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Mikaseries | Male Entrepreneur Builds Beauty Empire on Shopee Live

 


Mikaseries, the brainchild of Shopee Celebrity Squad member Zoey Rahman, has thrived for six years on the Shopee platform, rooted in entrepreneurship, innovation, and inclusivity. Inspired by his experience as an artist observing the demand for long-lasting makeup solutions in the film industry, Zoey leveraged the dynamic capabilities of Shopee Live to transform the beauty and cosmetics shopping experience, dispelling misconceptions and championing diversity in the industry.



Mikaseries debuted in 2018 alongside Zoey's induction into the Shopee Celebrity Squad. Despite the challenges inherent in entering a competitive market, Zoey received invaluable support from Shopee as he navigated his e-commerce journey.


"Shopee Live has truly been transformative," Zoey reflected. "It's not just about showcasing products; it's about fostering meaningful dialogue and empowering consumers to make informed choices. Through interactive sessions, I've had the opportunity to address concerns, highlight product benefits, and champion the message that beauty knows no gender. Mikaseries embodies more than just cosmetics; it's about embracing individuality, promoting skincare as a priority, and making beauty fun and accessible for everyone."



He continued, "During Shopee’s sales campaigns like 11.11 and 12.12, Shopee Live helps me tap into increased user activity, drawing more viewers to my sessions. Initiatives like exclusive Shopee Live vouchers and Shopee Coins further amplify their excitement, driving traffic to these events. The platform's interactive features seamlessly complement Shopee's real-time customised shopping suggestions, significantly boosting Mikaseries’ conversion rates. Thanks to Shopee Live, we have experienced remarkable upticks in viewership, growth, and sales."


Leveraging the power of Shopee Live, Mikaseries has seamlessly integrated live streaming into its marketing strategy, nurturing deeper connections with customers and fostering a sense of community. The brand maximises Shopee Live with three daily sessions, each lasting two hours, sometimes personally hosted by Zoey. This engagement builds strong connections with customers, enhancing the brand's reputation and driving sales.


Mikaseries also benefited from Shopee's comprehensive support system, including resources like Shopee University and Seller Education Hub. These channels provided essential seller education, equipping Mikaseries and others with the necessary skills to excel in the competitive e-commerce landscape. By leveraging these resources and tools, Zoey successfully navigated the challenges of the cosmetics industry and established Mikaseries as a reputable brand on the Shopee platform.


Mikaseries prides itself on offering inclusive beauty solutions suitable for all genders. Its signature product, the saffron-infused serum, MIKA ULTRA SERUM - BOOSTER, sold over 4,700 on Shopee, is meticulously formulated to combat free radicals, promote skin rejuvenation and healing, and hydrate the skin for a radiant complexion. Additionally, Mikaseries makeup, such as the popular Mikadation foundation, with over 15,000 units sold on Shopee, offers lightweight and versatile solutions suitable for both men and women, whether they opt for a heavier or lighter application.


In line with its unwavering commitment to continual growth and innovation, Mikaseries extends its offerings beyond beauty products, as showcased by its recent foray into fashion with the debut of Mikawear's Indra Exclusive at Shopee inaugural #ShopeeRaiLokal Raya Stail Kita fashion show on 5 March.


During the livestreamed fashion event, watched by over 70,000 viewers across Malaysia, Mikaseries unveiled its Mikawear’s Indra Exclusive Raya Collection featuring Baju Melayu Indra and innovative instant Sampin Indra, inspired by a fusion of modern elegance and traditional heritage. These contemporary interpretations of classic silhouettes incorporate the classic ‘cekak musang’ neckline with innovative hidden buttons for added convenience and versatility.


"What better way for me to introduce my new venture to the world than through Shopee Live events? I trust the platform's interactive nature, coupled with its extensive user base and campaign-driven initiatives, which has been instrumental in driving growth and fostering lasting connections with consumers,” remarked Zoey.


Headquartered in Cheras, Kuala Lumpur, Mikaseries boasts a passionate team of eleven and a loyal following of over 109,000 Shopee fans. With plans to continue expanding its product range and reaching 200 physical stores by year-end, Mikaseries continues to redefine beauty and style for all.


