Mouse Mommy Treats: CSR

Jom #BackToSchool With Faber-Castell Malaysia Stationery Bus!

Wednesday, November 21, 2018

It is Time To #BackToSchool! Faber-Castell Malaysia launched its Back-to-School Bus with the NEW Slim-Flexi Case 36 & 48 Classic Colour Pencils in conjunction with its Back-to-School Campaign that is happening now until early January 2019.

The Faber-Castell Malaysia Back-to-School Bus, which will be stationed at all leading bookstores, supermarkets and hypermarkets nationwide draw customers with its latest product innovations and attractive displays.

Complemented with eye-catching 3D components, the Back-to-School school bus features a variety of Faber-Castell’s latest stationery products and promotional packs which are value for money.

It further excites and amazes consumers with its main product highlights – namely the Slim-Flexi Case 36 & 48 Classic Colour Pencils that are showcased alongside stunning samples of colouring pieces produced using Faber-Castell’s colour pencils.

Mouse mommy was glad that got the opportunity to Know-How to assemble and disassemble a Faber-Castell Air Gel Pen!

Put in the Faber-Castell Corrector Refill in simple way - Open, click, remove and put in. Easy!

How to use Faber-Castell Creative Tack-It to form Christmas tree, and so on. Interesting media sharing session!

Love the Faber-Castell Tri-Grip 2B Pencil that ergonomic features that allow children easy to grip and hold the pensil appropriately. The extra dark exam grade 2B pencils ideal for students to write and for exam use.

“The specially designed Faber-Castell Back-to-School Bus is an attestation of the brand’s commitment to be innovative in offering consumers a unique shopping experience. With the Faber-Castell Back-to-School Bus launched, we aim not only to introduce Faber-Castell’s latest product innovations, but we also hope to enliven the mood of consumers in preparation for the start of a new school year,” said Ivy Leong, Faber-Castell Malaysia Marketing Manager at the unveiling of the Faber-Castell Malaysia Back-to-School Bus and the launching of the Slim-Flexi Case 36 & 48 Classic Colour Pencils.

The NEW Faber-Castell Slim-Flexi Case 36 & 48 Classic Colour Pencils are designed with inner grooves to help ensure that the colour pencils are well aligned and neat during storage.

In addition, its slim and compact case minimizes storage space (i.e. school bags) which enables it to be carried and used anywhere at the user’s convenience.

“The Faber-Castell’s latest packaging design for its wide range of colour pencils (i.e. 12, 24, 36 & 48 colours), aims to improve user experience - be it at school or for leisure purposes. We are confident that with this new Slim-Flexi Case, which is compact, flexible and slim, consumers especially school children are perked up to carry it around and thereafter enjoy the pleasures of creative painting and drawing using Faber-Castell colour pencils,” added Leong.

Faber-Castell’s star product includes the Air Gel Pen that is equipped with both fast-dry and extra-soft grip features (refer to Faber-Castell Fact Sheet for more info).

Other latest product innovations that are made available include the Stamp Markers (6 & 10 colours), Sharpeners (UFO, Panda Table Top & Bear Table Top), Mechanical Pencils (Shark & Bubble), Erasers (Seaworld), Ball Pens & Gel Pens (WinBall, Eco Gel & Super Clip Gel), Whiteboard Marker Refill and Highlighter (Textliner 18). Faber-Castell stationery products are priced from RM1.30 onwards. More photos can click here to view.

In conjunction with the Back-to-School Campaign, Faber-Castell Malaysia is organising the ‘Spot, Snap & Win’ contest that is ongoing now until January 6^th, 2019.

Be among the 40 winners to walk away with RM150 cash reward and Faber-Castell products worth RM80 together with a box of personalised Slim-Flexi Case 48 Classic Colour Pencils!

All you need to do is to snap a creative photo with any Faber-Castell Back-to-School Bus display and upload it on Facebook together with the hashtag #FaberCastellBacktoSchool.

Meanwhile in celebrating the brand’s 40 years milestones in Malaysia, Faber-Castell Malaysia has also announced its embarkment on a CSR programme that involves giving away a year’s supply of stationery products to children of 40 underprivileged homes nationwide. Thank you Faber-Castell Malaysia!

“Faber-Castell Malaysia’s 40 years of success would not have been realised without the support of the public. Hence, we always believe in giving back to society. By providing the finest quality stationery products to the underprivileged children, Faber-Castell Malaysia hopes to uplift the spirit of the underprivileged children whilst jazzing up their desks for the upcoming school semester,” added Leong.

Happy schooling students!

