According to Mr. Kazuo Mabuchi, the Managing Director of Southern Lion Sdn Bhd, the company decided to bring in Kirei Kirei to Malaysia at a time when parents are most concerned with their children’s hygiene habits. Citing a recent study of handwashing behaviour among Malaysian pre-schoolers in the Klang Valley, which indicated parents as having the greatest influence in teaching their children handwashing,1he said: “Kirei Kirei is very useful for parents due to its foamy nature and is proven to encourage kids to embrace handwashing. The product’s unique anti-bacterial formulation with 100% cleansing ingredients derived from plants provide 99.9% anti-bacterial protection to effectively remove germs, and is dermatologically tested to be gentle and safe for children and suitable to be used for the whole family”.
1) cost effectiveness – lesser amount of soap is required to achieve effective cleanliness in each wash;
2) lesser water consumption -- users need less water to lather and rinse off; and
3) no more messy wash as foam sticks to the hands and don’t drip off like liquid hand wash!
Kirei Kirei is best used with its bottle which comes with a unique pump, specially designed to generate very fine and creamy foam that easily lifts dirt off hands. Mr. Mabuchi reminded consumers who purchase the bottle to reuse it by replenishing with the refill pack. “This simple step not only helps to reduce plastic usage, but also plays a part in creating a cleaner environment” he said.
For more information about Kirei Kirei,
Website : https://www.kireikirei.com.my/
Malaysia Facebook : http://www.facebook.com/kireikireimalaysia
Shopee Official Store : https://shopee.com.my/Kirei-Kirei-Anti-bacterial-Foaming-Hand-Wash-Nourishing-Berries-(250ml)-i.91852673.8716250202
* Japan’s No. 1 Hand Soap Series INTAGE SRI, Hand Soap Value Sales, CY2019
** Based on lab test conducted in Japan
Reference: 1 Assessment on Hand Hygiene Knowledge and Practices Among Pre-school Children in Klang Valley Tengku Zetty Maztura Tengku Jamaluddin, PhD1, Nurul Azmawati Mohamed, MPath2 , Mohd Dzulkhairi Mohd Rani, MPH2, Zarini Ismail, PhD2, Shalinawati Ramli, MSc2, Habibah Faroque, MSc2, Farishah Nur Abd Samad, BDS2, Abdul Rasyid Ariffien, MBBS2, Aisyah Ar Redha Che Amir Farid, MBBS2, and Ilina Isahak, MSc2, Global Pediatric Health Volume 7: 1–8