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Shopee Super Awards 2023 | Malaysia's Biggest E-Commerce Awards


Shopee Super Awards 2023 returned this year, celebrating the greatest and brightest stars of Malaysia’s booming e-commerce landscape. The red carpet awards show, held on 14 December 2023 at the Majestic Hotel in Kuala Lumpur, was hosted by Naz Rahman and Julie Woon, and featured star-studded performances by Dolla and Vanessa Reynauld. One of the biggest e-commerce awards in Malaysia, Shopee Super Awards shone a spotlight on brands and sellers who successfully transformed their businesses by taking live streaming and affiliate marketing by storm.

 


100 awards honoured beloved brands, homegrown sellers and outstanding talents that achieved exceptional growth in Shopee's marketplace by pushing the boundaries on innovation and delivering consistent quality. A 28-day voting period on the Shopee app in November allowed members of the public to vote for 25 award winners, whereas 75 non-voting awards were determined by platform data results across industry categories. 

 

Kenneth Soh, Head of Marketing at Shopee Malaysia said, "Shopee Super Awards 2023 proves the win-win relationship between online communities driving economic inclusion on e-commerce and Shopee’s role in enabling that, with their robust ecosystem of resources and valuable support. Our platform constantly empowers businesses to thrive in the digital economy — as evidenced by 98,000 new sellers joining our ecosystem this year —  especially with our free upskilling programs like Shopee University, Shopee Seller Summit, and KOL and Influencer Masterclasses. In fact, new local sellers to Shopee Live recorded ten times increase in sales and 16 times increase in orders this year compared to last year.”

 


Shopee Super Live Streamer Awards 

 

The Malaysian public was invited to cast votes all month November for Shopee sellers shortlisted for hosting the highest number of livestreams, achieving the highest livestream orders in their categories, and driving the highest live engagements and viewerships. The winners of Super Live Streamer awards who captivated audiences were:

 

      Super Essentials Livestream Brand: MYDIN Malaysia

      Super Fashion Livestream Brand: XES Shoes

      Super Lifestyle Livestream Brand: STABILO Official Store

      Super Electronic Livestream Brand: 70mai

      Super Beauty Livestream Seller: KL-PHARMACY

      Super Essentials Livestream Seller: PHINIX STORE

      Super Fashion Livestream Seller: ELGINI APPAREL SDN BHD

      Super Lifestyle Livestream Seller: JAYATECH

      Super Electronic Livestream Seller: allblue5367

 

Shopee Malaysian-Born Brand Award

 

HABIB Official Store won over the most public votes nationwide for Shopee’s first ever Malaysian-Born Brand award. HABIB demonstrated exceptional customer value and service as a Shopee Mall Brand recognised for 100% authentic products, free 15-day hassle-free returns, free shipping and brand membership perks. 

 

Shopee Super Aspiring Brand Awards 

 

The Super Aspiring Brand winners outperformed their categories in sales growth this year by creating personalised engagements with Malaysian shoppers on Shopee Live and engaging Shopee Affiliates. They also tailored hyper localised and user-centric shopping experiences via Shopee’s Big Campaigns, Free Shipping and Coin Cashback programmes. 

 

      Super Aspiring Brand - FMCG: SKINTIFIC

      Super Aspiring Brand - Fashion: Zoe Arissa Luxe

      Super Aspiring Brand - Lifestyle: Touch 'n Go Malaysia

      Super Aspiring Brand - Electronics: DREAME

 

 

Shopee Super Seller Awards 

 

The Super Seller awards went to sellers who achieved the highest Shopee store profits year-to-date in their categories by skillfully doing new things with Shopee’s 360 Marketing Solutions, balancing always on and tactical strategies. These winners increased visibility and sales when shoppers cash out on peak season shopping deals during Shopee’s Big Campaigns (Shopee’s 9.9, 11.11, and 12.12 birthday sales):

 

      Super Mobile & Smart Devices Seller: Spraygadget

      Super Home Appliances Seller: The White Goods

      Super Tech & Gaming Seller: Impulse Gaming

      Super Fashion Apparel Seller: LAU THING HIM

      Super Fashion Shoes Seller: Webee

      Super Fashion Accessories Seller: Grimo

      Super Beauty Seller: LONKOOM

      Super Essentials Seller: Khairul Aming

      Super Baby & Kids Seller: Momo House

      Super Lifestyle Seller: MUSIC BLISS SDN BHD


 

Shopee Super Shopee Celebrities 

 

The Super Shopee Celebrity award recognizes individuals who have not only launched a store or product on Shopee in the past year, but also demonstrated consistent engagement through Shopee Live participation. These winners utilised promotions effectively and achieved strong sales performance, making them true stars of the Shopee ecosystem. This year’s acclaimed winners include Dato’ Sri Siti Nurhaliza, Zoey Rahman, Ceddy Ang, Dato’ Jovian Mandagie, Nuex Rosli, and Ainul Aishah, each inspiring aspiring entrepreneurs and content creators with their dedication, innovation, and audience engagement.

