DA MEN USJ | DRAGON ODYSSEY CHINESE NEW YEAR

 

As the Lunar New Year approaches, DA MEN USJ unveils a unique and eco-conscious celebration, prioritising the climate change narratives and influencing the adoption of lasting changes. 

Under the theme of ‘Dragon Odyssey’ between 12 January and 25 February 2024, the campaign leverages the symbolism of dragons and draws inspiration from beautiful Malaysian folklore, fostering engagement with shoppers, corporates, and authorities through the art of storytelling.

A crab-shaped metal bin at the main entrance champions the eco-friendly initiative, strategically placed to collect plastic caps and bottles. 

All gathered plastic will be conscientiously forwarded to the Subang Jaya City Council (MBSJ) recycling hub in USJ1, reinforcing DA MEN USJ’s dedication to fostering a sustainable and vibrant community throughout 2024.

 

 

Upon arrival at the lobby on the Ground Floor, shoppers are welcomed with a captivating Dragon Pearl display in an underwater setting, with peonies, chrysanthemums, and marine life to give a unique artistic spin to the festive celebration.

 

Catch traditional and acrobatic lion dance performances on the Ground Floor every weekend on 20 and 28 January, and 17 and 24 February 2024 at 2pm. Partnering with VR Drumming Academy, DA MEN USJ showcases a multi-genre musical production involving 70 performers inspired by the legend of Naga Seri Gumum (Dragon of Tasik Chini) and the Chinese favourite, Nezha. A stunning performance will unfold every weekend between 20 January and 24 February 2024 against a mystical underwater mall decoration, some crafted from recycled materials.

 

Shoppers are in for a treat with special meet-and-greet sessions with the beloved Prosperity Bear every weekend from mid-January. Dive into the enchanting ‘Dragon Odyssey’ each week, where dance, drums, and creative use of rescued items converge in a musical production supporting the mall's initiatives. Unleash your creativity with the pre-show eco arts and crafts workshops provided by Global Art, offering a family-friendly experience and creations to enhance your show experience. 

Shoppers can also pick up festive essentials like BBQ dried meat, cookies, gift hampers or even traditional Chinese wear for the whole family at the Odyssey Huatketplace located at the Ground floor. Let prosperity and all things nice come your way when you toss your wishes at the Tree of Blessings at the Atrium, Ground Floor.

 

 

After all your shopping, remember to pick up fantastic rewards at the Information Counter on the Ground Floor. 

Shoppers can walk away with ‘Dragon Odyssey’ edition Chinese New Year ang pow packets with every RM80 spent in two combined receipts mall-wide. Those who spend RM250 mall-wide (RM350 at Jaya Grocer) in two combined receipts can redeem an exclusive gift box set of a mug and warmer.

 

Big spenders have the chance to win enticing rewards, including the grand prize of a 2D1N stay at Pavilion Hotel Urban Studio with breakfast and Club Access worth RM980, a first runner up prize of a 2D1N stay at Pavilion Hotel Grand Oasis breakfast worth RM790, and a second runner up prize of an IMAXX Cordless Stick Vacuum worth RM699.

  

 

For more information on ‘Dragon Odyssey’ activities, visit damen-mall.com or check for real-time updates via Facebook, Instagram, or contact Customer Service at 03 8021 0222.

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Guardian | Viral Exciting #IYKYK Beauty Brands | Check Them Out!

The launch of the #IYKYK Beauty category by Guardian in Kuala Lumpur marks a significant step towards becoming a leader in emerging trending beauty brands in the market. 

This game changing new category is set to ignite a fresh wave of excitement in the market and its customers.

 

Say hello to #IYKYK Beauty – If You Know, You Know! - a hashtag that Guardian is redefining and turning into something extraordinary. 

 

#IYKYK is now Guardian's latest category, showcasing Beauty brands that have taken the online world by storm, racking up explosive sales and becoming the talk of the town.

 

These are the brands that have dominated conversations on IG and TikTok, and Guardian has brought them physically into all their stores nationwide. 

 

Anna Ng, the Marketing Director of Guardian Malaysia, emphasized the company's commitment to staying abreast of the latest beauty trends globally and bringing them to customers at the best value. 

 

“The #IYKYK Beauty category is designed to feature brands that have made a substantial impact online, creating a buzz on social media and we believe these sensational products deserve a wider stage, making it easier for YOU to get your hands on them, both online and in-store,” she said.

