meanwhile, 9 lucky runners-up will each take home RM100 in GrabPay credits. It’s so simple, even your favorite influencers Naddy Sushi and Zahirah Macwilson will be joining in the fun with their own pledge!

But that’s not all! The first 2,000 participants to share their pledges with the relevant tags and hashtags will also receive RM30 worth of Ribena products for FREE.

The Timeless Goodness, Timeless Bonds campaign comes on the heels of Ribena’s special Bonding Moments exhibit, which is a collection of heart-warming photos and stories of unique bonding moments shared by everyday Malaysians.

Furthermore, Ribena will also be hosting a live pledge wall, where Malaysians are welcome to stop by and participate with their pledges live.

Simply bring along your loved ones and pledges to be displayed, participants are also encouraged to snap a photo with the pledge wall and post it up on the social channels using the hashtag #RibenaBondingPledge. The exhibit is available for all members of the public to view at GSC at the Starling from now until 12 October 2022.

With its delicious, refreshing taste, and ample vitamin C to meet your daily 100% requirements, Ribena is best consumed in a cold, icy glass – and it tastes even better when shared during precious, timeless bonding moments with your loved ones.

Whether you’re sharing the 1L cordial in an icy jug with your family, or grabbing a quick Ribena cheerpack or PET bottle on the go with your best friend, Ribena comes in different formats to quench your thirst and cater to your every need in one go.

For more information about the Ribena Pledge movement and entry steps, log on to the official Ribena Facebook and Instagram platforms at @RibenaMalaysia.

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Red Box Plus Pavilion Kuala Lumpur | Most Innovative And Advanced Family Karaoke Suite At Pavilion Elite

Friday, July 8, 2022

YBhg. Dato’ Dr. Ammar Abd. Ghapar, Senior Director of the Malaysia Tourism Promotion Board (Tourism Malaysia) officiated the Grand Opening of Red Box Plus Pavilion Kuala Lumpur – its most exclusive and technologically advanced karaoke establishment to date.

Being advocates of the local music industry, the grand event saw the support of top music labels and local influencers who were present to celebrate Red Box’s milestone.

Mouse mommy and medias are invited to the grand opening of Red Box Plus Pavilion Kuala Lumpur.

Nice ambient and Karaoke environment that suitable for family and friends leisure entertainment.

Housing a total of 32 karaoke rooms, Red Box Plus Pavilion Kuala Lumpur boasts top-of-the-line, AI-powered Karaoke systems, a multitude of mouthwatering local and international food varieties, astounding sound systems, eye-catching design concepts, and a myriad of tracks to choose from across multiple languages.

Despite any ethnicity or age group, visitors are always able to find the songs they love - be it local or international.

YBhg. Dato’ Dr. Ammar Abd. Ghapar said, “Shopping, F&B, and entertainment have always been among the top expenditure components for both domestic and international tourists in Malaysia; thus, having positioned themselves in the heart of KL, I am certain that Red Box Pavilion Kuala Lumpur will be a significant contributor to the tourism industry.“

Red Box Plus Pavilion Kuala Lumpur first began its operations about a year ago, to offer a safe and comfortable platform for the rakyat to escape to and find relief during the pandemic.

It was a trying time for Malaysia and Red Box was fixated on serving the public with an outstanding attraction, all the while ensuring the consumer’s safety by frequently sanitizing their premises and following the SOPs set by the government.

Mr. Karl Khoo, CEO of Red Box Karaoke Group, commented saying, “Red Box Plus Pavilion Kuala Lumpur was opened to the public in March 2021, at a time when Malaysia was in a critical stage due to Covid-19. Yes, we did the impossible, and we persevered through the hard times - all to provide a comfortable and safe space for the rakyat to take their mind off the stress in their daily lives.”

Since Red Box Karaoke was first established in 2000, they have always supported the local music industry by making sure that local songs are always featured in their outlets.

As such, a number of celebrities and KOLs were present to show their support for the grand event, Including Bunga, Jeryl Lee, Zynakal, Crystal Ong, Azzam Sham and Ribbon Ooi, among others.