 

Shopee Super Influencer Awards 

 

Shining a spotlight on exceptional talent, Shopee Super Influencer Awards recognized influencers who drove exceptional traffic growth (10% or more) with each campaign all year, lending credibility to local sellers and brands with quality content that resonates with Malaysians. These individuals had value-added postings with overwhelmingly positive engagement rates, zero dropouts, rapid growth in followers and reach:

 

      Shopee Super Influencer: Nyokki Ho 

      Shopee Super Influencer: Fateha

      Shopee Super Influencer: Chang Yong 

      Shopee Super Influencer: Hasha Shah

      Shopee Super Influencer: Nurul Najiah Hassan

      Shopee Super Influencer: Nurhasuna

      Shopee Super Influencer: Afiqchii

      Shopee Super Influencer: Toklez

      Shopee Super Influencer: Dina Sallehuddin

      Shopee Super Influencer: Sarah Mohd Shah

 

Shopee Super Affiliate Awards:  

 

Shopee Shopee Affiliates were honoured for connecting with Malaysian customers in trusted ways, providing genuine product recommendations and reviews, and driving traffic for local brands and sellers. Five Super Affiliate Livestreamers were distinguished for achieving the highest livestreams, orders, engagement and likes, and unique viewership throughout the year. In addition, five Super Affiliate Influencers earned their accolades by exceeding Average Daily Orders contribution year on year.

 

      Shopee Super Affiliate Livestreamer: Norashikin Binti Abd Rashid

      Shopee Super Affiliate Livestreamer: Ng Su Ling

      Shopee Super Affiliate Livestreamer: Jacklyn Goh Seoh Hooi

      Shopee Super Affiliate Livestreamer: Fadzilah Binti Abdul Jalil

      Shopee Super Affiliate Livestreamer: Chew Shiau Yin

      Shopee Super Affiliate Influencer: Puteri Syarlia Binti Sahfuzzaman

      Shopee Super Affiliate Influencer: Norita Binti Omar

      Shopee Super Affiliate Influencer: Indriana

      Shopee Super Affiliate Influencer: Nurul Iman Binti Abdul Rahim

      Shopee Super Affiliate Influencer: Syazwani Binti Md Saad

 

Recognizing Valued Partners 

 

For the invaluable support and dedication of partners who played a pivotal role in making the strengthening Shopee’s ecosystem, Shopee Super Partner Awards included Carlsberg, INNISFREE, KITSUI, Pernod Ricard, Signature Market, SKINTIFIC, and Vinda.


 

Shopee Rai Lokal - Breaking Barriers Online

 

Award winners were treated to a preview of the company’s inaugural documentary “Shopee Rai Lokal - Breaking Barriers Online”. The film features interviews with Edward Wong of HomeDecoStore, Felicia Tan of Mamami Shoppe, and Mohd Zaid of Lampu Cherita. They share their personal stories of overcoming obstacles, starting small, and achieving sustained growth in their respective fields.

 

“By sharing this documentary, we hope to inspire others to reach for their dreams online. We are also making it easy for Malaysians to shop locally by spotlighting super star sellers and capturing their stories,” said Soh.


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Swiss Dream Circus Is Back To Kuala Lumpur For Adults And Kids !

 

Swiss Dream Circus was founded on the belief that this timeless cultural experience is worth preserving and sharing; passing it on to the next generation of dreamers. It is the biggest reward to see a full-house of bright-eyed children and adults alike enjoy the circus performance.


The circus is one of the oldest cultural assets around the globe. In Switzerland there are over 14 circus companies and a variety shows that traditionally travel through the country. For years, the Malaysian Royal London Circus was the only circus in the country.


From dawn to dusk, rehearsing until the show comes together into a harmonious unity. 


Now the show can begin!


