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Shopee Express Couriers Drive Community Inclusion and Business Success


A new study(1) by Shopee Express has found that 1,317 Malaysian couriers are committed to building robust relationships with local communities. 87% of couriers surveyed provide trustworthy nationwide delivery services, engage with people from diverse cultures, and develop a deeper understanding of the areas they operate in. The remaining believe that their work enables local businesses to expand their market reach, which contributes to their growth and creates new job opportunities.

 

The success of businesses and communities relies heavily on these couriers who are truly unsung heroes. Especially for local businesses, they are always adapting to meet the changing demands of their customers, while many households, especially those of the elderly and disadvantaged, have greatly benefited from the services of couriers. This is made possible by the fact that 80% of couriers deliver at least 80 parcels on a daily basis, while the rest handle a smaller number of parcels due to other commitments.

 

Given their intention to deliver parcels safely to the customers they value, 80% of couriers prioritise customer needs by considering factors such as urgency, location, and timing, while the other 20% take into account their own capabilities, such as parcel size, weight, and order received, when evaluating the feasibility of delivering parcels.

 

When asked ”What do you enjoy most about working as a Shopee Express courier?” – 56% of couriers enjoy the job’s flexibility and breaks, 25% value the opportunity to take ownership of their successes and hard work, and 19% appreciate the teamwork and training courses that come with being part of the community. Couriers also have been able to support their households by scheduling work trips at their convenience, which allows them to maintain their standard of living while continuing to develop their skills.

 

With countless deliveries to complete everyday, these couriers believe that having certain qualities is helpful in making them more efficient and productive. 80% of couriers surveyed identified honesty and reliability as crucial – they are responsible for delivering parcels safely, on time, and securely to customers. 20% think that possessing a positive mindset and ample knowledge is essential, which means being able to adapt to changes and staying calm in difficult situations.


 

All couriers know that customers want their parcels to arrive safely. 8 out of 10 couriers recalled pushing through circumstances to deliver in bad weather or remote areas, whereas the remaining couriers remembered playing a role in making someone feel valued by delivering for special occasions. These experiences motivate couriers to keep doing their job as it reminds them of the positive impact they have on people's lives.

 

Cheah Lee Sun, Head of Shopee Express, said, “Our couriers clearly play a crucial role in the communities they serve. We appreciate their tireless efforts to complete deliveries on time and build stronger connections with customers. As the backbone of our business, we are here listening to their needs and accommodating them as much as we can. This is just one of the ways we provide a better peace of mind not just to our couriers, but also to our customers who rely on us to deliver their parcels with utmost care and efficiency."

 

When asked how being a Shopee Express courier impacted their lives, 34% of couriers had improved their time management skills by prioritising their tasks effectively. For 27% of them, their work allowed them to provide meaningful support to their families. 23% learned about the importance of being accountable in delivering parcels, and 16% felt a sense of purpose in life and saw opportunities for career advancement.

 

“We are happy to see that many of them have a better understanding of how to communicate with customers, build rapport, and become more skilled over time in managing a consistent stream of work and balancing personal responsibilities,” Cheah concluded. 


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HÄAGEN-DAZS CELEBRATES INTERNATIONAL WOMEN’S DAY WITH A GLOBAL FREE SCOOP GIVEAWAY AND THE LAUNCH OF ‘THE ROSE PROJECT’ WITH A $100K BURSARY FUND HONOURING ITS FEMALE FOUNDER #WomenWhoDontHoldBack

 

Reuben Mattus made ice cream, but Rose Mattus really made Häagen-Dazs.


A trailblazing woman who didn’t hold back, Rose broke glass ceilings in 1960s’ New York and made Häagen-Dazs a trendsetter prized by ice cream fanatics with her ingenious marketing & brand building tactics. While Reuben focused on obsessively creating the best quality products and flavours that would become the quintessential symbol of luxury and indulgence, Rose basically ran the business so her husband could become successful. Her favourite Häagen-Dazs flavour? The iconic Vanilla. On International Women’s Day, Häagen-Dazs Vanilla ice cream will be rebranded as the ‘Founder’s Favourite’ in recognition of Rose’s life-long love for it.

 


Over 100 Häagen-Dazs Shops around the world will offer free Vanilla ice cream scoops to everyone in its biggest global giveaway to date, while proudly rebranding as a woman-founded business established 1960. In Malaysia, this will take place in all Häagen-Dazs Shops in a Buy 2 Get 1 promotion between 6-10 Mar (Mon-Fri).





 

As part of the celebration, a limited-edition IWD run of 1960 Häagen-Dazs ‘Founder’s Favourite’ ice cream pints has been created to honour Rose. The pints will be available in all Haagen-Dazs Shops throughout the month of March and consumers can redeem this limited offer by nominating someone for The Rose Project.

 

This International Women’s Day also sees the launch of ‘The Rose Project’, a purpose-driven initiative with a $100k bursary to support #WomenWhoDon’tHoldBack, honouring the legacy of Rose Mattus.

