Leading adult milk brand
Anlene® and its ambassador Dato’ Sheila Majid jointly calls out to Malaysians
to care for their hearts by watching their 3
Highs which are high cholesterol, high
blood pressure and high blood sugar. The call was made at the launch of
Anlene HEART-PLUS™, a new milk powder formulated to care for the
heart on the back of worrying Malaysian health statistics. Malaysian must stay active in workout to be in healthy lifestyle.
According to Dr. Chee Kok Han,
professor and cardiology consultant at Hospital Universiti Malaya, high cholesterol, high blood pressure and high blood sugar,
collectively known as the 3 Highs, are main risk factors to non-communicable diseases, which accounts for an
estimated 73% of total deaths in Malaysia.1 Cardiovascular diseases including
heart attacks and strokes are the biggest contributor of non-communicable
diseases.2
Sharing heart health tips at
the product launch, Dr. Chee alerted: “Nearly one in every two Malaysian adults
has high blood cholesterol;3 nearly one in every three has high
blood pressure;4 one in every six has Type 2 diabetes;5 and
nearly one in four heart attack patients are below 50 years old”.6
“So it is pressing for adults
to be more aware of and control their 3
Highs through their healthy dietary and lifestyle habits to achieve better heart
health,” he added.
Karen Ong, Marketing Director
of Fonterra Brands Malaysia said understanding consumers’ healthy living needs has
driven the company to innovate the latest heart-caring formulation and to
initiate campaigns that raise awareness of heart health.
“At Fonterra, we’re focused on making great dairy products
that not only taste good but support the improved health and wellbeing of
people. In line with this, our development efforts in recent years has resulted
in Anlene® moving beyond nutrition for bone. Starting last year, we have included
MoveMax™ in Anlene®’s formulation to support not just bones, but also the
joints and muscles and to help support ease of movement. This year, our new
product Anlene HeartPlus™ features both MoveMax™ and HeartMax™, which is a
combination of nutrients that cares for the heart while supporting movement,” she added.
HeartMax™ nutrient bundle includes Plant Sterols, Omega 3 (DHA & EPA)
and Potassium with the benefits that Plant sterols helps to reduce
cholesterol, Potassium is known to help maintain normal blood pressure;7
and some studies have shown that Omega 3 fatty
acid may help to reduce triglycerides or fats in the blood.8
Additionally, Anlene HeartPlus™ formulation is tested to be
low in glycaemic index (GI)*. It is important to consume low GI foods to help manage blood sugars in
the body.
Concurring with Dr. Chee’s advice,
Karen said while taking the right nutrition is a good start, it must be coupled
with regular physical activities to create a lifestyle change that effectively
puts Malaysian adults on the path to better heart health.
“That is why Anlene® chooses to work
with a familiar Malaysian name, Dato’ Sheila Majid -- Malaysia’s beloved jazz
queen to raise awareness of heart health and healthy living,” said Karen.
Talking
about the two loves in her life, Sheila exclaimed: “It is not easy to continue
to stay active after 32 years in the music industry and to keep up with my family,
especially my two school-going age and active daughters. To do what I love, I
have to stay physically active and eat healthily for my overall health and
well-being.”
“So I urge Malaysians, young and old
to start taking care of their hearts and control the 3 Highs. Exercise regularly, eat a balanced diet and drink two
glasses of Anlene HEART-PLUS™ daily, and you can continue to do what
you love!” she said.
Dr. Chee agreed with Sheila’s
approach to healthy living and he added more advice for those who want to stay
heart healthy. “To maintain a healthy heart profile, perform
an annual health check to monitor your blood cholesterol, blood pressure and
blood sugar levels,” he said.
“Maintain
a healthy body weight with BMI (body mass index) range between 18.5 and 24.9 and
manage your stress. These can be achieved by eating healthy and exercising
regularly, which also keeps your 3 Highs
in check!” Anlene Heart-Plus™ is now available at major
retail outlets nationwide.
For more information about Anlene Heart-Plus™
and ways to stay heart healthy,
1 & 2 National Health and Morbidity Survey 2015, Non-Communicable
Diseases, Risk Factors & Other Health Problems, Ministry of Health, pp. 13
3 National Health and Morbidity Survey 2015,
Non-Communicable Diseases, Risk Factors & Other Health Problems, Ministry
of Health, pp. 20:
The overall prevalence of hypercholesterolemia (known and undiagnosed) among
adults of 18 years and above in this survey was 47.7%.
4 National Health and Morbidity Survey 2015,
Non-Communicable Diseases, Risk Factors & Other Health Problems, Ministry
of Health, pp. 17:
The overall prevalence of hypertension (known and undiagnosed) among adults of
18 years and above in this survey was 30.3%.
5 National Health and Morbidity Survey 2015, Non-Communicable
Diseases, Risk Factors & Other Health Problems, Ministry of Health, pp. 14: The overall prevalence of diabetes
mellitus (known and undiagnosed) among adults of 18 years and above in this
survey was 17.5%.
6 W.A. Ahmad, KH Sim (Eds.) Annual Report of the
NCVD-ACS Registry, 2011-2013. Kuala Lumpur, Malaysia: National Cardiovascular
Disease Database, 2015.
7 EFSA Journal 2010, 8(2); 1469
8 Jung
UJ et al. n-3 Fatty acids
and cardiovascular disease: mechanisms underlying beneficial effects. Am J Clin Nutr 2008;87(suppl):2003S–9S.
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