Fernleaf Launches Nationwide Campaign to Celebrate Generations of Malaysian Families

 

Fernleaf, Malaysia’s No.1 Family Milk Powder Brand^*, is celebrating generations of Malaysians who have grown up with its trusted dairy goodness through its nationwide heritage campaign, “Kebaikan Nutrisi Untuk Setiap Generasi.” Running until 30 November 2025, the campaign reinforces Fernleaf’s long standing commitment to the natural goodness of New Zealand dairy and its role in nourishing families - past, present, and future. 

“For more than 40 years, Fernleaf has been a trusted companion in Malaysian family life - from the breakfast tables to the everyday school lunchboxes. This campaign is our way of celebrating that journey, and more importantly, the real stories of families who have grown up with Fernleaf, passing down the same trusted goodness from one generation to the next. Our consumers’ enduring trust has made Fernleaf the top-of-mind choice for generations. We hope to continue growing with Malaysians, nurturing the next generation with the same care, trust, and goodness that has been part of their lives for decades,” said Lim Siew Poh, Marketing Director of Fonterra Brands Malaysia and Singapore.

 

Malaysians can look forward to a line-up of exciting activities designed to bring families together and create lasting memories. This includes Fernleaf Milk Truck, Citarasa Malaysia Bersama Fernleaf roadshows, and the heartwarming “Disayangi Setiap Generasi” video series, as well as the Buy & Win contest that offers golden prizes and the limited-edition Fernleaf vintage cooler bag in the iconic Fernleaf tin design. Each initiative reinforces Fernleaf’s role in Malaysian homes nationwide, reminding families that while times may change, the goodness of Fernleaf remains constant, nourishing every member of the family for generations.

  

Classic Malaysian Drinks on The Fernleaf Milk Truck 

From 1 September to 31 October 2025, catch the Fernleaf Milk Truck as it travels nationwide, bringing a taste of Malaysia’s favourite classic drinks! Enjoy free, freshly made Teh Tarik, Sirap Bandung, and Iced Chocolate Milk, all crafted with Fernleaf Full Cream and Family Chocolate Milk Powders. Consumers can also explore these beloved recipes and collect limited-edition Fernleaf vintage fridge magnets and plushies tote bag that are available in 5 and 3 unique designs respectively!

  

By featuring these well-loved local beverages, the campaign not only highlights the versatility of Fernleaf products but also brings families together to enjoy timeless flavours, creating joyful memories.

 

“Disayangi Setiap Generasi” Video Series Fernleaf has released a heartwarming video series titled “Fernleaf: Disayangi Setiap Generasi,” celebrating the unbreakable bonds of family and the brand’s trusted presence across generations.

 

Inspired by real Malaysian families, the series feature three videos starring Ayu, Angie, and Sri Devi, who share their personal stories of raising children, reflecting both generational contrasts with their own parents and the everyday joys of family life. Through these stories, Fernleaf highlights how quality dairy goodness continues to bring families together - across ethnic groups and communities, in the past and present. 

 

Citarasa Malaysia Bersama Fernleaf Roadshow

The campaign also features the Citarasa Malaysia Bersama Fernleaf roadshow, taking place nationwide from 1 September to 31 October 2025. This roadshow offers Malaysians the opportunity to:

·      Enjoy FREE samples of Malaysian classic drinks – Teh Tarik, Sirap Bandung, and Iced Chocolate Milk made with Fernleaf Full Cream and Family Chocolate Milk Powder;

·       Take part in a fun plinko game and walk away with a limited-edition Fernleaf vintage fridge magnet for FREE!

·       Redeem an exclusive Fernleaf plushie tote bag; and

·       Join the Buy & Win contest for a chance to win gold bar and limited-edition vintage cooler bag.

 Buy & Win Nationwide Contest

Fernleaf is rewarding its loyal fans with the Buy & Win contest, which offers Malaysians a chance to bring home truly irresistible prizes! From 1 September to 30 November 2025, simply purchase RM20 or more of Fernleaf products in a single receipt for a shot at winning a 999.9 gold bar or a limited-edition Fernleaf Vintage Cooler Bag. 

It’s Fernleaf’s way of saying thank you, turn your everyday purchases into extraordinary rewards! 

Beyond prizes and promotions, Fernleaf continues to give back to Malaysians in meaningful ways. During Merdeka Day, the brand proudly contributed RM200,000 worth of milk, serving parade-participants close to 19,000 cups for free. This gesture reinforces Fernleaf’s long-standing commitment to nourishing Malaysians across generations.