JEKA DEHTIAROV – UKRAINE – CYR WHEEL 

The young artist hails from Ukraine and shines with his graceful Cyr Wheel act. He was awarded in Germany at the International Youth Circus Festival 2022 for his beautiful performance. He glides almost weightlessly across the stage with his ring and makes you forget how difficult it is to keep the balance while spinning the Cyr Wheel.



IGOR & TATIANA – RUSSIA – KNIFE THROWING AND ARROW ACT 

Real life couple Tatiana & Igor like to do “dangerous things” together. Knife throwing is one of the oldest disciplines in circus. Today rarely seen. When playing with the knives, a precise throwing technique is required, which is mastered by Igor excellently. Igor also proves his skills with a crossbow, where the arrow never misses its target.



EXTREME LIGHTS – RUSSIA / UKRAINE – LED DANCER 

This young dynamic dance team from Ukraine and Russia proves that there is no war in the circus. We are proud that these exceptional artists are using the summer break of the Swiss National Circus Knie to inspire the audience in Malaysia with their unique LED show with illuminated costumes.



RUSLAN ULUBAEV – RUSSIA – BIKE ACT He shows the audience there’s more you can do with a bicycle than just cycling every day. With amazing skill and precision he goes through the motion, performing various jumps and acts.



JANINE & FABIEN – SWITZERLAND - AERIAL STRAPS ACT
 

This Swiss Artist duo presents their awarded-winning aerial performance with full of emotions and passion. With effortless, graceful and mesmerizing performance, the audience quickly forgets how difficult their act is. 

Janine was already on tour with her solo act with the world-famous Cirque du Soleil. Let yourself be enchanted by this lovely duo.



SASHA & VLAD – ICARIAN ACT 

The Icarian games, a traditional circus discipline that you rarely see these days are being brought back to life with new twist and challenging disciplines. The human body becomes catapult and a catcher. 



The artist is whirled through the air and balanced by his partner only using the strength of his feet. The two guys, shows a sophisticated and full of strength and choreographed act on incredible speed which will thrill spectators.


LEVAN – RUSSIA - LASERMAN & COMPANY 

Ruslan Ulubaev’s “creative factory” resulted not only in the fantastic Extreme Light LED show, but also in the new performance by Levan and his team. Laser technology is cleverly combined with modern dance and allows the audience to immerse themselves into another world. Be thrilled and amazed!!




ANDRIY RUHYLO – UKRAINE – LADDER BALANCE / JUGGLER

Ladder Balance Act is a captivating circus art that is rarely witnessed. Andriy, a virtuoso of body control, dazzles the audience with his charismatic and graceful performance. As if his skills weren’t impressive enough, he adds another layer of difficulty by juggling up to six rings while balancing on the ladder. Andriy is a natural-born artist who performs with pure joy. An act like this is hardly to be missed!



ANDRIY RUHYLO – UKRAINE – ROLA ROLA
 

Watching Andriy on stage it’s an absolute thrill, His rola-rola act is a masterclass in balancing and controlling as he effortlessly glides atop rolling cylinders. Andriy even manages to do a headstand on a tower of stacked cylinders or master a handstand on the unstable ground. A truly talented artist, whose captivating performance leaves audiences in awe.




CLOWN ANDRE – SWITZERLAND – CLOWN 

Andre has traveled all over the world and was even awarded at the International Circus festival in Monte-Carlo. He just returned from his tour with the well-known French Circus Arlette Gruss and returned to the Swiss Dream Circus after six years. With his jokes he makes his audience laugh again and again.



EVGENIIA – RUSSIA – VIOLINIST & SINGER Experience this young exceptional artist as she enchants you with her violin and supports the other acts throughout the show. Evgenia will also inspire you with her beautiful voice. The combination of live violin and harmonic performance opens up completely new possibilities to add to the charm of the show.



See you there at Swiss Dream Circus, Kuala Lumpur !



Swiss Dream Circus in Kuala Lumpur

Date : 28 June to 23 July 2023

Venue : Mutiara Damansara at Mutiara Park, ( near The Curve, behind Ikea, opposite Kidzania )

Website : https://www.swissdreamcircus.com/

Ticketing Reservation : https://www.swissdreamcircus.com/home/tickets-3/

MyTicket Hotline : +60197860144

Le Tresor ( Swiss Dream Circus ) : +60124550095




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