Mouse Mommy Treats: grocery

As we edge closer to 12.12, let’s take a look at 10 interesting facts you might not know about one of the most popular coffee brands as well as restaurant chains in the country. Trust us, you wouldn’t want to miss out on no. 6!

1. Ipoh mali!

OLDTOWN White Coffee is a proudly Malaysian brand established in the year 1999 in Ipoh, Perak. The brand manufactures instant beverage mixes and products in addition to operating over 200 cafes throughout Malaysia and the region. OLDTOWN White Coffee continuously strives to provide quality white coffee to Malaysian households and the food service industry.

2. Dutch connection

In early 2018, the OLDTOWN White Coffee brand was wholly acquired by JDE Peet’s, the world’s largest pure-play coffee and tea group, serving approximately 130 billion cups of coffee and tea in 2019 in more than 100 countries around the world. Iconic household names under JDE Peet’s include Peet's, Jacobs, L’OR, Senseo, Tassimo and TiOra, Douwe Egberts, Stumptown, Super, Pilão, Moccona, Mighty Leaf and Pickwick as well as Maison du Café in France, Marcilla in Spain, Harris in Australia and Bravo in Greece.

3. Available in more than 17 countries worldwide

The good times shared through OLDTOWN White Coffee 3-in-1 products are not only enjoyed by Malaysians. OLDTOWN White Coffee products are exported to more than 17 markets worldwide including Singapore, Indonesia, Philippines, Thailand, Brunei, Myanmar, Cambodia, China, Hong Kong, Macau, Taiwan, Australia, New Zealand, United Kingdom, Netherlands, USA, Canada and South Korea.

4. From sachets to RTD Can Drinks

The deliciousness of OLDTOWN White Coffee can be enjoyed even while you’re out and about on a busy day thanks to the RTD Can Drink with three unique flavours, each with their own distinctive taste. Indulge in the rich and aromatic Classic, the bold and nutty Hazelnut or the thrilling double flavour of Salted Caramel all in a can. They’re convenient and tasty so you can enjoy The Perfect Sip, Crafted on the go!

5. You can get OLDTOWN White Coffee delivered right to your doorstep

Craving for some of OLDTOWN White Coffee’s goodness but don’t feel like heading out? Fret not as you can simply order online from the brand’s extensive list of instant coffee and milk tea series via the OLDTOWN White Coffee Flagship Store on Shopee. Just a few clicks and great coffee is on your way.

6. The 12.12 Year End Sale is here!

In conjunction with Shopee’s 12.12 Birthday Sale which takes place from now till 12 December, OLDTOWN White Coffee will be running its own Year End Sale with eye-catching deals not to be missed. Look out for the OLDTOWN Nan Yang Roasted White Coffee O that’s going for 32% off, and OLDTOWN White Coffee 3 in 1 Classic and OLDTOWN White Coffee 3 in 1 Hazelnut with 23% off, among other promos on OLDTOWN White Coffee’s Shopee store. Be sure to keep your reminders on as these special deals will only be available on 6 December. Psst, a quick tip - for smoother checkouts throughout the sale, top up and use your ShopeePay accounts. You can thank us later.

7. OLDTOWN White Coffee’s Dark Roast variant can only be found online

The deliciously dark and creamy OLDTOWN White Coffee Dark Roast is an online exclusive product which can be purchased on the brand’s Shopee store. Available in Original and Hazelnut variants, it is made from dark coffee beans roasted at high temperature; it is less acidic and sweet with a smoky bittersweet note at the first sip. Sumptuous indeed.

8. The Ultimate ASMR White Coffee Experience

Did you know that there is an Ultimate ASMR White Coffee Experience video by OLDTOWN White Coffee on YouTube? Well, now you do! Take your coffee experience up a notch by watching this satisfying video -https://www.youtube.com/watch?v=zpeRPVUhiKk.

9. More than just coffee

Has it ever crossed your mind that OLDTOWN White Coffee products can be used in preparing meals? Try this recipe for a start, as a special coffee-infused dish.

Fried chicken - Preparation: Combine 1 tbsp of OLDTOWN Black Series Enrich together with 1 tbsp of paprika, garlic powder, ground cumin, salt, brown sugar and cayenne (optional) in a large bowl. Then mix and marinate the chicken for at least 2 hours in the refrigerator before proceeding to bake or grill! (Tip: You can also store the marinating sauce in a well-sealed container and use it the next time.)

