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Leading adult milk brand Anlene® and its ambassador Dato’ Sheila Majid jointly calls out to Malaysians to care for their hearts by watching their 3 Highs which are high cholesterol, high blood pressure and high blood sugar. The call was made at the launch of Anlene HEART-PLUS^™, a new milk powder formulated to care for the heart on the back of worrying Malaysian health statistics. Malaysian must stay active in workout to be in healthy lifestyle.

According to Dr. Chee Kok Han, professor and cardiology consultant at Hospital Universiti Malaya, high cholesterol, high blood pressure and high blood sugar, collectively known as the 3 Highs, are main risk factors to non-communicable diseases, which accounts for an estimated 73% of total deaths in Malaysia.¹ Cardiovascular diseases including heart attacks and strokes are the biggest contributor of non-communicable diseases.²

Sharing heart health tips at the product launch, Dr. Chee alerted: “Nearly one in every two Malaysian adults has high blood cholesterol;³ nearly one in every three has high blood pressure;⁴ one in every six has Type 2 diabetes;⁵ and nearly one in four heart attack patients are below 50 years old”.⁶

“So it is pressing for adults to be more aware of and control their 3 Highs through their healthy dietary and lifestyle habits to achieve better heart health,” he added.

Karen Ong, Marketing Director of Fonterra Brands Malaysia said understanding consumers’ healthy living needs has driven the company to innovate the latest heart-caring formulation and to initiate campaigns that raise awareness of heart health.

“At Fonterra, we’re focused on making great dairy products that not only taste good but support the improved health and wellbeing of people. In line with this, our development efforts in recent years has resulted in Anlene® moving beyond nutrition for bone. Starting last year, we have included MoveMax™ in Anlene®’s formulation to support not just bones, but also the joints and muscles and to help support ease of movement. This year, our new product Anlene HeartPlus™ features both MoveMax™ and HeartMax™, which is a combination of nutrients that cares for the heart while supporting movement,” she added.

HeartMax™ nutrient bundle includes Plant Sterols, Omega 3 (DHA & EPA) and Potassium with the benefits that Plant sterols helps to reduce cholesterol, Potassium is known to help maintain normal blood pressure;⁷ and some studies have shown that Omega 3 fatty acid may help to reduce triglycerides or fats in the blood.⁸

Additionally, Anlene HeartPlus^™ formulation is tested to be low in glycaemic index (GI)*. It is important to consume low GI foods to help manage blood sugars in the body.

Concurring with Dr. Chee’s advice, Karen said while taking the right nutrition is a good start, it must be coupled with regular physical activities to create a lifestyle change that effectively puts Malaysian adults on the path to better heart health.

“That is why Anlene® chooses to work with a familiar Malaysian name, Dato’ Sheila Majid -- Malaysia’s beloved jazz queen to raise awareness of heart health and healthy living,” said Karen.

Talking about the two loves in her life, Sheila exclaimed: “It is not easy to continue to stay active after 32 years in the music industry and to keep up with my family, especially my two school-going age and active daughters. To do what I love, I have to stay physically active and eat healthily for my overall health and well-being.”

“So I urge Malaysians, young and old to start taking care of their hearts and control the 3 Highs. Exercise regularly, eat a balanced diet and drink two glasses of Anlene HEART-PLUS^™ daily, and you can continue to do what you love!” she said.

Dr. Chee agreed with Sheila’s approach to healthy living and he added more advice for those who want to stay heart healthy. “To maintain a healthy heart profile, perform an annual health check to monitor your blood cholesterol, blood pressure and blood sugar levels,” he said.

“Maintain a healthy body weight with BMI (body mass index) range between 18.5 and 24.9 and manage your stress. These can be achieved by eating healthy and exercising regularly, which also keeps your 3 Highs in check!” Anlene Heart-Plus^™ is now available at major retail outlets nationwide.

For more information about Anlene Heart-Plus^™ and ways to stay heart healthy,

Website : www.anlene.com.my

Facebook : www.facebook.com/AnleneMalaysia

*Footnote: Glycaemic index (GI) is a relative ranking of carbohydrate in foods according to how they affect blood sugar levels.

References:

1 & 2 National Health and Morbidity Survey 2015, Non-Communicable Diseases, Risk Factors & Other Health Problems, Ministry of Health, pp. 13

3 National Health and Morbidity Survey 2015, Non-Communicable Diseases, Risk Factors & Other Health Problems, Ministry of Health, pp. 20: The overall prevalence of hypercholesterolemia (known and undiagnosed) among adults of 18 years and above in this survey was 47.7%.

4 National Health and Morbidity Survey 2015, Non-Communicable Diseases, Risk Factors & Other Health Problems, Ministry of Health, pp. 17: The overall prevalence of hypertension (known and undiagnosed) among adults of 18 years and above in this survey was 30.3%.

5 National Health and Morbidity Survey 2015, Non-Communicable Diseases, Risk Factors & Other Health Problems, Ministry of Health, pp. 14: The overall prevalence of diabetes mellitus (known and undiagnosed) among adults of 18 years and above in this survey was 17.5%.

6 W.A. Ahmad, KH Sim (Eds.) Annual Report of the NCVD-ACS Registry, 2011-2013. Kuala Lumpur, Malaysia: National Cardiovascular Disease Database, 2015.

7 EFSA Journal 2010, 8(2); 1469

8 Jung UJ et al. n-3 Fatty acids and cardiovascular disease: mechanisms underlying beneficial effects. Am J Clin Nutr 2008;87(suppl):2003S–9S.

