Wow!!! Big Congratulations to Guardian Malaysia! An unflinching commitment
to
ensure customer satisfaction by providing quality products at great
value and the ability to pivot the business to adapt to swift changing and
challenging market environment are among
the reasons why Guardian Malaysia was
voted the Number One Retailer by Malaysian consumers at the recent 2021 Putra Brand Awards.
Soren Lauridsen, Chief Executive Officer of Guardian
Health and Beauty Sdn Bhd said;
“This incredible win and honour is due to the excellent
teamwork and the very hard work put in
by everyone at Guardian Malaysia including our business partners.
“The fact that we won the coveted Platinum Award
(Retail Category) during an exceptionally challenging year such as 2021, where the Covid pandemic was still raging, complete with lockdowns and movement control,
make this win especially sweet and
meaningful.”
“It is also a reward for the effort that we have put
in, and to focus intensely on customer satisfaction by giving great value to
help customers get through a difficult time.
We are very happy our efforts have not gone unnoticed. To be voted by Malaysians to be the top
retailer beating a field of renowned brands
is indeed a great honour,” he added.
As a gesture to thank all Malaysians who voted,
Guardian has organised a ‘Thank You Sale’ beginning 1 March until 27 March
2022. #GuardianMYApp #No1StoreMalaysia
“I would like to thank all our customers for their
trust, support and for voting for us. It has always been Guardian’s mission to
help our customers live a healthy and beautiful life – every day. And we are
glad that our customers understand our mission.
“This ‘Thank You Sale’ that we have organised will
have over 700 health and beauty products on offer on a Buy 1 Free 1 basis and
will also feature a Shop & Win contest with RM300,000 worth of prizes to be
won by more than 10,000 winners. There
are five OGAWA iMelody Massage Chairs, 20 Tag Heuer Aquaracer watches to be won
among others. All our customers need to
do is to spend a minimum of RM30 to get a contest card and QR code to upload a
photo or scan of their receipt to enter,” Soren said.
“Needless to say, we have also intensified our efforts
to ensure we continue to give our best to our customers by introducing the
latest technology for better consumer experiences. For example, we recently launched our new
Guardian Mobile Application with more exciting features, 24/7 convenience and app-exclusive
offers,” Soren added.
Besides that, Guardian Malaysia also launched a new
Live Health Smart campaign, an initiative to help their customers live more
healthily, smartly through greater product knowledge and access to professional
advice from Guardian pharmacists.
As part of the campaign, Guardian rolled out an
educational series to arm customers with knowledge on how to prevent and handle
prevalent illnesses such as diabetes, heart health, skin health and general
health. In addition, more brands and wider product choices
will be made available to ensure customers have greater healthy choices.
“After all we have a reputation and legacy of being a
trusted community health expert and winner of Malaysia’s Favourite Store to
uphold. Now we have to raise the bar of
the standard of service and value we offer, Soren concluded.
The Putra Brand Awards is the most prestigious brand
recognition award by the marketing and communications industry of Malaysia. It
is a brand award endorsed by MATRADE and is the ONLY award chosen by the
people.
This year, more than 11,000 respondents from consumers
across Peninsular and East Malaysia participated in the consumer preference
survey by an independent research company to determine their favourite brands
across 24 different product and services categories. In each category, a Platinum,
Gold, Silver and/or Bronze will be awarded to the
People’s most preferred brands.
More exciting Guardian Malaysia promotion and
activities can visit to,
Website : https://www.guardian.com.my/home
Facebook : https://www.facebook.com/Guardianmy
Instagram : https://www.instagram.com/guardianmy/
YouTube : https://www.youtube.com/channel/UCK4D20D0wEQ5A-qam0Acmqg
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