Sajian Bijak Raya Kimball | How To Cook Creative Raya Menu And Dessert With Budget of ONLY RM100 ?

(From Left) Notable food writer and recipe developer, Chef Rohani Jelani, Category Manager, Campbell Soup Southeast Asia Sdn Bhd, Ms Tania Lee and local celebrity, Raja Azura, with the dishes cooked during the ‘Sajian Bijak Raya Kimball Cooking Demonstration.
Hari Raya is a time of celebration, but with the rising cost of living it can be a strain on Malay mothers as they need to allocate budgets wisely for a variety of Hari Raya essentials, such as spending on food, clothes and decor for this once-a-year occasion.

Kimball, a household name in sauces, pasta and other cooking solutions for more than 40 years in Malaysia, understands the issues faced by mums in hosting a Hari Raya Open House for family and friends in this challenging economic situation. Collaborating with recipe creator Chef Rohani Jelani, Kimball developed ‘Sajian Bijak Raya Kimball’ menu and recipes,to introduce a smart way to host a Raya spread while reducing hefty cost.

With a budget of only RM100, the delicious five-course Kimball Raya menu consists of two appetizers, two main courses and a dessert, that can heartily feed a party of 8.

With popular celebrity host Raja Azura (Kak Engku) and Chef Rohani, the ‘Sajian Bijak Raya Kimball’ cooking demonstration was held to showcase how RM100 can be stretched a long way to create delicious restaurant-like dishes for Raya.
(From Left) Raja Azura, or known as Kak Engku, and Chef Rohani Jelani live in action during the cooking demonstration.
According to Chef Rohani Jelani, Hari Raya dishes at many open houses can be predictable.

“It is almost always ketupat, lemang and rendang. Hence, I developed the menu for ‘Sajian Bijak Raya Kimball’ with Kimball not only to be budget friendly, but to also provide a tasty variety for Hari Raya Open House.”

For celebrity Raja Azura, or better known as Kak Engku, who is a mother of three, Raya is the time to showcase creativity as there are expectations to be met.

“On such festive occasions, guests will be expecting a great spread, while kids expect dishes that suit their palate.When you are a celebrity, the pressure is much higher to come out with a Raya spread that is more elaborate and unique.”

“This is what I like about the Sajian Bijak Raya Kimball – it is ‘lain dari yang lain’; very creative in the pairing of the dishes and the way it is plated. I am definitely looking forward to try the Kimball Chicken Masala, because it uses the Kimball Spaghetti Sauce, which is unique. My kids, family, relatives and friends come to my home expecting to be delighted, so this year, I can make this restaurant-quality meal, and serve it to them at home,” she said.

The Kimball Chicken Masala is tasty yet affordable, and will surely woo guests during the festive season.
These Sajian Bijak Raya Kimball recipes were specially created using quality Kimball products. The menu includes the unique combination of Kimball Festive Gado-gado and Kimball Stuffed Tofu Fritters as starters, Kimball Kerabu Fried Rice and Kimball Chicken Masala as the main course, and the distinctive Kimball Black Velvet Cake as dessert. Sounds interesting! Mouse mommy also want to learn up and cook for my family and friends. Yum... yum...

Kimball Festive Gado-gado, a traditional favorite is easy to prepare and would surely please the most picky-eaters.
According to Ms Tania Lee, Category Manager, Campbell Soup Southeast Asia Sdn. Bhd., Kimball understands that with the rising cost of living, mums are looking for effective ways to stretch every ringgit spent for Raya preparation.

“We developed the Sajian Bijak Raya Kimball recipes to help mums in stretching their budgets. With only RM100, mums can comfortably serve restaurant-like quality Raya dishes to their guests. With savings on meal preparations, mums can spend more on other Raya preparation such as ‘duit raya’ and festive clothing for the family, house decor and so much more,” said Ms Lee. Raya celebration really need to spend a lot, mommies can save a lot with creative, affordable and delicious home-cook recipes and homely feel for the kids and family! 