10. OLDTOWN uses premium ingredients and a special roasting process to make the best white coffee

OLDTOWN White Coffee is made with 3 types of premium beans and brewed with the same roasting process as when it was first created. The brand keeps true to a system that follows diligent R&D through many years of experience, delivering the best white coffee every time.

Enjoy your perfect cup of white coffee with OLDTOWN White Coffee on Shopee this 12.12 Birthday Sale by visiting https://shopee.com.my/oldtownwhitecoffee.os.

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Shopee, Malaysia’s number 1 e-commerce platform, concludes its most successful 9.9 Super Shopping Day. Powered by Shopee’s robust ecosystem, 9.9 Super Shopping Day delivered super entertainment and shopping deals for users and supercharged economic recovery for sellers and brand partners, with over 12 million items sold in the first hour on 9 September.

Ian Ho, Regional Managing Director of Shopee said, “We are heartened by the strong support that consumers, sellers, and brands have shown towards 9.9 Super Shopping Day. We had a simple and clear goal for our signature annual shopping event this year - that was to help our communities emerge stronger from the effects of a global pandemic. This includes supercharging recovery for our sellers and brand partners while creating a super shopping experience for our users. We are delighted by another year of record-breaking performance, which reflects our commitment to grow together with the people and businesses we serve.”

Shopee delivers on its three commitments for 9.9 Super Shopping Day across the region

9.9 Super Shopping Day acted as a springboard for economic recovery as sellers and brand partners in the region maximised their visibility and sales on Shopee. Participating brands and sellers enjoyed strong sales growth, with 700,000 items sold in a single minute at the peak of 9 September.

Shopee’s strong ecosystem ensured buying and selling remained seamless even as shopping activity peaked during 9.9 Super Shopping Day. Sellers and brand partners leveraged Shopee’s integrated logistics network to fulfil their orders, while users enjoyed seamless transactions with a wide array of payment options on Shopee, including its mobile wallet ShopeePay.

Shopee also offered a super collection of entertainment throughout 9.9 Super Shopping Day. Users enjoyed all-day fun and earned special rewards with Shopee’s supersized range of in-app games, with 250 million water requests on the crowd favourite game, Shopee Farm.

Users actively tuned in to Shopee Live to connect with celebrities, sellers, and brands during the 9.9 Super Shopping Day period. The number of hours spent watching Shopee Live streams increased by 3 times compared to an average day, highlighted by countdown and marathon streams on 9 September that celebrated 9.9 Super Shopping Day with users across the region. Shopee Live also gave users new ways to discover and shop the latest trends, with 2.5 times more items purchased during live streams in this period compared to an average day.

Highlights of 9.9 Super Shopping Day in Malaysia

9.9 Super Shopping Day was also a major success in Malaysia. Home & Living was one of the most popular product categories on 9 September as Malaysians turned to Shopee to spruce up their household.

Malaysians from all walks of life made the most of 9.9 Super Shopping Day to meet their shopping needs, in line with the increasing importance of online shopping in the new normal. In particular, men were actively shopping for smartphones while laundry detergents were a hot favourite among women. Various baby-related products including diapers, wet wipes and children face masks were a hit among users aged 18 to 34. As for users aged 35 to 50, they mostly shopped for household products such as home storage solutions like shelves, racks, and organiser boxes as well as cleaning supplies like detergents, dishwashing liquid and sponges. Meanwhile, users of all ages regardless of gender and race were seen to be purchasing MILO, proving to be Malaysian’s all-time favourite chocolate malt drink.

Mobile and electronic brands, retailers and sellers on Shopee Malaysia all recorded strong performance on 9 September. A testament to the robust demand, the newly-launched POCO X3 NFC (6GB + 128GB) saw a sell-out of 1,000 units within the first 2 minutes of the sale, at 12.02am.

Ho closed: “9.9 Super Shopping Day kickstarts the year-end shopping season and this year, it also marks the start of our efforts to pave the future of e-commerce amid the new normal. We promise to work even harder with the end goal of providing consumers with a delightful experience on Shopee, even as we propel sellers and brand partners to new heights in the coming months.”

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