Mouse Mommy Treats: hygiene

KAO Malaysia officially announced the launch of this year’s anticipated “Welcome to My Modern Parenthood” campaign at 1 Utama Shopping Centre.

Initiated in 2016, the first parenting campaign in Malaysia is back to emphasize the importance of family quality time by providing busy parents fun, yet quick and easy solutions to making their daily routine more manageable.

KAO Malaysia doubled its efforts this year by targeting millennial parents aged 25 to 35 years old. “As solution providers, KAO Malaysia is always dedicated in enriching the lives of people. Using our previous campaigns as a reference, we’ve set a new milestone by taking a more digital and innovative approach which suits the current, fast-paced lifestyle of millennial parents” said Fujiwara Masaki, President of KAO Malaysia.

“Technology plays a huge role in their everyday lives and millennials are constantly connected and on-the-go. We’ve decided to take on the challenge by reworking some of our previous initiatives to be made easily accessible at any time within their reach” he added.

Revolving around this year’s theme, “Value Your Time, Value Your Happiness”, KAO Malaysia has revamped the campaign microsite, including a free to download digital version of it’s renowned parenting guidebook, “The Secret to My Modern Parenthood”. Co-created with KAO Japan Lifestyle Research Centre and Positive Parenting, the Official Parenting Educational Arm of the Malaysian Paediatric Association, the guidebook provides easy to follow suggestions and tricks for manageable baby care and hassle-free housework solutions. 39,000 guidebooks have been distributed to NGOs, hospitals to various childcare partners.

The initiative led to the induction of the guidebook into The Malaysia Book of Records for “Most Number of Parenting Guidebook Distribution”, as well as its accolade, “Japan Home Care Expert”. “We are more than proud to receive such a prestigious recognition and we hope to double last year’s numbers especially with the guidebook now accessible online,” said Tan Poh Ling, Marketing Vice President of KAO Malaysia.

Further into KAO Malaysia’s effort in providing timesaving and hassle-free solutions, selected chapters of the guidebook were also converted into five chapters of video content. Topics highlighted by the videos include the importance of open communication and bonding time, the various roles a father can play in creating a happy parenthood, tips & tricks for diaper changing and getting a baby ready for bed, the teamwork of doing laundry together and efficient solutions to housework and baby care.

“The launch of this year’s efforts was derived from understanding the wants and needs of millennial parents. This is our fourth year conducting the campaign and our insights have inspired us to better improve our initiatives. We hope both our products and the “Welcome to My Modern Parenthood” campaign instilled the brand’s essence in providing timesaving solutions to making parenting and family chores a breeze,” said Tan Poh Ling.

Daddies Mommies, do remember to grab a copy of The Secret To My Modern Parenthood as useful parenting guide in daily practice. Let’s have a open communication, share workload, clean smart and be supportive to each and others!

SMILE & SMILE JOURNEY WITH MERRIES

A baby's smile signifies that they are happy and comfortable. 24 hours a day, 365 days a year, MERRIES keeps babies happy with its soft, super absorbent and all-round breathability for comfort all day long.

MERRIES diapers with its new 3 layer air-through system along with its soft-in air cushion is gentle on the skin, reducing skin irritation. Millennial parents will not have to worry about their babies’ discomfort as MERRIES diapers have an ultra soft and fluffy surface. Unwanted leakages can be avoided as MERRIES diapers also helps prevent leakages with its 3D side gathers and back gathers.

With MERRIES diapers, both millennial parents and their babies can live their moments comfortably while creating more smiles and happiness to share along the way.

MAGICLEAN, Japan’s No.1* Home Care Range

MAGICLEAN is the modern way of home cleaning that allows millennial parents who are constantly on-the-go to have their household chores be done in a flash. Whether its cleaning your kitchen surface, dusty appliances, stubborn stains or more, MAGICLEAN is here to ensure you a clean and hygienic home, safe for whole family.

No hassles and say goodbye to flyaway dust! Magiclean wiper mop and sheets provides quick and easy cleaning with just one wipe. Less of a workout; more of a solution especially for millennial parents!

Not only that, MAGICLEAN also provides total home cleaning solution from the kitchen to bathroom. From the walls and floors to the seats and sinks, clean all corners of a dirty bathroom in no time with Magiclean scrub-free cleaning solutions.

Cleaning up after cooking can be done in a flash with MAGICLEAN’s anti-bacterial kitchen cleaning solutions, where greasy stains can be instantly removed in 30 seconds.

Living spaces at home can be extra clean with MAGICLEAN floor cleaner! The “Magnet Tech” formula removes stains 4x more effectively and is quick drying, giving comfort to the feet.

* No.1 by brand in Japan home care market (kitchen cleaner, bath cleaner, toilet cleaner) in terms of Sales Value based on SRI data of INTAGE Inc. , January 2017 to December 2018

ATTACK, Japan’s No.1* Laundry Detergent Brand

Stains and odour are often the two most common problems faced when doing laundry. Washing with normal detergent alone is not enough to kill bacteria and germs. The newly formulated ATTACK Laundry Detergent provides a superb & hygienic cleaning performance with an advanced anti-bacterial formula for sweat and odour prevention all day long – an effective laundry solution for millennial parents.

For busy, on-the-go millennial parents, ATTACK Liquid Detergent & ATTACK Power Detergent variants are also suitable for overnight and indoor drying, making one less worry out of their way.

