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Parkson | 1st Green Campaign in Line with Sustainability Goals


Parkson is proud to announce its first-ever Green Campaign, a sustainability initiative aimed at promoting eco-friendly practices at our Fashion, Beauty and Home & Living departments in our stores. 


The campaign will take place at Parkson Pavilion Bukit Jalil’s Skylight Atrium, winner of the Malaysia Book of Records for the Highest Skylight Atrium in a Department Store from 28th September to 31st October 2023.


This Think Green, Act Green Campaign is a unique and innovative approach to educate shoppers about the importance of sustainable practices – to REDUCE, REUSE & RECYCLE.




Parkson has partnered with vendors and partners to create a green awareness campaign that showcases the use of recycled structures and materials.


Participating vendors - including renowned brands such as Akemi, Alain Delon, Anakku, Avanti, Cheetah, Conquest, Cotton Feel, Eminent, Forest, Hario, Hot Focus, Infancie, Kinohimitsu, Kose, Kraftee, La Gourmet, Maglifestyle, Pigeon, Robotime, Sachs, Santa Barbara, Sembonia, Tiger, Varage, Voir and Wacoal - will offer their products using green materials, further emphasizing their commitment to sustainability.



We will be taking a big leap to discontinue all our single-use Parkson plastic bags as part of our Think Green, Act Green effort and customers are strongly encouraged to bring their own reusable shopping bags in joining our effort to help mother nature. We will provide small size or big size paper bags made from biodegradable paper materials at a minimal charge of RM0.50 ; RM0.70 respectively.



As part of the campaign, Parkson encourages shoppers to contribute to the green cause by donating their unused clothes, clothing accessories, paper items such as books and magazines, children's toys and batteries. These donations can be made at the Recycle Box located in-store, in support of the green campaign. 



Parkson Pavilion Bukit Jalil has partnered with CRC (Community Recycle for Charity) for this meaningful initiative. We will also be taking the extra steps to by setting up a Reusable Bag Community Station where shoppers can drop off their spare reusable bags for others to pick up to use to help kick-start the community’s eco-journey.



In addition, Parkson has partnered with City University to showcase 12 exclusive fashion pieces created by students using recycled materials. These unique designs will be displayed at Parkson Pavilion Bukit Jalil’s Skylight Atrium from 28th September to 31st October 2023. The students will also have the opportunity to meet local designer sisters Yen and Shirley from MagLifestyle, who will share their insights and experiences as popular fashion brands in Malaysia.




To further engage shoppers, Parkson will host sustainability goal sharing sessions with vendors on specific dates. 



Kinohimitsu will share their sustainability goals on 30th September at 2pm, followed by Santa Barbara on 7 th Oct at 2pm and La Gourmet at 4pm, and Akemi on 29th October at 2pm.



Shoppers who use their AmBank Visa Credit Card will also be rewarded during the campaign. With a minimum spend of RM200, they will receive a RM20 Parkson Gift Vouchers, available while stocks last.



Additionally, Parkson Pavilion Bukit Jalil offers a complimentary gift for shoppers who spend RM50 storewide from our partners GloveOn; an eco-hydrating sample pack will be available on a first-come, first-served basis and while stocks last. Spritzer will also be participating by giving a free plant when you recycle 2 empty plastic bottles with them. For the little ones, Kraftee is organising several workshops every weekend in October which will be the perfect family outing.



Parkson Card Members can also take advantage of exclusive promotions during the Green Campaign. Be the 10 Top Spenders from 28th September to 31st October at Parkson Pavilion Bukit Jalil, and stand a chance to win vouchers and prizes worth over RM8,000 sponsored by Pavilion Bukit Jalil Mall, Fossil, Carlo Rino, Sacha, Voir, Akemi, Goggles, Ciano Josef Seibel, Gardini, Crocodile, Applemints, Nicole, Zashka, Toms Girl, Conquest, Arrow Classic, Charles Monsieur, Orlando, GMV, Pierre Cardin, Alain Delon, Hush Puppies, Dressing Paula, Pure, Dolly, Eden, Vangie, Erica, South China Sea, FYI, POTS-1, Sembonia, Santa Barbara Polo & Racquet Club, Jeep Kids, Ducati Kids, Nautica Kids, Polo Kids, Anakku, Infancie, Calamus, LEGO, Disney Princess, Tiny Button, La Gourmet, Tiger, Hario and Obermain.



Parkson is committed to promoting sustainability in Fashion, Beauty and Home & Living.


Through its Green Campaign, the company aims to inspire shoppers and industry players to adopt eco-friendly practices and contribute towards a greener future.


For more information about the Green Campaign and its activities, please visit Parkson Pavilion Bukit Jalil or follow Parkson on social media platforms.