 

Rose was a true business partner to Reuben and alongside their daughter Doris, they created the blueprint of the brand’s shops franchise business yet Rose’s contribution is relatively unsung compared to that of her husband who is credited with the brand creation. On 8th March 2023 this will change with the launch of ‘The Rose Project’, which aims to support talented unsung women across all fields around the world who Don’t Hold Back and who deserve recognition. This initiative shines a light on Rose Mattus’ own story and her Don’t Hold Back spirit and aims to inspire everyone to share their own story.

 


Nominations are now open for you to nominate an unsung woman (including yourself) that you believe deserves recognition for their trailblazing efforts, achievements and societal contributions. From these nominations, 50 ‘WOMEN WHO DON’T HOLD BACK’ will be selected for their commendable efforts and then put forward for the opportunity to win one of five monetary grants of $20,000 each. 


The Rose Project fund will enable these five Rose Project Honourees to continue their exceptional work and unleash their potential (or even give to a cause they’re passionate about).



Nominations can be submitted via https://iwd.haagen-dazs.global/. Alternatively, comment on a Häagen-Dazs social media post celebrating the 2023 International Women’s Day campaign tagging the woman that you would like to nominate and a short description why, using the hashtag #RoseProject.

 

For further information and images, visit www.haagendazs.com.my or check out its Facebook page, @haagendazsmalaysia.



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MOTAC & FINAS JOINS MFMPA 2022 TO COMMEMORATE OUTSTANDING INDUSTRY PLAYERS IN ASEAN INCLUDING DJ LENG YEIN, JANG HAN-BYUL, WANI KAYRIE AND ADELINE TSEN



YBrs. Dr. Tan Awang Besar, Division Secretary (Culture) of the Ministry of Tourism, Arts and Culture (MOTAC) officiated the annual Malaysian Fashion, Modelling and Pageant Awards (MFMPA) 2022 alongside Prof. Dr. Md Nasir Ibrahim, Chief Executive Officer of National Film Development Corporation Malaysia (FINAS), where 60 ambassadors representing the respective industries were called upon to illustrate Malaysia’s diverse cultures, traditions, and talents on a global scale. 



Organized by
Miss Malaysia Kebaya (MMK), the MFMPA 2022 aims to promote the best of what Malaysia has to offer by recognizing significant contributors to fashion, modeling, and pageantry. In doing so, they intend to generate a tremendous demand for Malaysian talents, products, and services across the globe by leveraging the influence of local ambassadors that were recognized at the main event.



Having announced its expansion to the ASEAN region for its next edition, the MFMPA 2022 will serve as a benchmark for MMK to spearhead the industry by popularizing local industry players in the neighboring countries. This ultimately enables other countries to utilize Malaysia’s best offerings, thus, creating more opportunities for local players across numerous fields. 


A total of 60 individuals and companies were awarded at MFMPA 2022, among them are DJ Leng Yein, Jang Han-Byul, Wani Kayrie, Adeline Tsen, Asyraf Nasir, Pong Pong, and Kid Inn, who displayed exceptional performances throughout the year.






Apart from that,  Nicsmann, Dking, MD Pharma, and D’Tandoor were also awarded for their innovative efforts and contributions to the industry. 



Prof. Dr. Md Nasir Ibrahim, Chief Executive Officer of National Film Development Corporation Malaysia (FINAS), commented saying, “Moving forward in 2023, FINAS is working hard to export our local talents and content overseas to showcase our stunning cultures, traditions, and the overall beauty of Malaysia.


I believe that Malaysia is not far from reaching its full potential, and we are delighted to have endeavors such as MFMPA that could nurture and grow the industry through various means.







Ambassadors of MFMPA play the crucial role of representing Malaysia on an international scale, and I am very excited to see the positive outcome that we can bring as one nation, working together.”














“We aim to continue pushing boundaries to promote Malaysia as a venue of tourism with the activities we have all year round. As we collaborate with Vietnam and the Philippines this year, I cannot wait to start working with other neighboring countries in the following year to develop the local fashion industry, and the supporting segments.” Dr. Jason Hee, President and Founder of Malaysian Fashion, Modelling and Pageant Awards (MFMPA) concluded.























In conjunction with the Lunar New Year, beautiful traditional cheongsams were donned by the female guests to usher in the Year of the Rabbit.



A lion dance ceremony was also held at the beginning of the evening to bring prosperity and joy to celebrate the upcoming year of successful achievements. During the event, a Chinese New Year Fashion and Talent Show was also organized to put Malaysian traditional Chinese costumes on display.


Also present at the awards dinner was Dato’ Dr. Ammar Abd. Ghapar, Senior Director, International Promotions (America, Europe & Oceania) of Tourism Malaysia; Datuk Rashidi Hasbullah, Former Secretary-General of MOTAC; Datin Winnie Loo, President of Branding Association of Malaysia and Bon Zainal, renowned local fashion designer, among others.

 





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