Interested to find out more about ‘Sajian Bijak Raya Kimball’ or other easy, affordable and convenient recipes and Kimball’s wide range of products, 
Website    : http://www.kimball.com.my/ 
Facebook : https://www.facebook.com/KimballMalaysia/ 

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Doing Good In This Ramadan With Lifebuoy | 'Sucikan Diri Dan Hati, Ramadan Ini!'

Meaningful Activities to Improve Hygiene Habits: Lifebuoy’s ‘Sucikan Diri dan Hari, Ramadan Ini’ involves a series of meaningful activities – all-in-all to encourage more people to improve their hygiene habits. Pictured here are Calvin Ho, a representative from Watsons Malaysia; Nini Yusof, Director of Sales & Strategy for Client Service Group, Media Prima Television Networks; actor Farid Kamil and son Muhammad (Che Mad); Vincent Chong, Marketing Director of Unilever Malaysia.
Gearing up for this year’s Ramadan, Unilever Malaysia’s leading hygiene liquid body wash and soap brand, Lifebuoy has embarked on a nationwide drive to amplify the importance of hygiene among Malaysians during the holy month.

Good hygiene practice is crucial in order to keep germs at bay, especially with the heightened exposure at crowded places. Staying on top of hygiene during Ramadan helps the Muslim community to fulfil their religious duties in good health and sustain it all through as they welcome the Hari Raya celebration. Keep the harmful germs away by keep hand hygiene! 

“Personal cleanliness is the foundation in maintaining a good health and preventing germ-related diseases. A proper shower is an important hygiene routine that would also keep the body feeling comfortable,” explained Chong.   

Lifebuoy’s range of products contains germ protection formula that removes 99.9% germs. The rich, creamy lather of Lifebuoy’s products leave skin feeling clean and refreshed with a pleasant scent. Available in liquid form body wash, hand wash, sanitiser and soap bar, Lifebuoy is a daily essential for every household to help Malaysians keep their hygiene in check during Ramadan.

‘Sucikan Diri dan Hati, Ramadan Ini’: Vincent Chong, Marketing Director of Unilever Malaysia explaining to media the idea behind Lifebuoy’s Ramadan campaign ‘Sucikan Diri dan Hati, Ramadan Ini’ and the partnership with Media Prima Television Networks.
Dubbed ‘Sucikan Diri dan Hati, Ramadan Ini’, the initiative comprises a series of meaningful activities to promote hygiene awareness and action. The month-long campaign also involves a strategic partnership with Malaysia’s largest integrated media network, Media Prima Television Networks to maximise the brand’s efforts.

Together with Media Prima Television Networks, Lifebuoy presents a cross-platform branded capsule featuring popular actor Farid Kamil, best known for his roles in ‘Mistik’ and the recent ‘J Revolusi’. The special commercial aimed at deepening the proposition of ‘Sucikan Diri dan Hati, Ramadan Ini’ also brings on screen the seasoned actor’s son, Muhammad. So happy that the little boy, Che Mad follow the good practise of father to wash his hands... Thumbs up!

Vincent Chong, Marketing Director of Unilever Malaysia said, “As Malaysia’s No.1 germ protection liquid body wash brand, we at Lifebuoy want to make a difference by continuing our commitment to improve the hygiene habits of Malaysians. More than just providing access to effective products, ‘Sucikan Diri dan Hati, Ramadan Ini’ takes our mission a step further as we bring across to the nation the hygiene message in an interesting format, while getting on ground to convert it into real action.”

In extension to the TV commercial, Lifebuoy is set to travel across selected cities in Malaysia to deepen its education efforts. Capitalising on the on-ground events organised by Media Prima Television Networks in association with its annual Ramadan and Raya campaign, Lifebuoy is incorporating the initiative into ‘Skuad Terima Kasih’, ‘Bazar Terima Kasih’ and ‘Jom Masjid’ events to be held in Johor, Terengganu, Pahang and Kedah. Various activities will be conducted, including hand wash demonstration and distribution of over 3,000 Lifebuoy care packs.