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Ayam Brand Cooks Up Taste of Comfort for Children in collaboration with Celebrity Chef Ili Sulaiman

 

Ayam Brand recently hosted 55 children from 11 non-profit organisations including orphanages to equip them with skills on how to prepare nutritious meals, as an extension of its annual Ayam Brand Community Care Campaign and its 130th anniversary celebration this year. The community care event is the brand’s 15th consecutive year of giving back to the society.



The community outreach titled “Taste of Comfort” gave underprivileged children the opportunity to learn all about healthy eating and how they can create dishes filled with nutrition and comforting flavours using Ayam Brand’s quality canned food that have no preservatives, no added MSG, trans fat, and additives.



“This year, Ayam Brand celebrated our 130 years milestone by offering Malaysians healthy meal options with our wide range of products, and we wanted to also ensure that we provided the underprivileged the same access to healthy food. We truly believe that healthy children and individuals are key to building a thriving society and an even stronger nation. Hence, this time we are empowering more kids with the knowledge of healthy eating, and equipping them with the lifelong skill of creating nutritious meals for themselves,” shared A Clouet & Co. (KL) Marketing Manager, Teoh Wei Ling.

 


To bring out the message of healthy eating, Ayam Brand teamed up with food entrepreneur and TV personality, Chef Ili Sulaiman, who led the children in a cooking workshop that taught about the importance of a balanced diet. 



Through simple demonstrations, the children learnt how they can create their own nutritious meals like D-I-Y Comfort Pizza with ingredients such as Ayam Brand’s saba fish and tuna for their supply of omega 3.

 

 

They also learnt to create Tropical Fruit Smoothie Bowls which they can replicate on their own at home using Ayam Brand’s products.

 


“Cooking is a skill that anyone can learn no matter your age. I’m honoured to partner with Ayam Brand and have the opportunity to educate children about healthy meals and inspire them to unlock their creativity when it comes to cooking. I believe this will be a skill that will follow them everyday for the rest of their lives,” shared Ili.

 


The community outreach event saw orphans from Fungates Superflow Foundation, Precious Gem Home, Trinity Children Home, Yayasan Sunbeams Home, Rumah Charis, House of Joy, Rumah Bakti Al-Kausar, Rumah Shalom, Pusat Jagaan Anbe Sivam, Ti – Ratana, and Rumah Kebajikan Anbu Illam learning how to cook easy-to-prepare and delicious meals in a workshop led by Chef Ili. The children were also taught values such as teamwork through interactive games.


 

“Children are the next generation of leaders who will play a crucial role in shaping the future of our country. As a brand that has been journeying with Malaysians from generation to generation for the past century, Ayam Brand aims to continue serving all Malaysians including the underprivileged children to help them reach their full potential, starting with building healthy eating habits,” added Teoh Wei Ling.

 


To further enable each home to create healthy meals for the children, Ayam Brand also donated two months’ worth of Ayam Brand food products to the 11 participating organisations and invited the children to discover more local recipes by downloading the “130-Years of Homely Goodness” e-recipe book from Ayam Brand Website www.ayambrand.com.my as inspiration to get creative in the kitchen with Ayam Brand’s wide range of food products.

 


Mouse mommy is also cooked Tomato soup at home by using Ayam Brand Chopped Tomatoes and Ayam Brand Coconut Milk. Taste good and rich in flavor.


 

To find out more about Ayam Brand’s community efforts, please visit www.ayambrand.com.my/.


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Rasa Kasih Aidilfitri Indoor Ramadhan Bazaar | Jati x Malaysia Grand Bazaar (MGB) Draws Record Crowd Till 24 April 2022 At Bukit Bintang City Centre

  

The Rasa Kasih Aidilfitri, a uniquely curated indoor Ramadhan Bazaar organised by Jati, Malaysia’s leading rice brand in collaboration with Malaysia Grand Bazaar (MGB), and in partnership with ecoBrown’s, AirAsia SANTAN, KHIND, CHJ Motors and Gracshaw drew in record crowds on the first day of its 16 day run from Today till 24 April 2022, becoming a viral sensation on social media.



Shoppers from the Klang Valley, visitors from other states and even tourists took advantage of the retro-themed art and sparkling light installation for their social media content while patronising more than 60 specially selected booths offering delicious food & beverage for buka puasa and for Raya, groceries, arts and crafts, Raya fashion for the entire family, appliances and much more, by trusted and viral local brands. 

 


Social media was flooded with photos and videos of celebrities, influencers and regular Malaysians who choose to do their Ramadhan and Raya shopping at Rasa Kasih Aidilfitri Ramadhan Bazaar for the unique selection of products and services, and for the convenience and comfort of its centrally located indoor-setting that is protected from the sun and rain, air-conditioned, with good security and fully compliant with COVID-19 SOPs.

