The search is on for Malaysia’s most creative child as Play-Doh kick
starts its inaugural ‘Doh-Bassador of Creativity’ from 1 – 31 August 2017. Organised
by Hasbro Toy (Malaysia) Sdn Bhd, the contest invites children aged four to
nine years old from around Malaysia to "Open A Can of Imagination” to produce their most original and creative sculpture
using Play-Doh compound. With unlimited entries, the only limits are the limits
of your imagination!
Participation is easy and simple. All that is needed is to share a
picture or video of their most creative sculpt made from Play-Doh compound on
Instagram. All profiles need to be public and participants are required include
a short description of their creation in less than 100 words, together with the
hashtags #PlayDohMY and #DohBassadorMY.
Apart from receiving RM 1,000 worth of Play-Doh products, the appointed
Doh-Bassador of Creativity will also have a chance to collaborate with a key
influencer to create a series of Malaysian-inspired sculpts in celebration of
World Play-Doh Day and Malaysia Day, both falling on 16 September 2017. The
Doh-Bassador of Creativity campaign is supported by The Malaysian Women’s
Weekly as their media partner.
Kelly Yip, Brand Manager for Hasbro Toy
(Malaysia) said, “Play-Doh
is known as a teaching tool to promote the development of children’s motor
skills, communication skills, sensory experience and creativity. When you open
a can of Play-Doh, it inspires endless possibilities and this is what we want
to encourage parents to do. We want them to cultivate their children’s creative
minds, and spend more quality time with their children while exploring
different ideas. The Doh-Bassador of Creativity Contest provides an excellent
opportunity to inspire and develop a child’s imagination.”
With humble beginnings as wallpaper cleaner, the Play-Doh brand has come
a long way. Starting off with only four colours of red, blue, yellow and white
when they started, the modelling compound brand is now available in more than
50 colours! More than three billion cans of Play-Doh compound have
been squished and squashed since 1956.
Following Play-Doh’s 60th
Anniversary last year, the Play-Doh brand continues to encourage creative,
hands-on play with its various playsets such as Food Role Play, Shape and Learn
and the brand new digital playset Play-Doh Touch.
Taking part is as easy as 1, 2, 3!
1. Create a creative Play-Doh sculpture
2. Share a picture or video of your creation, together with a description of your creation in less than 100 words on Instagram
3. Hashtag #DohBassadorMY and #PlayDohMY , set your profile to public
More information and updates can be found on http://www.playdoh.com
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