The ATTACK Laundry Detergent also doubles the job by both cleaning and softening clothes with an easy-to-iron effect. It also has a refreshing fragrance which keeps clothes staying fresh all day long.

No.1 by brand in Japan Laundry Detergent market in terms of Sales Value based on SRI data of INTAGE Inc. (January 2015 to December 2018)

Interested to get to know more about KAO Malaysia “Welcome to My Modern Parenthood” events and activities,

Website : https://www.kao.com/my/my-modern-parenthood/

Facebook : https://www.facebook.com/wtmmp/

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In conjunction of Systema Malaysia Gumbatte Towards 1 Million Gum Health Checks awareness and education campaign 2019, Mouse mommy and MR also support this Systema Gum Health Check campaign to bring education and awareness among the Malaysians!

Do you have gum disease problem? Are you among the 94% of Malaysian adults with gum disease[1]? If you are unsure, visit gumhealthcheck.com for a free online assessment that can help you achieve healthy gum and teeth for life.

The free gum health check website is part of Systema’s Gumbatte Towards 1 Million Gum Health Checks awareness and education campaign 2019, a collaboration with the Malaysian Dental Association.

The campaign aims to help Malaysians achieve better oral health outcomes with the ultimate goal of motivating more people to retain 20 of their natural teeth when they are 60 years and above[2] so that they can enjoy better health expectancy, in line with the Ministry of Health’s goals.

The ambitious Gumbatte campaign plays on the Japanese motivational cry of ‘Ganbatte’ that means ‘you can do it’ as a rallying call to get Malaysians to take charge of their gum health and reach the 1 million gum health checks figure.

The campaign was launched by Dr. Norliza bt Mohamed, Acting Principal Director of Oral Health, in conjunction with National Oral Health Day at the 1 Utama Mall in Bandar Utama.

According to Dr Norliza, oral health is often perceived as being less important than general health but t his neglect must stop due to the seriousness of the issue. She pointed out that poor oral health is often associated with other health problems.

“Research studies show corelations between gum disease and heart disease, diabetes, and most recently Alzheimer’s disease. These are life-threatening diseases and if early detection and treatment of gum disease can lower these corelations we should explore it.”

She said that Systema’s Gumbatte campaign was on the right track with its emphasis on online gum health checks as the majority of Malaysians, even in rural areas get their information online.

“The Gumbatte Towards 1 Million Gum Health Checks campaign can help the Ministry of Health Oral Care Division educate more people on the critical need for better gum care and oral health quickly, and with immediate results.”

Southern Lion Sdn Bhd, Senior General Manager, Ms Carmen Foo highlighted Systema’s social purpose of creating higher awareness of oral health because strong teeth begins with healthy gums. Systema is a core brand of Lion Corporation, Japan and has an oral care heritage of over 120 years gleaned from working with dental professionals, health policy makers, scientists and researchers.

“The Systema Anti-Plaque System combines the Systema Advance Anti-Plaque toothpaste to break down plaque and kill harmful bacteria even within gum pockets, and the Systema 0.02mm tapered bristles toothbrushes to aid in the physical removal of plaque even from hard-to-reach places between teeth, along the gum line and inside gum pockets. Now, we have the solution ready. Therefore, it is time to raise awareness of gum disease as it is the foundation of healthy gums and teeth for life. This is why we introduced the Gumbatte Towards 1 Million Gum Health Checks campaign – to build the self-awareness needed for positive change,” Ms Foo said.

“Malaysians get much of their information from social media. This is why we are working with entertainment and social media power couple Wawa Zainal and Aeril Zafrel to viralise the campaign. We believe that through this strategy, the importance of having gum health checks can reach more people and inspire them to take action for better oral health,” she added.

Actor Aeril Zafrel was shocked by the high rates of gum disease among Malaysians. “Being in the entertainment industry or any customer facing industry, having good personal hygiene including oral hygiene is a must. I hadn’t realised the extent of the gum disease problem among us. I feel compelled to share this information because it can make a difference especially given the link between gum disease and heart disease, diabetes and Alzheimer’s disease. All of us should head to gumhealthcheck.com to assess our gum health.”

Systema also pledged 10,000 trial tubes of Systema Advance Anti-Plaque Toothpaste and 10,000 Systema 0.02mm tapered bristles toothbrushes in support of the nationwide outreach program.

Actress and entrepreneur Wawa Zainal was equally motivated to be an oral health awareness enabler. “Gum disease is a health issue of national importance. If we can get more people to take better care of their gums by using an anti-plaque toothpaste and toothbrush system that can help to improve quality of life it is a move in the right direction for our nation.”

Malaysian Dental Association, President Elect, Dr Leong Kei Joe shared that reducing the incidence of gum disease in Malaysia needs to start with an overhaul in the perception of gum disease. He praised the campaign to address gum disease.

“There is a serious lack of awareness of gum disease and its potential to impact quality of life, and its link to other major diseases. Too many of us accept the signs of gum disease such as bleeding when brushing as normal. Malaysians need to recognise the signs and symptoms of gum disease so that they know when something is wrong and can seek help. Take control of your oral health visit gumhealthcheck.com to assess your gum health status, and if needed visit your dentist for treatment.”

He said that members of the Malaysian Dental Association will be providing free gum health check in support of the campaign, and recommended that everyone visit their dentist at least twice a year.