 

Don’t miss out on this fun campaign! Discover more about Fernleaf’s “Kebaikan Nutrisi Untuk Setiap Generasi” and its exciting activities, and find out how you can join in by visiting Fernleaf’s Facebook (@Fernleaf Malaysia), Instagram (@fernleaf_malaysia), TikTok (@fernleafmy), or their website at https://www.fernleaf.com.my/en.html 

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RAISING A FINANCIAL-SAVVY GENERATION | “INSURELIT: EARN, SAVE AND PROTECT” SUN LIFE MALAYSIA BOARD GAME

 

Sun Life Malaysia, an insurance and takaful provider, today introduced a new financial literacy board game, “InsureLit: Earn, Save and Protect” which aims to enhance the financial and insurance literacy in Malaysian society, starting with children.

Developed in collaboration with Wealth of Life Children, a financial education group, this board game serves as a tool for parents to nurture financially savvy children from an early age. 

The initiative comes under the company’s InsureLit Campaign whose mission is to build a financially resilient nation by helping people to elevate their insurance and takaful knowledge and fostering positive financial habits.

Raymond Lew, CEO and President/Country Head of Sun Life Malaysia emphasised, “At Sun Life, we are committed to increase the financial security of our Clients and communities. We believe the best way to empower people is by improving their financial literacy and skills. Financial literacy is crucial for children as it lays the foundation for responsible financial management later in life.”

“Our goal with the board game is to make learning about financial literacy engaging, interactive, and fun for children. Through playing the game, we hope children will gain a better understanding of the concepts of Save, Earn and Protect, and financial planning in a relatable and accessible way,” Lew elaborated.

Fostering Insurance Literacy Through Play The InsureLit board game is designed to empower children aged 9 and above with essential principles of earning, saving, and protecting their money, all while instilling values of integrity. 

This game places a special emphasis on teaching about insurance and takaful protection which forms an essential part of financial health.

In this game, players embark on a financial adventure, navigating various financial challenges and dilemmas that mimic real-life scenarios in an interactive and fun way that is easy to understand. From earning, saving, and protecting to doing what’s right, the board game teaches children different ways to earn money, such as through chores, engaging in simple tasks, and saving money in the bank.

They will learn the importance of saving money for future needs and goals, and basic saving strategies like spending wisely and keeping emergency funds. 

The game also introduces the concept of risk management and strategies to protect savings from unexpected events such as theft, accidents, scams, or natural disasters. Additionally, it aims to develop ethical awareness and critical thinking skills as children navigate moral dilemmas and learn to make principled decisions that benefit themselves and their community.

“The concept of this game is inspired by real-life scenarios and experiences both in finance and life. We know that an interactive and engaging tool is needed to teach children about these financial concepts and the importance of making ethical decisions. Through the game, children can also learn about the consequences of the decisions they take during the game in a fun and enriching way,” shared Adeline Ten, Chief Nurturing Officer and Master Trainer of Wealth of Life Children.

The board game is available in two versions – Junior Edition (for players aged 9 and above) and Advanced Edition (for players aged 18 and above). The Junior Edition has also been adapted into a Mini Edition, available to the public to take home at InsureLit Roadshows taking place at two more locations across Malaysia at IOI City Mall Putrajaya (31st July - 4th August) and IOI Mall Puchong (18th - 22nd September).

Empowering Financial Literacy in Children Through Schools To promote financial education among young learners, Sun Life Malaysia is partnering with MyPerintis, a youth-driven non-profit organisation that shares a similar vision to youth empowerment, to make this board game accessible to children in 25 primary schools in the Klang Valley, starting July until December this year.

“Our collaboration with Sun Life Malaysia enables both organisations to combine our strengths and deliver a financial education programme that is targeted, and effectively educates and equips young minds with essential financial skills for a brighter future,” shared Dato’ Lawrence Low, Founding Chairman of MyPerintis.

For more information about Sun Life Malaysia’s InsureLit campaign, 

Website : https://www.sunlifemalaysia.com/campaigns/insurelit/

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AEON FASHION PREVIEW JUNE 2024 | ASEAN DESIGNERS INVITED TO MEET CUSTOMERS AND BREAK INTO NEW MARKET | KIDS TO SILVER-HAIRED GENERATION FASHION #AFPJUNE2024

AEON, renowned for its highly-anticipated Fashion Preview, returns with a fresh focus to highlight new collaborators to address cross-generational needs and celebrate body diversity. Famous for its novel and inventive setups, this preview features the runway at the supermarket to seamless blend fashion with daily shopping routines, allowing shoppers at AEON Cheras Selatan to experience fashion amidst their grocery errands.

 

Silver-Haired Generation Shines with Takumi Jeans

The often-forgotten silver-haired generation is finally getting the spotlight it deserves at the AEON Fashion Preview. This year, Takumi Jeans, known for their high-quality artisanal denim crafted at the renowned Okayama Prefecture, takes center stage. 

