iflix, the world’s leading Subscription Video
on Demand (SVoD) service for emerging markets, today announced the establishment
of iflix Africa to bring its world
class service to sub-Saharan Africa (SSA). iflix Africa will be headquartered
in Cape Town, South Africa and trade commercially as ‘iflix’. With launches
planned in Nigeria, Ghana Kenya, Tanzania and Zimbabwe, iflix Africa will
increase iflix’s global footprint to 23 territories worldwide, with additional
regional markets to be added over the coming months.
The commercial launch
of iflix’s SVOD service across SSA is planned over the second and third quarter
of 2017, and will make iflix’s vast range of thousands of TV shows, movies and
more, including many first run exclusives and award
winning programs available to hundreds of millions of consumers across the
region. In addition to having the best of Hollywood, Bollywood, Nollywood
and other regional and local programming, the service will additionally offer
an extensive collection of highly acclaimed African shows and movies with iflix
Africa planning to introduce exclusive African content series.
Having first launched
its service in May 2015, iflix quickly established its dominance in the Asian
region, rolling out its world class service to 18 markets across Asia and MENA
in less than two years, acquiring over 5 million members over the period. iflix
Africa will capitalize on SSA’s large youth population, rapidly growing
internet and smartphone penetration, and huge appetite for digital content and
entertainment.
In March 2017, iflix announced the completion
of a US$90+ million round of funding to support its international expansion. The
round added new investors Liberty Global Group and Zain Group to the company’s
formidable shareholder registry which also includes global heavyweights Sky
plc, Catcha Group and Evolution Media.
Mark Britt, iflix Co-founder and CEO said:
“The establishment of iflix Africa represents an incredibly exciting step in
iflix’s growth story. As Africa transitions from the margins to the mainstream
of the global economy, there is a unique, ‘once in a generation’ opportunity to
fundamentally shift the way a billion people consume and enjoy content. By
2020, Africa will have 720 million smartphone users. We aim to meet the entertainment
needs of those growingly connected viewers.”
“As
the fastest-growing mobile market on earth, Africa is without question one of
the world’s most dynamic regions. We are thrilled to introduce our
first-of-its-kind SVoD service here. We are passionately focused on providing the broadest selection of
premium content at a price everyone can afford. We can’t wait to tackle both
the enormous opportunities and challenges ahead, in serving this incredibly
diverse and exciting region,” added Andre de Wet, iflix Head of Africa.
Currently
available to over one billion consumers in 18 markets across Asia and MENA,
iflix will soon roll-out its world class service across sub-Saharan Africa with
initial launches in Nigeria, Ghana, Kenya, Tanzania and Zimbabwe. Each
subscription will allow users to access the service on up to five devices,
including phones, laptops, tablets, and television sets, for viewing wherever,
whenever.
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