It is Time To #BackToSchool! Faber-Castell Malaysia launched its Back-to-School Bus with the NEW Slim-Flexi Case 36 & 48 Classic Colour Pencils in conjunction with its Back-to-School Campaign that is happening now until early January 2019.
The Faber-Castell Malaysia Back-to-School Bus, which will be stationed at all leading bookstores, supermarkets and hypermarkets nationwide draw customers with its latest product innovations and attractive displays.
Complemented with eye-catching 3D components, the Back-to-School school bus
features a variety of Faber-Castell’s latest stationery products and promotional
packs which are value for money.
It further excites and amazes consumers with
its main product highlights – namely the Slim-Flexi Case 36 & 48 Classic Colour
Pencils that are showcased alongside stunning samples of colouring pieces produced
using Faber-Castell’s colour pencils.
Love the Faber-Castell Tri-Grip 2B Pencil that ergonomic features that allow children easy to grip and hold the pensil appropriately. The extra dark exam grade 2B pencils ideal for students to write and for exam use.
“The specially designed Faber-Castell Back-to-School Bus is an
attestation of the brand’s commitment to be innovative in offering consumers a
unique shopping experience. With the Faber-Castell Back-to-School Bus launched,
we aim not only to introduce Faber-Castell’s latest product innovations, but we
also hope to enliven the mood of consumers in preparation for the start of a
new school year,” said Ivy Leong, Faber-Castell Malaysia Marketing Manager at
the unveiling of the Faber-Castell Malaysia Back-to-School Bus and the launching
of the Slim-Flexi Case 36 & 48 Classic Colour Pencils.
In addition, its slim and compact case minimizes storage space (i.e. school bags) which enables it to be carried and used anywhere at the user’s convenience.
“The Faber-Castell’s latest packaging design for its wide range of
colour pencils (i.e. 12, 24, 36 & 48 colours), aims to improve user
experience - be it at school or for leisure purposes. We are confident that with
this new Slim-Flexi Case, which is compact, flexible and slim, consumers
especially school children are perked up to carry it around and thereafter enjoy
the pleasures of creative painting and drawing using Faber-Castell colour pencils,”
added Leong.
Faber-Castell’s star product includes the Air Gel Pen that is equipped with both fast-dry and extra-soft grip features (refer to Faber-Castell Fact Sheet for more info).
Other latest product innovations that are made available include the Stamp Markers (6 & 10 colours), Sharpeners (UFO, Panda Table Top & Bear Table Top), Mechanical Pencils (Shark & Bubble), Erasers (Seaworld), Ball Pens & Gel Pens (WinBall, Eco Gel & Super Clip Gel), Whiteboard Marker Refill and Highlighter (Textliner 18). Faber-Castell stationery products are priced from RM1.30 onwards. More photos can click here to view.
In conjunction with the Back-to-School Campaign, Faber-Castell Malaysia is organising the ‘Spot, Snap & Win’ contest that is ongoing now until January 6th, 2019.
Be among the 40 winners to walk away with RM150 cash reward and Faber-Castell products worth RM80 together with a box of personalised Slim-Flexi Case 48 Classic Colour Pencils!
All you need to do is to snap a creative photo with any Faber-Castell Back-to-School Bus display and upload it on Facebook together with the hashtag #FaberCastellBacktoSchool.
Meanwhile in celebrating the brand’s 40 years milestones in Malaysia, Faber-Castell Malaysia has also announced its embarkment on a CSR programme that involves giving away a year’s supply of stationery products to children of 40 underprivileged homes nationwide. Thank you
“Faber-Castell Malaysia’s 40 years of success would not have been realised without the support of the public. Hence, we always believe in giving back to society. By providing the finest quality stationery products to the underprivileged children, Faber-Castell Malaysia hopes to uplift the spirit of the underprivileged children whilst jazzing up their desks for the upcoming school semester,” added Leong.
Interested to get more information about Faber-Castell Malaysia Back-to-School Campaign and 2018 CSR programme,
Website : http://www.faber-castell.com.my/
Instagram : https://www.instagram.com/fabercastellmy/
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