Interested to get more information about Faber-Castell Malaysia Back-to-School Campaign and 2018 CSR programme,

Website : http://www.faber-castell.com.my/

Facebook : https://www.facebook.com/fabercastell.malaysia/

Instagram : https://www.instagram.com/fabercastellmy/

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Thanks Avon Commitment To Funding Breast Cancer Initiatives For 24 Years Already!

Wednesday, November 14, 2018

No Woman Should Be In The Dark! Mouse mommy was glad that Avon ‘s commitment to breast cancer grows bigger every year. Avon have been supported and involved with breast cancer for 24 years as part of the commitment to improving the wellbeing of women.

Avon is the strong corporate supporter for issues related to women including its core corporate social responsibility pledge, a breast cancer promise. Well done Avon!

This year, through the Pink Light Project, Avon continues to partnering with National Population and Family Development Board (LPPKN) to help every woman to know the risk, the signs and what action to take when it comes to breast cancer, no 1 killer for women.

Avon, LPPKN and Majlis Kanser Nasional (MAKNA) are reaching out to more women at 11 locations including Sabah and Sarawak and more series with MAKNA until the end of the year. Click here to find out the MAKNA Mobile Mammogram Trailer details.

The pledge is to make sure no woman dies because she was in any doubt about breast cancer. She must know how to take control of her breast health, by being fully aware of the risks, symptoms and what actions she could take.

During the closing ceremony which was graced by the Chairman of LPPKN Dato Mariam Mas Yacob, Avon handed over the FREE mammogram check worth RM25,000 to MAKNA that will go to the local community beginning November this year.

The ceremony saw Avon Malaysia’s General Manager Onur Erdinc handing the donation to Habiba Abdul Rahman, the President of Cancer Support Group MAKNA and witnessed by Chairman of LPPKN.

Avon through the breast cancer campaign launched in 1992, contributed RM1.3 million that benefited hospitals, breast cancer centers, non-government organizations and breast cancer related support activities.

Adds Onur “I hope this effort and contribution will make a difference impact to women’s life. Moving forward, we will ensure this mission continues and reaching out to more women. I strongly encourage all women to care about themselves and share their experience with more women."

Earlier that morning, Avon organised The Pink Light Mall Hunt at Berjaya Times Square Mall that gained support from 200 participants as a symbolic to the closing ceremony. The closing event also attended by hospitals, breast cancer survivors, Mydin Holdings and LPPKN staff.

Interested to know more about Avon Breast Cancer Campaign and MAKNA Tour Series,

Website : https://shop.avon.my/

Facebook : https://www.facebook.com/AvonMy/

Instagram : https://www.instagram.com/avonmy/

TOLL FREE: 1-800-22-2866 (AVON)

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Exciting Robinsons Kuala Lumpur #CurateYourWonderful Launch With Ultimate Shopping Experiences!

Wednesday, November 7, 2018

Have you visited to Robinsons Kuala Lumpur?

Robinsons has officially launched its highly anticipated flagship store – Robinsons Kuala Lumpur, Shoppes at Four Seasons Place – to the Malaysian public. Congratulations!

The official launch kicked off with a special VIP Night today with specially curated shopping and retail experiences, exclusive gifts, special promotions, fun activities, giveaways and more reflecting the unique Robinsons touch.

The spirit of celebration continues with a Robinsons Members Day the day after and throughout the weekend.

The mall is spacious. Mouse mommy likes the environment and display corner for the brand. Shoppers can have a look for the entire range products and able to touch, feel and try on it.

Celebrity fans as well as members of the media came in full force to show their support for the brand in this by-invitation-only event. Among the VVIPs who attended were Paul Delaoutre, President - Retail of Al-Futtaim Group; Christophe Cann, Group Chief Executive Officer - Asia of Al-Futtaim Group; Ashley Tang, General Manager and Director of Robinsons Malaysia; YBhg. Datuk David Ban, Executive Director of Venus Assets; and Zahir Kelvin Ong Abdullah, Director of Venus Assets.

After a welcome speech by Christophe Cann, guests were treated to a special performance by songstress Dayang Nurfaizah, who was decked in a stunning attire by Alexander Wang that is available exclusively in Robinsons, and Lavish Alice.

More fun and revelry continued as guests weaved through the flagship store that was transformed to showcase pop-up spaces of curated wonders.

Mouse mommy also having my #OOTD catwalk shot via the Virtual Fashion Box! 3...2...1... Walk, Pose and Go!

Among these include the Virtual Fashion Box where guests were videographed in their OOTDs and broadcasted live on LED screens; a kaleidoscope photowall to capture wonderful insta-worthy moments during the night; and carnival-like games such as the Claw Machine, Wheel of Fortune and Ring Toss for a chance to win wonderful prizes from See By Chloe, Hugo by Hugo Boss, Adidas Originals, Dyson, KitchenAid, Nespresso and many more.

