AirAsia and Sony was revealed at a star-studded media
event and announced to be 29 year old Aisha Nazar from Kuala Lumpur, after a
10-week global search of the joint ambassador. Her visual stories stood out
amongst over 700 submissions from around the world and won the hearts of the
professional judges, clinching her the one-year joint ambassadorship prize with
the two leading travel and technology brands.
AirAsia X Group Head of Commercial Barry Klipp said,
“It is almost 11 years now since we started flying long haul, low cost,
enabling consumers to travel further, for less. It is heartwarming to see so
many visually compelling travel stories from our guests shared through this
inaugural joint ambassador search with Sony. These inspiring stories are a great
example of what drives us at AirAsia to continue to expand our long-haul
network and make more destinations accessible to all as we continue to live up
to our promise of now everyone can fly extra long. I take the
opportunity to thank Sony for their support and enthusiasm in this partnership
and I congratulate all of our winners including our appointed joint ambassador,
who now has the opportunity of a lifetime ahead of her.”
#ThroughTheLens we can tell and share the story behind the
scenes. Mouse mommy loves photography so much. Photography able to capture
moments, express emotions and feeling too! A great photography composition,
angulation and technique able to bring live to the photo.
Mouse mommy has go through all the photography works by
the contestant and spotted some great work. Keep it up for all photography
lovers and snap more meaningful and positive energy photos!
Sony Malaysia Managing Director Satoru Arai
said, "We can see that the passion for photography and travel has advanced
tremendously, as it is now possible for everyone to produce high quality photos
with amazing aesthetics to tell inspiring travel stories with the latest visual
technology, much like all the submissions we have received from this joint
ambassador search. Our hope is to keep this passion for photography alive so
that more people can share the beauty of this world through their camera lens
when they travel.”
To further inspire travelling, AirAsia will be running a
special two-week promotion to ALL destinations with fares on sale discounted by
up to 70%. Guests can book online at airasia.com from now until 28 October for
immediate travel or until 30 June 2019.
The newly appointed joint ambassador for AirAsia and Sony,
Aisha Nazar, will soon travel to Tokyo on AirAsia’s award winning Premium
Flatbed for an exclusive tour at Sony’s technology lab to experience their
future technologies and inventions which are yet to be publicly released.
Besides this money-can’t-buy experience, she will also undergo a full year
apprenticeship with Sony and take home the latest full frame mirrorless camera Sony
Alpha A7 III K as well as Sony h.ear on 2 wireless headphone, both
valued at over RM10,000.
As an extension to #ThroughTheLens campaign, this joint
ambassador search with Sony has received more than 700 photo submissions from
all over the world featuring AirAsia destinations which can be viewed at
throughthelens.airasia.com. Nine other shortlisted finalists will also receive
special prizes which include AirAsia X flights and a Sony RX100V camera valued
at RM4,299 each.
Renowned Malaysian artistes Elfira Loy, Alvin Chong,
Izara Aishah, Zahirah MacWilson and Che Puan Juliana Evans were also
announced as the faces of AirAsia’s #ThroughTheLens campaign inspiring travel
videos which will see them flying to popular AirAsia destinations such as
Xi’an, Tokyo, Amritsar, Taipei and Seoul. Fans can look out for these videos on
airasia.com/throughthelens from today onwards.
Interested to know AirAsia's latest promotions and
activities,
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