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Chuljin Yoon, Chief Operating Officer of 11street and Tan Poh Ai, Chief Executive Officer of Fujiaire (M) Sales and Service Sdn. Bhd. launching the Fujiaire Shibui Skin Series, which is available exclusively on 11street.

Inspired by a greater demand in smart home integration, 11street Malaysia has partnered with Fujiaire Sales & Services Sdn Bhd, an air-conditioner manufacturer famous for its air-cleaning ioniser system since 1996, to reach out to more digital consumers. The partnership sees the launch of the Fujiaire Shibui Skin Series– its first WiFi-enabled air conditioner with six wallpaper sticker designs, exclusively on 11street.

‘Shibui’ in Japanese refers to the aesthetic theory of simplicity, subtlety and unobtrusive beauty. Riding on the overarching theme, the Fujiaire Shibui Skin Series epitomises the fine blend of classicism and contemporary innovation, with an aim to provide a modern living experience for today’s home owners looking for clean lines to add on to the aesthetics of their living spaces, with full technological prowess.

The 5-star rated Fujiaire Diamond Shibui Series is a testament to the technological prowess and innovation of Malaysians that is of global competency, available at the convenience of tech-savvy consumers.

The air-conditioner comes to life through the imbued AC Freedom Control App, to allow users to interact with the unit through WiFi on one’s smartphone to monitor, schedule and control the temperature of the room with one touch from a distance.Essentially, the smartphone becomes one’s personalised remote control.

Chuljin Yoon, Chief Operating Officer of 11street revealed: “We are now standing at the frontline of e-retailing industry, whereby the lines between online and in-store shopping are blurred. In fact, modern consumers have shown a preference for shopping online, citing ‘convenience’ and ‘time saving’ as two most important factors.

“As Malaysia continues to lead the way in e-commerce in Southeast Asia, we at 11street are rising to the challenge by boosting our smart home and electrical offerings under our home and living category. Through this collaboration with Fujiaire, we hope to meet our consumers’ demands for smarter, more innovative and modern appliances.”

From left to right: Daryl Tan Kok Jien, Customer Service Manager for Fujiaire (M) Sales and Service Sdn. Bhd.; Tan Poh Ai, Chief Executive Officer of Fujiaire (M) Sales and Service Sdn. Bhd.; Chuljin Yoon, Chief Operating Officer of 11street; and Bruce Lim, Vice President of Merchandising of 11street; at the launch of the Fujiaire Shibui Skin Series, which is exclusively available on 11street.

Driven by the rapid evolution of WiFi technology globally, the smart home concept is slowly but surely infiltrating the Malaysian market.

“Research has shown that 65% of baby boomers are willing to pay an additional 20% for a home fitted with smart automated features such as WiFi-enabled devices[1]. Millennials meanwhile are easily captivated by new technology, especially those that offer convenience right to their fingertips. This is why 11street is the perfect gateway for us to reach out to the younger audiences in Malaysia, and more importantly, to be a part of our strategy to break into the world of e-commerce. The retail industry is becoming increasingly competitive, and at Fujiaire, we realise the need to leverage on the strength of this collaboration with 11street to establish an online presence,” said Tan Poh Ai, Chief Executive Officer of Fujiaire Sales & Services Sdn Bhd.

Tan Poh Ai, Chief Executive Officer of Fujiaire (M) Sales and Service Sdn. Bhd and Chuljin Yoon, Chief Operating Officer of 11street; and Bruce Lim, Vice President of Merchandising of 11street, posing with contemporary dancers at the launch of the Fujiaire Shibui Skin Series on 11street.

Established in 1994, Fujiaire Sales & Services Sdn Bhd was formed by a team of Malaysian technical and marketing experts. To date, it has a wide global clientele from more than 20 countries including Malaysia, Indonesia, and Vietnam, and won the prestigious Brand Excellence Award from the Ministry of International Trade & Industry (MITI) in 2006.

“We foresee an unprecedented growth in the smart home segment, what not with current trends of minimalism amplified by technology. On that note, we believe that this partnership with Fujiaire will open up a new channel for smart home devices, and enable consumers to activate a premium shopping experience on our platform as we reflect on our intuition to explore a sustainable e-commerce market with Fujiaire,” Yoon concluded.

The Fujiaire Shibui Designer Collection features wallpaper stickers in six different prints – KIDS, MARB, PLAY, SKYX, STON, and UNIQ. Each print can be separately purchasedto set the mood and feel for each room. Designed with a slimmer built and integrated digital LED display, the new air-conditioner also features a Vitamin C filter that produces a healthy stream of moisturiser, enhanced by a super-ioniser cleaning system to remove dust and germs.

The Fujiaire Shibui Skin Series, a collection of sleek and stylish air-conditioning units designed to enhance the features of the modern home, comes with WiFi capabilities and is now available exclusively on 11street.

For higher cooling capacity and greater energy saving, Fujiaire also offers the Diamond Shibui Series powered by a five-star rating inverter with an average savings of up to 50% in electricity consumption per month. This comes up to approximately RM50 saved each month, based on an eight-hour usage per day, on top of the existing cool features.

The Fujiaire Shibui Skin Series retails between RM1,170 and RM2,574, whereas the Fujiaire Shibui Diamond Series retails between RM1,350 and RM2,925. All Fujiaire air-conditioners purchased from 11street come with a three-year warranty.

For more information on the Fujiaire Shibui Skin Series,

Website : http://www.11street.my/benefit/promotionDetail.do?planDisplayNumber=593078

[1]http://www.timesreporter.com/news/20170730/home-smart-home-easiest-way-to-learn-about-household-tech-try-it

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