Internationally renowned dermatological
skincare brand, Eucerin, unveiled its latest innovation, ProACNE
Solution Triple Effect Serum at Sunway Pyramid.
Triple Effect
Serum with patented Thiamidol is the latest addition to
Eucerin’s leading acne care range, ProACNE Solution. The ProACNE
Solution Triple Effect Serum is clinically proven to reduce acne marks
up to 80%1. First visible results in 2 weeks and continuous
improvement over time2.
Acne marks, or post-inflammatory
hyperpigmentation (‘PIH’) is common among many acne sufferers. After tackling
acne, they are still stuck with battling acne marks. The acne marks left behind
after acne has subsided can be even more exasperating and emotionally distressing
than acne itself.
Additionally, sun exposure can
aggravate the acne marks, darkening of the affected patches and prolonging the
time it takes for them to fade. Most acne marks will eventually fade over time,
but it can take several years or even up to five years until it is fully gone3.
Thiamidol is an exclusive and patented active
ingredient developed by Eucerin during a 10-year research project. It
reduces acne marks, or post-inflammatory hyperpigmentation by addressing the
root cause, the production of melanin in the skin.
In addition to Thiamidol that
reduces persistent acne marks and prevent their appearance, Eucerin
ProACNE Solution Triple Effect Serum also contains Salicylic
Acid to reduce acne as well as Licochalcone A to soothe irritations.
Thanks to the Sebum-regulating technology, the formulation leaves a
long-lasting, dry, matt finish to the skin.
“We are proud to introduce this breakthrough
anti-acne marks serum, which will be life-changing to many people. By helping
to accelerate the fading time of acne marks, Triple Effect Serum
offers physical & emotional relief that improves the quality of life.
For
those who want to leave no acne marks behind, they are invited to join our #LeaveNoMarksBehind
movement. They will be able to try out the serum and see the result for
themselves,” said Mr. Ng Hock Guan the Country Manager of Beiersdorf Malaysia
& Singapore.
At the launch, the pioneers of the #LeaveNoMarksBehind
movement were invited on stage to share their experience, after a
video that shows their journey with the Triple Effect Serum. A
few smart vending machines will be placed at several shopping malls and
universities from now till April, for more acne marks sufferers to join the
movement and receive a trial pack of the new Triple Effect Serum.
What are post-acne marks, or
post-inflammatory hyperpigmentation (‘PIH’)?
PIH is a type of
hyperpigmentation of the skin that is triggered by our skin’s regeneration
process after inflammation. It appears as flat spots of hyper colouration.
These range in colour from pink to red, brown, or black, depending on skin tone
and the depth of hyper colouration. The root cause is the increased melanin
production, the pigment that defines the colour of a person’s skin, which is
stimulated by inflammatory factors. The acne triggers melanocytes – the
melanin-producing cells – to release excessive melanosomes (pigment granules).
The excessive pigment granules darken and discolour the formerly stressed area.
Once initial acne has subsided, spots of hyper colouration, so-called acne
marks, can remain.
What are the active ingredients and
what are they for?
Eucerin ProACNE Solution Triple Effect
Serum offers benefits of:
1. Anti-marks: Patented Thiamidol acts at the root cause of hyperpigmentation to
reduce persistent acne marks and prevent their appearance
2. Anti-acne: Salicylic Acid effectively reduces blemishes and Licochalcone A helps
to soothe irritations
3. Anti-shine: Sebum Regulating Technology delivers a long-lasting dry, matt finish
What is the recommended usage for best
effects?
Twice daily usage of the Eucerin
ProACNE Solution Triple Effect Serum in the morning and evening. Apply one
full pump to thoroughly cleansed skin. A slight tingling sensation may occur
which is harmless and will fade after minutes. Avoid eye area and highly
inflamed acne.
Is exposure to sunlight after applying
the products a problem?
No, exposure to sunlight after applying
the products is not a problem. However, skin areas prone to post-inflammatory
hyperpigmentation should be limited to sun exposure, as sun exposure can cause
sun-induced skin damage such as skin darkening at the affected patches and
prolonging the time it takes for them to fade.
Therefore, it is recommended to
use the Eucerin ProACNE Solution Day Bright Mattifying SPF30 in addition
to the Triple Effect Serum since it includes broad-spectrum ultraviolet
radiation filters that protect skin from both UVA and UVB rays.
Eucerin ProACNE Solution Triple Effect
Serum is priced at RM115 (40ml) and is available at major pharmacies
nationwide. It has enhanced efficacy when used together with the Eucerin
ProACNE Solution Day Bright Mattifying SPF30. For more information
about the Eucerin ProACNE Solution products, please visit the official
website of Eucerin Malaysia at www.eucerin.my.
1Clinical study, 40 females & males with
persistent acne marks, 12 weeks of regular usage twice daily.
2PiU study (n=100), 2 weeks of regular usage twice
daily.
3Abad-Casintahan, F. et al., “Frequency and
Characteristics of Acne-Related Post-Inflammatory Hyperpigmentation.” J
Dermatol. 2016; 43:826–828.
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