 

These jeans are not only eco-friendly and exceptionally durable but also embody a perfect blend of traditional craftsmanship and modern style. Designed to meet the unique needs and tastes of the mature audience, Takumi Jeans offer comfort, style, and sustainability. This collaboration with Takumi Jeans underscores a commitment to high-quality, culturally rich fashion that celebrates and honours the wisdom and elegance of the silver-haired generation.

 

Championing Inclusivity: Michiko Ohashi and Plus-Sized Fashion

J-pop’s Big Angel and la farfa magazine’s special collaborator, Michiko Ohashi is leading the charge for inclusivity at the AEON Fashion Preview. As the special collaborator for la farfa magazine, Japan's premier plus-sized fashion publication, Ohashi brings her unique perspective and advocacy to the forefront. Her work with Big Angel, a popular plus-sized idol group, has already made waves in promoting body positivity and challenging traditional beauty standards. 

 

At the AEON Fashion Preview, Ohashi will be showcasing collections that celebrate body diversity and empower individuals of all sizes to embrace their unique beauty. Her involvement underscores AEON's commitment to inclusivity, ensuring that fashion is accessible and enjoyable for everyone. Through this collaboration, AEON and Michiko Ohashi aim to inspire a broader acceptance and appreciation of diverse body types in the fashion industry.

 

ASEAN Designers Invited to Break into New Markets with AEON

 

Five prominent ASEAN designers and brands have been invited to foster cross- country exchanges and drive fashion-forward growth. This initiative aims to create a vibrant platform for showcasing innovative designs and cultural diversity, enhancing market visibility for these designers while enriching the fashion landscape in Malaysia and beyond. By leveraging AEON's extensive reach and influence, these designers will have the opportunity to connect with new customers, expand their brand presence, and contribute to a dynamic and inclusive fashion industry. This collaboration not only highlights the creative prowess of ASEAN designers but also underscores AEON's commitment to support regional talent and promote cross-cultural understanding. 

 

Andrew Smith: Led by designer Achmad from Indonesia, celebrated for sophisticated menswear blending traditional craftsmanship with contemporary fashion. Offers a diverse range from soft tailoring to casual wear, ensuring style, comfort, and functionality. Known for global presence and commitment to sustainable practices, supporting local arts. 

 

CDL (Cardinal): Established in 1973, led by designers Leo and Safei from Indonesia, renowned for versatile and stylish clothing for men and women. From casual to formal wear, CDL combines comfort with contemporary style, maintaining affordability and eco-friendly practices. 

 

M.Gee: Since 1990, led by designers Oman and Fajar from Indonesia, this brand specializes in high-quality outdoor workwear including shirts, T-shirts, jackets, and more. Emphasizes durability and quality materials for industrial and outdoor use.

 

Finix: Established and founded by Leonard Cheong, a designer from Singapore in 2019, Finix offers FORM, FIT, and FLOW lines catering to diverse styles with creative fabrics. Promotes self-expression and comfort.

 

Kanzi: Led by designers Muhammad and Liza from Singapore, renowned for elegant formal wear crafted from traditional Ikat fabric. Recognized for sustainability, quality, and unique designs, integrating modern and traditional elements.

 

Following Earlier Debut, stads Introduces New Collection for Urban Explorers Stads Volume 2 is a highly anticipated new collection, building on the success of its inaugural launch as an all-purpose wear. 

Crafted with lightweight and breathable fabrics, Stads Volume 2 ensures comfort and functionality for those constantly on the move. Perfect for navigating the urban landscape, this collection offers versatility, packability and flexibility that cater to freedom and personalization.

 

“In addition to driving lifestyle and fashion inclusivity this season, AEON Select has been curating pop culture that is very much influenced by anime. Launching the latest series of Jujutsu Kaisen, we believe strongly that this has become a powerful medium for self expression, allowing individuals to showcase their unique tastes and personalities. 

By wearing anime-inspired clothing, fans can celebrate their favourite characters and stories, transforming everyday apparel into a canvas for personal creativity and identity,” Low Ngai Yuen, AEON's Chief Merchandise and Marketing Officer states as she also unveils a sneak preview of JKids Sports and new activewear range Appetite. 

Appetite is a playful activewear range with its invigorating tagline Hungry For Action is dedicated to empowering individuals to lead an active and energetic lifestyle.

 

“An active lifestyle is essential for the well-being of both the young and old, fostering health, vitality and a sense of community across generations,” she adds. 

AEON Fashion Preview for June 2024 edition is aligned with AEON's commitment to the United Nations Sustainable Development Goals 8 and 15, focused on promoting a peaceful and inclusive society for sustainable development, providing access to justice, and building effective, responsible, and inclusive institutions.

 

For more information on AFP, 

Website : https://aeonretail.com.my/fashion/afp/june24/

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