 


Numerous celebrities were spotted shopping at the Rasa Kasih Aidilfitri Ramadhan Bazaar including Sazzy Falak, Bella Astillah, and Maryam & Ryzal Ibrahim of Durian Kimchi fame.


 

Established since 1993, Jati is renowned as one of the nation's leading rice millers and wholesalers focusing on rice based products including their latest healthier editions which is Jati Signature Pusa Finest Basmathi series, namely Basmathi 1121, Original and Basmathi 1509. 

 


“Jati is taking the lead in Rasa Kasih Aidilfitri to support and promote Malaysian brands and businesses, encouraging domestic spending by shining a spotlight on local businesses while educating and raising awareness on the variety of quality Malaysian goods and services. After a pause in the nation’s economy since the pandemic began, consumers need to be reminded of the richness and quality of proudly Malaysian-made offerings,” says Mr Chua Keng Jin, Group Senior Manager of Serba Wangi Sdn Bhd.

 


“The Rasa Kasih Aidilfitri Ramadhan Bazaar will be on-going at Malaysia Grand Bazaar from today April 9 to April 24 for 16 days, from 10am to 10pm. It is the must visit bazaar of 2022, with so much to offer with a slew of activities, contests, giveaways, games and more while supporting Malaysian brands. Be a true Malaysian, support local brands. Start here!” he adds.

 


“As KL’s 1st permanent artisanal mall, we are pleased to partner Jati, the preeminent rice producer in the country to present this Rasa Kasih Adilfitri Ramadan Bazaar on our premise as we share the same ethos of promoting and supporting homegrown brands and retailers,” commented Michelle Liew, Head of Retail for BBCC Development Sdn Bhd.

 


Every visitor can receive a goodie bag with Jati Signature and ecoBrown’s product as well as vouchers by completing a treasure hunt of the booths in the bazaar. No purchase is required. 




There are also exclusive Raya green packet giveaways that every collector will want to add to their collection. 

 


“Love the setting, the convenience, the comfort and the choice of local fares and offerings. Glad to find so many local viral brands gathered in one place, and to buy them on the spot because Raya is around the corner. Well done Jati for supporting and making space for local entrepreneurs to shine. The setting is amazing. Every corner is Insta-worthy, truly the place to shop this Ramadhan,” explains actor, TV presenter and investor Sazzy Falak.

 


Singer and actress, Bella Astillah was excited with the offerings including cookies and gifts for her family and friends back home. “Found the cutest cookies, perfect accessories for the family’s Raya outfits, and so many lovely items that will make thoughtful gifts for family and friends. It’s so comfortable to shop here, and it is a perfect place to create content for Ramadhan and Raya. Love, love, love it” she says.

 


Maryam and Ryzal Ibrahim, the Korean-Malaysian couple of Durian Kimchi TV fame were busy at the Jati booth selecting different rice varieties for Ramadhan and Raya fusion recipes for their YouTube channel. “The quality and selection of rice from Jati is amazing. It will work well with Korean, Malaysian and fusion recipes. We have so many ideas of what to make. This is the first large-scale Ramadhan bazaar for me, and it is even better than I expected. The setting is so festive and evokes the kampung feel,” Maryam and Ryzal share.


 

Parking is free at MGB, Bukit Bintang City Centre for shoppers. Public transport is also a breeze as MGB is located right off the BBCC-Hang Tuah LRT and monorail stations.

 


There are contest galore with the Tangkap Gambar & Menang contest offering weekly prizes of a Khind Intelligence Cooker worth RM148, and Jati Signature Pusa Finest Basmathi Rice (2kg) worth RM25.50 for simply taking photos at the event and posting them to your socials using the hashtags #JatiMalaysia #JatiRasaKasihAidilfitri #JATIxMGB. Strike your best pose, click, post and you could be one of the lucky winners!

 


The Beli & Menang contest requires purchase from ecoBrown’s, AirAsia SANTAN, Khind, CHJ Motors, Gracshaw, Hernan or selected Food & Beverages booths to be in the running for prizes that include 3X branded motorcycles worth a total of RM13,000 and 10X branded motorcycle helmets worth a total of RM2,200. 

 


Visitors can also expect to be entertained throughout the Bazaar with performances and partake in day-long activities such as workshops and games session, promising fun for every member of all ages in the family.



 


Make a date with the Insta-worthy Rasa Kasih Aidilfitri Ramadhan Bazaar by Jati and MGB from April 9 to April 24, 2022 as it recaptures the spirit of Ramadhan bazaar from the pre-pandemic era, with all the safety, security, hygiene and SOP compliance for the endemic phase.



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