Malaysia’s No.1 Germ Protection Liquid Body Wash Brand: Lifebuoy is a daily essential for every household to help Malaysians keep their hygiene in check during Ramadan.
Commenting on the partnership, Puan Nini Yusof, Director of Sales and Strategy for Client Service Group of Media Prima Television Networks said, “The collaboration with Lifebuoy stems from the ongoing relationships we have with Unilever Malaysia and some of the most powerful brands it houses. Being a big part of this meaningful initiative also serves as a validation of the network’s capability to support Lifebuoy by delivering quality content and ready platforms with the potential to reach millions of Malaysians.”


Going the extra mile, Lifebuoy is also in an exclusive partnership with Watsons, encouraging Malaysians to take action while having a chance to perform good deeds during this holy month. For every RM15 purchase at any Watsons outlet, RM1 will be donated to ‘Tabung TV3 Bersamamu’, an ongoing charitable fund initiated by TV3. Customers also will be rewarded for positive hygiene habit as they stand a chance to win prizes from Habib Jewels via Lifebuoy’s nationwide contest.

Interested to know more about Lifebuoy,
Website    : http://www.lifebuoy.com/
Facebook : https://www.facebook.com/LifebuoyMalaysia/


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"Buka Puasa Bersama Antabax" Hygiene Care With DJ Sinar FM And MY FM.

Antabax, the number 1 Halal antibacterial personal care range[1], has teamed up with Sinar FM, the station that ‘brightens your life’, Malaysia’s number 2 Malay station, on a throwback to the traditional Malay art form of rhyming quatrains, or ‘pantun’ that will put the spotlight on hand hygiene, this Ramadan season. Sounds interesting!

The Buka Puasa Sinar Bersama Antabax contest will offer 20 witty rhymers & three of their nearest and dearest the opportunity to break fast with Sinar FM deejays Salih Yaccob & Feeya at an exclusive event at Restaurant Istana Bambu, Ampang. Winners will also receive RM150 in cash and product Antabax for their skillful replies.  

The contest will run for two weeks from June 5 to June 16, 2017, twice a day between 10am to midnight. There will be two winners each day from Monday to Friday, for a total of 20 winners.

The mechanics are simple; complete the remaining two lines of a four line pantun with the first two lines being the chorus of Antabax’ catchy hand hygiene song; Gosok-gosok di tapak tangan, Gosok-gosok di celah jari… Start preparing your replies now so that they’re dazzled with wit and wisdom.

To Sinar FM and MY FM listeners in the Klang Valley, their radio cruisers will be distributing handy pocket-sized Antabax antibacterial wipes and shower cream for better hygiene, with or without access to water. Tune in to Sinar FM and MY FM to know the location of the cruisers to get your Antabax on-the-go!

According to Ms Mandy Lee, Senior Brand Manager, Household & Personal Care Department, Marketing Division of Lam Soon Edible Oils Sdn Bhd said that Antabax understands the needs of busy people who want to maintain their health and hygiene while on-the-go, especially during Ramadan and Hari Raya. 

“Antabax is the number 1 Halal antibacterial personal care range in Malaysia. We understand our customers’ behavior, and know that they lead active lifestyles, even during Ramadan. This is why we are giving out essentials such as full-size antibacterial wipes for cleansing without water, and sample size shower cream for cleaning with water,” Ms Lee said.

“While being a 21st Century Malaysian brand, we are also focused in preserving the rich heritage of art forms such as pantun, and have added a fun twist that links it back to our brand, as a reminder on keeping clean and healthy during Ramadan and Raya. We know that many of our users enjoy the music on MY FM and Sinar FM, and the personalities of Sinar deejay Salih Yaccob & Feeya, which is why part of their prize is to break fast with these role models,” Ms Lee added.

According to Puan Rasidah Kashim, Content Manager, Sinar FM, feedback from listeners during Ramadan indicates that while all look forward to breaking their fast, some find it difficult to get home or to an eatery in time for Iftar, and need to break fast in their cars, or even on public transport.

“The need is real, especially during Ramadan for an on-the-go sanitizing solution, and Antabax has made it happen. Sinar FM is proud to collaborate with Antabax on a program that is fun and educational, while rekindling interest in the rhyming pantuns,” said Puan Rasidah.

For more info on ‘Buka Puasa with Sinar’s Announcers’, 




[1] *Nielsen MAT April ’16, Medicated Liquid segment

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