#StayAtHome with Starbucks Premium
Instant Soluble Coffee. No coffee machine required. Nestlé Malaysia is introducing
another compelling segment
with the launch of Starbucks®Premium Instant (Soluble) coffee.
The new range consists of Medium Roast and Dark Roast
coffees, as well as a variety of coffee beverages. Available in multi-serve
tins and single-serve formats, the products combine the unrivaled expertise and
heritage of Nestlé in the instant coffee segment with the unique signature
premium taste of Starbucks®.
From April 2020, consumers will be able to enjoy high quality
Starbucks®coffees in a convenient instant/soluble format,
at home. This comes after Nestlé Malaysia introduced Malaysians to the exciting ‘Starbucks® at
Home’ coffee last September 2019.
The range was made up of 11 products, including whole bean and roast
and ground packaged coffees, as well as the first-ever Starbucks® capsules developed using Nescafé
Dolce Gustoproprietary coffee and system
technologies. The products were the first innovation jointly developed by
Nestlé andStarbucks®
after the two companies formally created a global alliance allowing Nestlé to expand its coffee
portfolio, beyond Nescafé and Nespresso, adding another iconic brand, Starbucks®.
Mouse mommy and MR love the richness and creamy chocolatey
taste of Starbucks Caffè Mocha.
Starbucks Caramel Latte also taste smooth and caramelly sweet
that will be a good treats of the day!
Mouse mommy loves this new range of Starbucks Premium Instant Soluble Coffees that convenient, time-saving
and of course premium taste of the coffee! Real exciting
‘Starbucks® at Home’!
Medium Roast is a smooth and balanced Latin American
coffee with creamy notes of milk chocolate and nuts, while the Dark Roast is a
fuller-bodied, bold Latin American coffee with a sweet roast flavor and notes
of delicious dark chocolate.
The new coffee beverages are directly inspired by
signature Starbucks® beverages, available in Cappuccino, Caffè Latte, Caffè Mocha and Caramel
Latte.
Mr Othman Chraibi,
Business Executive Officer, Beverages
Unit, Nestlé Malaysia Bhd,said, "The continued
strong collaboration between Starbucks® and Nestlé enabled us to move at speed and to expand the Starbucks®brand into the instant/soluble coffee segment,
which consumers in Malaysia know and love.
We are delighted to keep leveraging
on our coffee expertise to create new coffee premium experiences for consumers
to enjoy conveniently in the comfort of their homes.
We are very excited to
introduce our high-quality Starbucks® premium instant coffee range, as it is a great solution to
recreate the signatureStarbucks®beverage with no preparation hassle. It has never been easier
to be your own Barista.”
All products are crafted with the
same high-quality, ethically sourced C.A.F.E. Practices Arabica beans that are
served in Starbucks® coffeehouses around the world.
The ‘Starbucks®at Home’ Premium Instant (Soluble) coffee
range will be available on Lazada and Shopee as well as selected retailers and
supermarkets.
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