 

The term #IYKYK stands for 'If You Know You Know,' commonly used by social media content creators to signify that their posts may be understood by a select audience or those in the know. 

 

The launch event, held at Guardian’s flagship store at Mid Valley Mega Mall, unveiled the dedicated #IYKYK Beauty sales section, gradually introducing more than 20 viral trending online beauty brands.

 

The brands featured in the #IYKYK Beauty category includebrands from Korea, Indonesia, China, Japan, France, Vietnam, the US, Canada and Taiwan.  They include;

     1. Skintific

     2. Hanasui

     3. 3W Clinic

     4. True to Skin

     5. The Raw

     6. Cocoon 

     7. Garnier

     8. Aiken

     9. Nacific

    10. Round Lab 

    11. Dododots

    12. Perfect Diary

    13. Makeover

    14. BnB Cosmetics and Skin

    15. CeraVe

    16. Glad to Glow

    17. Skinmade

    18. Be Minimalist

 

Guardian customers can explore the #IYKYK Beauty section both in physical stores and online through the Guardian webpage or app. 

 

The section will also offer Beauty Tips and Trends video links, brand features, product details, special offers, and more related to the featured #IYKYK beauty brands.

 

Anna Ng mentioned that the #IYKYK Beauty category will be regularly updated with new brands introduced on a timely basis, ensuring customers stay informed about the latest online beauty trends. 

For all beauty trend enthusiasts out there, Guardian is now your go-to destination for everything that's making waves in the beauty care space.  

To this end, Guardian has started Project House of Creator which aims to engage and educate leading Malaysian content creators on what’s trending and what’s new in addition to upskilling them to create better and more impactful content.  

 

“Through this effort, we will also create a dynamic social media content ecosystem and build the next generation of Health and Beauty content creators,” Anna said.

 

Guardian's commitment to delivering the best health and beauty products at the best value to customers remains a top priority.

 

Facebook: @Guardianmy

Instagram: @Guardianmy

YouTube: @Guardian MY

Telegram: @GuardianMY

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Pavilion Bukit Jalil | Big Prosperity Celebration In The Year Of Dragon !

Pavilion Bukit Jalil ushers in the majestic Year of the Dragon with a 'Big Prosperity Celebration' until 25 February 2024! 

Embrace the spirit of abundance and prosperity as Pavilion Bukit Jalil showcases in a grand celebration with festive decorations featuring 9 dragons, immersive experiences, and exciting rewards to commemorate the festivities. 

 

 

Strike a pose with the 9 dragons showering you with prosperity, good fortune and bountiful blessing. Shoppers can also try their luck at the Big Prosperity Luck Machine and Big Prosperity Spin Machine, and explore a variety of booths set up at the CNY Marketplace on Level 2’s Centre Court, enhancing the family bonding experience amidst enchanting Chinese New Year decorations. 

 

Experience an array of workshops and entertaining performances, including Dragon Mascot Dances, fashion exhibitions, Acrobatic Lion Dances, and more. 

Hang your most cherished wishes for more blessings this year and share the joy with your loved ones at the Pavilion Wishes Tree. 

In addition, visit a variety of booths at the CNY Marketplace and festive fairs at PIAZZA, such as Watsons x Ping Min CNY Artisan Market (19 - 21 January 2024) and Selangor New Village 2.0 - Balik Kampung CNY Fest 2024 (1 - 4 February 2024), which showcase local food, arts, crafts, and traditional Chinese culture.

 

From now until 25 February 2024, spend and redeem an Ang Pow pack, Shopping Vouchers and Pyrex Rectangle Bakeware with minimum RM100, RM300 or RM600 spent in a single receipt mall-wide. 

Enjoy more rewards as Pavilion Privileges Member this festive season with Purchase with Purchase exclusives in partnership with BUKIT JALIL TSUTAYA BOOKS, JYNNS, HOHM and Absolute Siam while stocks last, on a first-come, first-served basis. 

Sign up as a new member and redeem a special Watsons Lucky Bag worth RM88!

 

Be sure to check out some of the breathtaking exhibitions being held at Pavilion Bukit Jalil during this festive season. Drop by and visit the REX Home Expo (19 - 21 January 2024) and iFood Expo: CNY Carnival 2024 (26 – 28 January 2024) at Pavilion Bukit Jalil Exhibition Centre, The Fullmetal Alchemist Exhibition (24 January - 24 March 2024) at Level 2, Orange Zone and the B★VERSE, Singing the Stars Immersive Exhibition World Tour (1 December 2023 - 10 March 2024) at Level 3, Orange Zone while you still can! 

