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Ramadan 2021 | Malaysians Shift Shopee Online to Obtain their Ramadan Necessities


With the lockdowns changing the way we shop in recent years, Shopee’s Ramadan month data between 2019 and 2021 shows that Malaysians have become more intuitive when it comes to online shopping.


With the advancement of technology and how Ramadan shopping is turning to be more digital, Shopee has experienced a spike in searches for items across all segments on the platform throughout the Ramadan period in the last three years.

 


The keyword Baju Kurung was searched close to 3.3 million times throughout the Ramadan season in 2021. This was a 433 percent increase from the same period in 2020. In 2020 Ramadan month, the keyword increased in popularity by 265 percent compared to the same period the previous year.

 

In the health and beauty segment, the keyword foundation was searched more than 90,000 times on Shopee, a significant increase compared to 2019 where it was searched about 28,000 times. In 2021, the keyword search increased to more than 197,000 times. This shows that many who observe Ramadan continue to purchase products that help them look their best, come family photo sessions during Raya.   

 

Meanwhile, the search for Kuih Raya increased to 253,603 times during Ramadan last year from 58,331 times in 2020 as Kuih Raya is one of the must-haves in the household of Malaysians who celebrate the occasion and hand out as gifts to their family and friends.

 

Consumers were also looking for automotive items such as helmets, engine oil, wipers, oil filter and car wax online. For instance, the keyword wiper was searched 8,365 times in Ramadan 2020 as hardware and spare part shops were allowed to only operate for limited hours during the Movement Control Order (MCO) period. Last Ramadan, it was searched more than 27,000 times.

 


Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said that the lockdowns had trained Malaysians to be accustomed to e-commerce and that Shopee has now become the go-to platform to get their Ramadan essentials which were previously purchased offline.

 

“Take for instance there was a surge in sales for ketupat palas, BB Cream and concealers during Ramadan 2021. These are popular items which users used to purchase them offline. However, last year, these became the most sold items online within their product categories.”

 

On the top-3 selling products from every category for the past three years, Shopee has released the following:

 

Categories

Top 3 most sold items during Ramadan 2021

Top 3 most sold items during Ramadan 2020

Top 3 most sold items during Ramadan 2019

Grocery and Pets

Laundry detergent

Laundry detergent

Sampul Raya (Raya packets in English

Sampul Raya (Raya packets in English)

Keropok/Kerepek

Cheese powder

Ketupat Palas

Sampul Raya (Raya packets in English)

Raya cake gift set

Home & Living

Container

Storage box

Storage box

Pillow

Container

Reusable straw

Cloth

Mosquito coil

Baking tools

Home Appliances

Food processor

Food processor

Portable juicer

Air fryer

Portable juicer

Food processor

Portable juicer

Rice Cooker

Rice cooker

Health & Beauty

Facial Mask

Facial Mask

Facial Mask

BB Cream and liquid foundation

Shampoo

Shampoo

Concealer

Eyebrow products

Eyebrow products

Muslim Fashion

Baju Kurung

Hijab

Baju Melayu

Kain Pelikat

Baju Melayu

Telekung

Baju Melayu

Women’s Blouse

Hijab

Muslim Accessories

Brooch

Sejadah

Tasbih

Sejadah

Tasbih

Brooch

Hijab Tag

Brooch

Sejadah

Automotive

Tire Valve

Sports Rim

Tire Touch Up Paint Marker Pen

Tire Touch Up Paint Marker Pen

Tire Touch Up Paint Marker Pen

Wheel Hub Centre Cover

Wheel Nut

Sports Rim Wheel Cap

Wheel Nut

 

With Ramadan just around the corner, Malaysians can look forward to shopping for their Ramadan needs during the Ramadan With Shopee campaign from 4 to 18 April 2022. Shopee users can expect to enjoy free shipping with a minimum spend of RM5, RM10 Ramadan deals and stand a chance to win a Vespa Sprint S 150 with Weekly Motorcycle Giveaway throughout the campaign period.

 


While preparing to welcome the Ramadan month with Shopee, users will also be greeted by Dato’ Sri Siti Nurhaliza, Malaysia's Queen of Pop as the e-commerce platform’s local ambassador during the Ramadan With Shopee campaign. Adding more cheer to the festive season, Dato’ Sri Siti Nurhaliza’s beauty brand, SimplySiti will be surprising users with the launch of a new cosmetic range on its Shopee Mall official store. Get the necessities to glam up with SimplySiti for the upcoming Raya holiday season at https://shopee.com.my/simplysiti.

 


You can also get your Ramadan needs from brands on Shopee Mall such as: Akemi, Celovis, Dessini, Dr. Cardin, Enfagrow, Gaabor, Garnier, Grafen, Honor, Infinix, Kiehl’s, Kitchenz, Levi’s, Logitech, Maserati, McDonald’s, Mydin, MY Mentholatum, OPPO, Perfect Diary, PinkFlash, Polo Hill, Skechers, Tefal and Vinda or search for whatever you need at https://shopee.com.my/m/ramadan-sale.      