Every spending of RM280 per single receipt will be entitled for a spin on the Wheel of Fortune to win a lucky draw prize! Really great time for shopping!

Also popular with guests that night was Robinsons’ #SecretlyWonderful Speakeasy Pop-Up Bar set up exclusively for the event where Ryot Jones, Malaysia’s up-and-coming jazz-funk band, pulled the crowd in with their energetic live show. On the deck were Twinkies, the DJ Duo, who fused the bar with tunes, passion, energy and rhythm throughout the evening.

To complete the wonderful experience, guests also participated in a cause when they purchase a #CuratedCollection Mystery Box for only RM100.

All sales proceeds would go directly to Mercy Malaysia’s Palu Relief Fund to help communities affected by the earthquake and tsunami in Palu, Sulawesi. Each box contains surprises worth RM200 or up to RM2,000.

Mouse mommy also support this good cause by purchase 3 units of #CuratedCollection Mystery Box! Hope helpful.

Such a superb fun launch with exciting shopping experience throughout the night spent at Robinsons Kuala Lumpur!

The grand launch continues from Friday, 26 October 2018 to Sunday, 28 October 2018, where Robinsons cardmembers and the public get to join in the fun and enjoy many wonderful curated activities, gifts, special promotions and exclusive treats.

Shoppers can register as Robinsons card member too to get the latest news, promotions, events and exclusive invitation for members.

A special Robinsons Members Day event will take place on Friday, 10am to 10pm. Aside from being part of the official opening ceremony, cardmembers will also get a chance to participate in the same curated games and treats that happened during VIP Night to win themselves fantastic prizes. Food and beverages as well as special F&B discounts will be served all day long.

Shoppers visiting Robinsons Kuala Lumpur during the celebration are also encouraged to download Robinsons Digital Passport. This Robinsons Digital Passport allows shoppers to scan their personalised QR code at every touch point to redeem a gift via Robinsons’ special #CurateYourWonderful promo during the launch. The digital passport can be downloaded from www.curateyourwonderful.com.

Just like VIP Night, cardmembers and the public can also contribute to Mercy Malaysia’s Palu Relief Fund by purchasing a #CuratedCollection Mystery Box containing wonderful prizes from Les Merveilleuses Laduree, Alexander Wang, Ted Baker and more.

Also planned for the grand launch are a guerilla fashion show on the busy street of Jalan Ampang, early bird surprises, gift with purchases, additional 10% off the total bill, top spender rewards and musical performances acoustic style by Priscilla Xavier on Friday and Saturday, 26th October 2018, and Aalex Termizi on Sunday, 27th October 2018.

#CurateYourWonderful Only at Robinsons

True to the Robinsons brand value to provide an experience that goes beyond ordinary shopping, the grand launch is a prelude to the many wonderful experiences that shoppers can expect whenever they shop at Robinsons Kuala Lumpur.

Located at Shoppes at Four Seasons Place, the flagship store sits on an impressive retail space of 200,000 sq. ft. over four floors.

It is set to become the next retail paradise in KL city centre with its spacious layout and stylish vibes made complete with service from the heart via the Personal Shopper Suites (a team of style consultants available in-store to assist with product curation and style tips), and in-store cafes such as Starbucks Reserve and Croisserie Artisan Bakery where shoppers can take a break from their retail therapy and enjoy a cuppa and cake.

Meanwhile, La Bodega will open in November 2018, providing shoppers with even more F&B choices.

Everything available in Robinsons Kuala Lumpur is specially curated to evoke joy in shoppers. You can channel your royal style with Strathberry, a bag brand often seen on Meghan Markle. Or look sharp with Hugo by Hugo Boss, available exclusively in Robinsons Kuala Lumpur.

With the opening of the flagship store, Robinsons now has two locations with one at The Gardens Mall which opened in 2007.

Up your #OOTD game with style edits from Karl Lagerfeld, coming soon to Robinsons Kuala Lumpur. If you’re all about blush and lippies, don’t miss out on popular Korean cosmetic brand Huxley. There is something for everyone at Robinsons.

Expect to find anything for all budgets here, and have your wish list and heart’s desires fulfilled.

“Our focus is to never be a regular departmental store. We want our shoppers to visit us because they trust us to bring to them the brand names they can’t find elsewhere. Robinsons is and always will be about curating what we provide to our shoppers so that each time they visit us, they will find something wonderful,” says Christophe Cann.