 

For more information on the various PBJ’s ‘Big Prosperity Celebration’ activities, visit www.pavilion-bukitjalil.com, check for real-time updates via Facebook, Instagram, or contact Customer Service at 03 8092 8833.

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‘DRAGON DYNASTY’ AT PAVILION KUALA LUMPUR

Pavilion Kuala Lumpur exudes imperial mastery this Year of the Dragon with its ‘Dragon Dynasty’ Chinese New Year celebrations until 25 February 2024. The highlight of this year’s festive decorations features two magnificent golden dragons, guardians of the precious oriental pearl, descending from the auspicious clouds into Pavilion KL’s Centre Court, enveloping the mall with blessings of wealth, good luck and happiness. Elements reminiscent of mystical mountain tops pay homage to Chinese folklore, creating a rich and immersive experience. 

 

For a second consecutive year, Pavilion KL is partnering with Lancôme to add a touch of beauty to the festive celebration. Lancôme has embellished the Pavilion Crystal Fountain and Main Entrance in line with their 'Make Your Legend Bloom' theme, seamlessly blending tradition with modern elegance through blooming spring flowers, dragon motifs and oriental lanterns. 

Shoppers can venture into the Lancôme Dragon Tunnel, explore limited edition Chinese New Year products, and partake in exclusive podium activities. 

Don’t miss the captivating Lancôme setup with synchronised 3D screens at Pavilion KL and Fahrenheit88, showcasing the Lancôme Dragon and iconic products, exclusively showing till 31 Jan 2024. Adding another layer to the immersive experience, shoppers can also scan a QR code for a special augmented reality filter, bringing the Lancôme Dragon to life.

 

This Chinese New Year, shoppers enjoy a rich tapestry of entertainment and cultural experiences. Get in the festive spirit with vibrant performances and walkabouts from the Prosperity Dragon Mascots every Saturday from 20 January to 24 February 2024 at 2pm, and special appearances by the God of Prosperity every Sunday from 21 January to 25 February at 2pm. Don’t miss the magnificent performances at the Main Entrance, with acrobatic lion dance and dragon dance performances taking place on select days from 20 January to 25 February at 5pm; a stunning violin performance by The Music Professionals Academy of Performing Arts on 21 January 2024 at 12pm; and a Resonance of a ‘New Year’ by Taylor's International School on 4 February 2024 at 1pm. Parents, don’t forget to bring your children to check out the KL Junior Fashion Show by A-List Academy happening 20 January 2024 at 12pm, featuring children parading in their Chinese New Year outfits from participating brands such as Parkson Elite, ANTA, Skechers, Rookie, and Guess Kids.

 

Throughout the campaign, the Centre Court offers cultural immersion experiences where shoppers can select from imperial showpieces to Chinoiserie-inspired style costumes by Gisselle Liu, get their hair and makeup done, and strike a pose against poignant backdrops. Various booths will be available from tenants like YuYan Tea, Taimal Herbs, Herbal Farmer, Koun na Neko, and Gisselle Liu – perfect for festive shopping and gifting. Make sure to also write a wish for the new year and make an auspicious toss into the Prosperity Wishing Tree at the Centre Court – if your wish catches on the branches, it is believed your wish will come true!

 

From January 16 to February 4 2024, an Astro pop-up at Connection offers shoppers the chance to meet Astro celebrities, engage in weekend activities hosted by Astro Radio DJs, and win #HappyDragons Chinese New Year Angpow and premium merchandise!

 

Great gifts await those who spend this Chinese New Year! With a minimum spend of RM300 in a single receipt, shoppers will receive Pavilion KL’s exclusive Prosperity Ang Pow Packets. With Maybank as Pavilion KL's official banking partner, cardholders who spend a minimum of RM200, RM1,500, and RM3,000 in a single receipt to receive Pavilion KL’s exclusive Prosperity Ang Pow Packet, an oriental mug from YuYan Tea, and a Poh Kong Gold Coin respectively. 

 

For more information on ‘Dragon Dynasty’ activities and promotions, visit pavilion-kl.com or check for real-time updates via Facebook, Instagram, or contact Pavilion KL’s Concierge at 03 2118 8833.

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