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Thanks To Kind-hearted Malaysians and Guardian Malaysia Donate Hand Sanitisers To 22 Charity Homes To Help The Needy Community Stay Safe, Stay Health


Malaysians are truly caring and kind-hearted people.  Thank YOU! Despite the  personal constraints of the Movement Control Orders  and the challenges of the COVID-19 pandemic,  thousands responded to Guardian Malaysia’s campaign to help the needy stay safe by donating hand sanitisers to charity homes.



A total of 9,500 bottles which included 4,477 bottles of hand sanitisers donated by its’ customers in a Guardian campaign were distributed to 22 identified charity homes and organisations.  Guardian had earlier organised a campaign where Guardian customers who spend RM40 and above received a complimentary bottle of hand sanitiser, which, they can donate to the charity home or organisation in the various states, selected by Guardian.  Moreover, some customers even purchased more hand sanitisers to donate to the homes.



Anna Ng, Brand Marketing Director, Health And Beauty, South East Asia said: “The generosity of our customers towards their fellow Malaysians came through  clearly in this campaign.  It was only for one week  but  the response was  really enthusiastic.  Such kind-hearted support for those in need is really heart-warming, especially during these challenging times where a third wave of the pandemic has increased the need for greater safety.”


“It goes without saying that we  need to be EXTRA diligent and disciplined to observe all SOPs including making sure our personal hygiene is good. To do this, it is absolutely essential to  keep our hands clean at all times,  ” Anna added.


Apart from our loyal customers, none are more vulnerable than the less-privileged, such as the elderly and children in welfare homes.  This  campaign is one way of helping to make sure both our customers and the less-privileged have effective hand sanitisers to clean their hands and maintain hygiene.”



The charity homes and organisations, from all over Malaysia, that have benefitted from this campaign are;

  

1.    Bukit Harapan, Kota Kinabalu, Sabah.

2.    Calvary Victory Centre – Skudai, Johor

3.    Green Pasture Senior Life, KL

4.    Hope Place, Kuching, Sarawak

5.    House of Joy, KL

6.    Lighthouse Children Welfare Home Association, KL

7.    My Father’s Home, KL

8.    Persatuan Kebajikan Vinashini, Seremban, Negeri Sembilan.

9.    Pertubuhan Kebajikan Anak Yatim Perlis, Arau, Perlis.

10. Pusat Jagaan Anak Anak Yatim dan Miskin Nurul Iman, Ipoh, Perak.

11. Pusat Jagaan Kanak-kanak WP, Kepong KL.

12. Pusat Jagaan Orang Tua dan OKU D’Zenith Homes - Sungai Petani Kedah.

13. Pusat Jagaan Rumah Kebajikan Anak-anak Yatim Al-Hijrah, Kemaman, Terengganu.

14. Rumah Anak Yatim Ar-Raudhoh, Tawau, Sabah

15. Rumah Anak Yatim Miskin (PAYASUM), Sungai Udang, Melaka.

16. Rumah Kebajikan Anak Yatim dan Dhuafa (Lilbanat) Siti Aminah, Tumpat, Kelantan.

17. Rumah Puteri Anak Yatim & Fakir Miskin Baitul Husna, Kuantan Pahang.

18. Rumah Warga Tua, Tawau, Sabah

19. SHELTER Home for Children, Petaling Jaya, Selangor.

20. Silver Jubilee Home For The Aged, Pulau Pinang.

21. The Salvation Army Children's Home, Kuching, Sarawak.

22. Trinity Community Children Home Society, KL


Check out more about Guardian Malaysia ,

Website : https://guardian.com.my/

Facebook : https://www.facebook.com/Guardianmy

Instagram : https://www.instagram.com/guardianmy/


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LET’S CELEBRATE A DELICIOUS AND HEALTHY CHRISTMAS AND NEW YEAR WITH U.S POTATO FESTIVE DISHES !


Christmas season now! Everyone is looking forward to welcoming some seasonal cheers. This has been a challenging year with the Covid-19 pandemic; hence most of us are not planning to attend any major Christmas parties.  Many of us will appreciate the opportunity to just be able to sit down and enjoy healthy and nutritious meals with family and friends during the festive holidays.

 

While going through the dishes you plan to prepare for Christmas, here are a few wonderful U.S. potato-inspired festive dishes!   U.S. Potatoes are not only nutritious and healthy, but also versatile.  You can concoct a wide repertoire of recipes for the holidays ranging from soup, appetisers, hot dishes to even desserts!  

 

According to dietitian Indra Balaratnam, Christmas time could be a stressful and over- eating experience.  “Yes, meals should look appealing but never ignore the healthy attributes aspects of your festive dishes.



Dishes can be both delicious and nutritious. A good way to add beneficial nutrients to your holiday meal is to include U.S. potatoes. 

 

U.S. Potatoes are an excellent source of vitamin C (30% of the DV), which plays a key role in supporting the body’s immune system.  It’s always good to have natural Vitamin C even during the festive season – and all year.  

 

U.S. Potato gives you 15% of your daily potassium serving, and that’s more than what a medium banana provides.  Potassium is a mineral that is an electrolyte for muscles to function well. It gets lost when you sweat, so it needs to be replenished to keep your performance optimal.

