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| Chuljin Yoon, Chief Operating Officer of 11street and Tan Poh Ai, Chief Executive Officer of Fujiaire (M) Sales and Service Sdn. Bhd. launching the Fujiaire Shibui Skin Series, which is available exclusively on 11street. |
Inspired by a greater demand in smart home
integration, 11street Malaysia has partnered with Fujiaire
Sales & Services Sdn Bhd, an
air-conditioner manufacturer famous for its air-cleaning ioniser system since
1996, to reach out to more digital consumers. The partnership sees the launch of
the Fujiaire Shibui Skin Series– its first WiFi-enabled air conditioner with six
wallpaper sticker designs, exclusively on 11street.
‘Shibui’ in Japanese refers to the aesthetic
theory of simplicity, subtlety and unobtrusive beauty. Riding on the
overarching theme, the Fujiaire Shibui Skin Series epitomises the fine blend
of classicism and contemporary innovation, with an aim to provide a modern
living experience for today’s home owners looking for clean lines to add on to
the aesthetics of their living spaces, with full technological prowess.
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| The 5-star rated Fujiaire Diamond Shibui Series is a testament to the technological prowess and innovation of Malaysians that is of global competency, available at the convenience of tech-savvy consumers. |
The
air-conditioner comes to life through the imbued AC Freedom Control App, to
allow users to interact with the unit through WiFi on one’s smartphone to monitor,
schedule and control the temperature of the room with one touch from a distance.Essentially,
the smartphone becomes one’s personalised remote control.
Chuljin Yoon, Chief Operating Officer of 11street
revealed: “We are now standing at the frontline of
e-retailing industry, whereby the lines between online and in-store shopping
are blurred. In fact, modern consumers have shown a preference for shopping
online, citing ‘convenience’ and ‘time saving’ as two most important factors.
“As Malaysia continues to lead the way in e-commerce
in Southeast Asia, we at 11street are rising to the challenge by boosting our smart
home and electrical offerings under our home and living category. Through this
collaboration with Fujiaire, we hope to meet our consumers’ demands for
smarter, more innovative and modern appliances.”
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| From left to right: Daryl Tan Kok Jien, Customer Service Manager for Fujiaire (M) Sales and Service Sdn. Bhd.; Tan Poh Ai, Chief Executive Officer of Fujiaire (M) Sales and Service Sdn. Bhd.; Chuljin Yoon, Chief Operating Officer of 11street; and Bruce Lim, Vice President of Merchandising of 11street; at the launch of the Fujiaire Shibui Skin Series, which is exclusively available on 11street. |
Driven
by the rapid evolution of WiFi technology globally, the smart home concept is
slowly but surely infiltrating the Malaysian market.
“Research has shown that 65% of baby boomers are
willing to pay an additional 20% for a home fitted with smart automated
features such as WiFi-enabled devices[1].
Millennials meanwhile are
easily captivated by new technology, especially those that offer convenience
right to their fingertips. This is why 11street is the perfect gateway for us
to reach out to the younger audiences in Malaysia, and more importantly, to be
a part of our strategy to break into the world of e-commerce. The retail
industry is becoming increasingly competitive, and at Fujiaire, we realise the
need to leverage on the strength of this collaboration with 11street to establish
an online presence,” said Tan Poh Ai,
Chief Executive Officer of Fujiaire Sales & Services Sdn Bhd.
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| Tan Poh Ai, Chief Executive Officer of Fujiaire (M) Sales and Service Sdn. Bhd and Chuljin Yoon, Chief Operating Officer of 11street; and Bruce Lim, Vice President of Merchandising of 11street, posing with contemporary dancers at the launch of the Fujiaire Shibui Skin Series on 11street. |
Established
in 1994, Fujiaire
Sales & Services Sdn Bhd was formed by a team of Malaysian technical and marketing experts. To date,
it has a wide global clientele from more than 20 countries including Malaysia,
Indonesia, and Vietnam, and won the prestigious Brand Excellence Award from the
Ministry of International Trade & Industry (MITI) in 2006.
“We
foresee an unprecedented growth in the smart home segment, what not with
current trends of minimalism amplified by technology. On that note, we believe
that this partnership with Fujiaire will open up a new channel for smart home
devices, and enable consumers to activate a premium shopping experience on our
platform as we reflect on our intuition to explore a sustainable e-commerce market
with Fujiaire,” Yoon concluded.
The Fujiaire Shibui Designer Collection features
wallpaper stickers in six different prints – KIDS, MARB, PLAY, SKYX, STON, and UNIQ. Each print can be separately purchasedto
set the mood and feel for each room. Designed with a slimmer built and
integrated digital LED display, the new air-conditioner also features a Vitamin
C filter that produces a healthy stream of moisturiser, enhanced by a super-ioniser
cleaning system to remove dust and germs.
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| The Fujiaire Shibui Skin Series, a collection of sleek and stylish air-conditioning units designed to enhance the features of the modern home, comes with WiFi capabilities and is now available exclusively on 11street. |
For higher cooling capacity and greater energy saving, Fujiaire also offers the Diamond Shibui Series powered by a five-star
rating inverter with an average savings of up to 50% in electricity consumption
per month. This comes up to approximately RM50 saved each month, based on an
eight-hour usage per day, on top of the existing cool features.
The Fujiaire Shibui Skin Series retails between
RM1,170 and RM2,574, whereas the Fujiaire Shibui Diamond Series retails between
RM1,350 and RM2,925. All Fujiaire air-conditioners purchased from 11street come
with a three-year warranty.
For more information on the Fujiaire Shibui Skin Series,
