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| (L to R) Third from left Executive Director, MYDIN Mohamed Holdings Bhd, Mr Ahimmat Mydin; Managing Director, Southern Lion Sdn Bhd, Mr Tatsuya Horiuchi; Minister of Women, Family & Community Development, Dato’ Sri Rohani Abdul Karim; Deputy Managing Director, Southern Lion Sdn Bhd, Mr Edward Liew; Senior Marketing Manager, Southern Lion Sdn Bhd, Ms Carmen Foo and the children from Persatuan Kebajikan Sweet Care Selangor & Kuala Lumpur at the grand finale of the TOP Pass It On community campaign. |
The TOP Pass It On community campaign has received overwhelming response from the Malaysian
public, resulting in a mammoth collection of 5,046 quality pre-loved clothes. The
Minister of Women, Family & Community Development, Dato’ Sri Rohani Abdul
Karim officiated the grand finale of the campaign which included the handover
of some of these ‘micro-cleaned’ clothing items to representatives from four Klang Valley
community organizations at MYDIN Mall USJ, here today.
The TOP Pass It On community
campaign is believed to be among the largest initiatives to collect, sort and
professionally launder pre-loved clothing items that have been gently used, in
Malaysia.
This community campaign by TOP aimed to give more people the opportunity
to experience the new breakthrough innovation of TOP Micro-Clean Tech that
delivers the Next Level of Clean that removes both visible and invisible
stains.
The campaign saw TOP collect
and sort pre-loved clothes given
by the public, have them professionally laundered by Regional Laundry using TOP
Micro-Clean Tech to revive, renew and refresh them, before passing them to the
community. The Ministry of Women, Family
and Community Development will gift the clothes to those who can benefit from
them.
A total of 30
community organisations will receive the micro-cleaned pre-loved clothing from
the nationwide mass contribution exercises organized by TOP from March 7 to May
18, 2017 in the Klang Valley, Kuala
Terengganu, Penang, Johor, Sarawak and Sabah.
Dato’ Sri Rohani Abdul Karim commended TOP for its efforts in enabling a
platform for communities to assist and empower their members, with a strong
element of environmental conservation through the emphasis on sustainability
while promoting the importance of a cleaner, happier and healthier lifestyle.
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| (L to R) Managing Director, Southern Lion Sdn Bhd, Mr Tatsuya Horiuchi; Minister of Women, Family & Community Development, Dato’ Sri Rohani Abdul Karim, and Senior Marketing Manager, Southern Lion Sdn Bhd, Ms Carmen Foo, handing over the micro-cleaned pre-loved clothing to children from Persatuan Kebajikan Sweet Care Selangor & Kuala Lumpur. |
“The TOP ‘Pass It On’ community campaign is very
much in-line with the ideals of the Ministry of Women, Family and Community
Development; and in-line with the way we help our constituents. We appreciate that it creates a virtuous
circle with those who have, voluntarily giving to those who have less, sharing
memories and experiences, while reducing unnecessary waste of quality clothing.
It is economically beneficial to communities while being environmentally
friendly as well,” YB Dato’ Sri Rohani said.
“This is the type of private-public-people
campaign that the Ministry of Women, Family and Community Development is
implementing to help more people, while building awareness among the public
that there is much that they can contribute that is of benefit,” YB Dato’ Sri
explained.
The TOP R&D team has identified the cause of invisible stains as
sebum, the body oil that is naturally secreted by our bodies. It is also
present with sweat, and we produce more of it in hot & humid climates such
as Malaysia. Sebum can be trapped in fibre cores, though it is invisible to the
naked eye. it is not easy to remove even after washing with ordinary
detergents. The trapped sebum molecules can be a nutrient source for bacteria
and the breakdown of these molecules can result in unpleasant odour.
The TOP Micro-Clean
Tech with Anti-Sebum range includes all the functionality that TOP is famed for
including its anti-malodour, anti-mite dust, antibacterial and FreshCare™ fragrance technology that provides up to 30
days freshness after washing.
According to Southern Lion Sdn Bhd, Senior Marketing Manager, Ms Carmen
Foo, the TOP Pass It On Community Campaign exceeded the brand’s expectations
resulting in almost double the estimated collection, reflecting the public’s support
and trust in the brand and its innovative detergent technologies.
“TOP ran an awareness roadshow on micro-cleaned clothes that doubled as
collection centres at malls, nationwide to enable givers to pass their
pre-loved and gently used items, as finding collection centres is often one of
the biggest hurdles to contributors. TOP thanks all our consumers for their
support and trust in TOP’s Micro-Clean Tech detergent to renew and refresh
their pre-loved clothing before it is gifted to the next user. Many of those
who have received these micro-cleaned pre-loved items have shared their
happiness at finding that they are almost as good as new, looking, feeling and
smelling clean,” Ms Foo said. TOP Micro-Clean Tech with anti-sebum technology is available at retailers, nationwide.
Ms Foo was exciting that the response to the TOP Pass It On community campaign has been
overwhelmingly positive. We are proud to be up to the challenge, and delighted
to be the platform that has enabled so much generous sharing!
Santhini Kumar, 14 from Persatuan Kebajikan Sweet Care Selangor & Kuala Lumpur, the TOP Pass It On Community Campaign has given her the joy of owning
clothing that she will cherish. Appreciate of this great TOP Pass It On Community Campaign and hope that can continue in future!
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| (From left) Senior General Manager, Lam Soon Edible Oils Sdn Bhd, Mr Sharad Kumar; Marketing Director, Southern Lion Sdn Bhd, Ms Christina Yong; Executive Director, MYDIN Mohamed Holdings Bhd, Mr Ahimmat Mydin; Minister of Women, Family & Community Development, Dato’ Sri Rohani Abdul Karim; Deputy Managing Director, Southern Lion Sdn Bhd, Mr Edward Liew; Senior Marketing Manager, Southern Lion Sdn Bhd, Ms Carmen Foo; and Managing Director, Southern Lion Sdn Bhd, Mr Tatsuya Horiuchi, unveiling the 5,046 pre-loved clothes collected for the campaign. |
“I love this jacket so much. When I received it was like getting a brand
new jacket because it looked clean, felt clean, smelled clean. I really
appreciate the person who shared this wonderful gift with me, and my thanks to
TOP for making this gift even more special with the effort to make it as good
as new. It is wonderful feeling to own something so special!” Ms Santhini said.
“The TOP Pass It On community campaign has been widely accepted in
Malaysia, as has the TOP Micro-Clean Tech range. It has succeeded in taking what
our breakthrough technology can do – revive, refresh and renew clothes, and applying
it to a bigger issue of supporting and empowering communities. As always it
isn’t clean, until its micro-clean!,” Ms Foo said in closing.
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