 


A medium U.S. Potato with the skin on also provides 2 grams of fiber. Fiber has many benefits, one of which helps you to feel comfortably full for longer. “This can help you to avoid over-eating and unnecessary weight gain during the festive holidays when one tends to over-eat or if your job is keeping you sedentary. 

 

One medium U.S. Potato gives you 110 calories of easy-to-digest calories, making it a good choice food to provide you that extra to fuel the demands of your active routines during Christmas. It has zero fat, so it won’t weigh you down and great for a “less fat” Christmas feasting!

 

If you are planning to have a more active 2021, be sure to you will be pleased to know that U.S. potatoes provide the complex carbohydrates, potassium, fiber and vitamin C you need to perform at your best.

 

Indra shares two healthy and nutritious recipes for the Christmas holidays and welcomes all to try for this coming festive celebrations. 

 

What is your favourite U.S. Potato dish for Christmas?

 



Video 1 : U.S. Russet Potatoes Mushroom Cheese Casserole

https://uspotatogoodness.com.my/recipes/christmas-special-u-s-russet-potatoes-mushroom-cheese-casserole-by-indra-balaratnam/

 

U.S. RUSSET POTATOES MUSHROOM CHEESE CASSEROLE 


Nutrition packed U.S. Russet Potatoes make this luscious dish a stand-out on your festive table this year for the whole family!  

 

Serves: 6

Ingredients:

2 medium size Russet U.S. Potatoes (approximately 450 grams) -- thinly sliced

200 grams white button mushrooms

100 grams yellow onion -- thinly sliced

1 tablespoon (15 grams) butter 

2 cloves garlic – finely minced 

1 tablespoon wheat flour 

1 cup (250 ml) cups nonfat (skim) milk 

120g low-fat cheese (6 slices low fat cheese slices) 

½ teaspoon salt 

½ teaspoon black pepper 

½ teaspoon cayenne pepper (optional)

English parsley -- chopped (to garnish)

 

Method:

·       Heat oven to 180 degrees Celsius. 

·       Line the thinly sliced U.S. potatoes into a lightly buttered baking dish

·       Melt butter in a small pot over low-medium heat;

·       Add in onion and mushroom cook stirring occasionally until tender (about 5 minutes). 

·       Stir in flour, then slowly add in the skim milk and stir till well combined. Bring to a slight simmer.

·       Stir in 120 grams low fat cheese, salt, black pepper & cayenne pepper 

·       Pour mixture into prepared baking dish then spread out to coat the thinly sliced potatoes.

·        Bake in the oven uncovered for 45 minutes. 

·       After 45 minutes cooking time, cover with foil and continue to bake another 10 minutes more. 

·       Garnish with finely chopped English parsley

 

Nutrition Analysis (per serving for 1 pax)

Calories:  160

Protein: 8g

Total fat: 5g

Saturated fat: 3g

Carbohydrates: 22g

Fibre: 2g

Cholesterol: 17mg

Sodium: 372mg

 

Vitamin A: 404 IU

Vitamin C: 7mg

Calcium: 177 mg

Potassium: 591mg

Iron: 1mg

Vitamin B6: 0mg 




Video 2 : Honey Mustard Glazed Hasselback U.S. Potatoes

https://uspotatogoodness.com.my/recipes/christmas-special-honey-mustard-glazed-hasselback-u-s-potatoes-by-indra-balaratnam/


 

HONEY MUSTARD GLAZED HASSELBACK U.S. POTATOES

 

Serves: 6

Ingredients:

1 kg U.S. Potatoes (mix of U.S. Russets, U.S. Red Potatoes or U.S. Blue-Purple Potatoes)

2 teaspoons olive oil

 

To make the Honey Mustard Glaze:

2 Tablespoon melted unsalted butter

4 teaspoons honey

4 teaspoons lemon juice

2 teaspoons mustard

Pinch of salt & crushed black pepper 

 

Method:

·       Preheat oven to 200 degrees Celsius

·       Wash and pat dry the U.S. Potatoes

·       Slice the U.S. Potatoes thinly Hasselback-style & arrange on a baking tray lined with baking paper.

·       Lightly brush the U.S. Potatoes with a little olive oil and bake for 30 minutes

·       Mix all the ingredients for the honey mustard glaze into a small bowl.

·       After 30 minutes, remove the potatoes from the oven and brush with half the honey mustard glaze over the U.S. Potatoes and return to bake 10 more minutes.

·       After 10 minutes, brush with some more of the lemon honey glaze & bake for another 10 minutes till cooked.  

·       Remove from oven and garnish with a dash of salt, black pepper, finely chopped 


   

Nutrition Analysis (per serving for 1 pax)

Calories:  195

Protein: 4g

Total fat: 6g

Saturated fat: 3g

Carbohydrates: 34g

Fibre: 2g

Cholesterol: 10mg

Sodium: 58mg

 

Vitamin A:  122IU

Vitamin C: 11mg

Calcium: 24 mg

Potassium: 705mg

Iron: 1mg

Vitamin B6: 1mg 

 

#uspotatoes #uspotatogoodness #potatogoodness #goodnutrition #healthychristmas #healthyrecipes


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