It is Time To #BackToSchool! Faber-Castell Malaysia launched its Back-to-School Bus with the NEW Slim-Flexi Case 36 & 48 Classic Colour Pencils
in conjunction with its Back-to-School Campaign that is happening now until
early January 2019.
The Faber-Castell Malaysia Back-to-School Bus, which will be stationed at all
leading bookstores, supermarkets and hypermarkets nationwide draw customers
with its latest product innovations and attractive displays.
Complemented with eye-catching 3D components, the Back-to-School school bus
features a variety of Faber-Castell’s latest stationery products and promotional
packs which are value for money.
It further excites and amazes consumers with
its main product highlights – namely the Slim-Flexi Case 36 & 48 Classic Colour
Pencils that are showcased alongside stunning samples of colouring pieces produced
using Faber-Castell’s colour pencils.
Mouse mommy was glad that got the opportunity to Know-How to assemble
and disassemble a Faber-Castell Air Gel Pen!
Put in the Faber-Castell Corrector Refill in simple way - Open, click, remove and put in. Easy!
How to use Faber-Castell Creative
Tack-It to form Christmas tree, and so on. Interesting media sharing session!
Love the Faber-Castell Tri-Grip 2B Pencil that ergonomic features that
allow children easy to grip and hold the pensil appropriately. The extra dark
exam grade 2B pencils ideal for students to write and for exam use.
“The specially designed Faber-Castell Back-to-School Bus is an
attestation of the brand’s commitment to be innovative in offering consumers a
unique shopping experience. With the Faber-Castell Back-to-School Bus launched,
we aim not only to introduce Faber-Castell’s latest product innovations, but we
also hope to enliven the mood of consumers in preparation for the start of a
new school year,” said Ivy Leong, Faber-Castell Malaysia Marketing Manager at
the unveiling of the Faber-Castell Malaysia Back-to-School Bus and the launching
of the Slim-Flexi Case 36 & 48 Classic Colour Pencils.
The NEW Faber-Castell Slim-Flexi Case 36 & 48 Classic Colour Pencils
are designed with inner grooves to help ensure that the colour pencils are well
aligned and neat during storage.
In addition, its slim and compact case
minimizes storage space (i.e. school bags) which enables it to be carried and
used anywhere at the user’s convenience.
“The Faber-Castell’s latest packaging design for its wide range of
colour pencils (i.e. 12, 24, 36 & 48 colours), aims to improve user
experience - be it at school or for leisure purposes. We are confident that with
this new Slim-Flexi Case, which is compact, flexible and slim, consumers
especially school children are perked up to carry it around and thereafter enjoy
the pleasures of creative painting and drawing using Faber-Castell colour pencils,”
added Leong.
Faber-Castell’s star product includes the Air Gel Pen that is equipped with
both fast-dry and extra-soft grip features (refer to Faber-Castell Fact Sheet
for more info).
Other latest product innovations that are made available include
the Stamp Markers (6 & 10 colours), Sharpeners (UFO, Panda Table Top &
Bear Table Top), Mechanical Pencils (Shark & Bubble), Erasers (Seaworld),
Ball Pens & Gel Pens (WinBall, Eco Gel & Super Clip Gel), Whiteboard Marker
Refill and Highlighter (Textliner 18). Faber-Castell stationery products are
priced from RM1.30 onwards. More photos can click here to view.
In conjunction with the Back-to-School Campaign, Faber-Castell Malaysia
is organising the ‘Spot, Snap & Win’ contest that is ongoing now until
January 6th, 2019.
Be among the 40 winners to walk away with RM150
cash reward and Faber-Castell products worth RM80 together with a box of
personalised Slim-Flexi Case 48 Classic Colour Pencils!
All you need to do is
to snap a creative photo with any Faber-Castell Back-to-School Bus display and
upload it on Facebook together with the hashtag #FaberCastellBacktoSchool.
Meanwhile in celebrating the brand’s 40 years milestones in Malaysia,
Faber-Castell Malaysia has also announced its embarkment on a CSR programme
that involves giving away a year’s supply of stationery products to children of
40 underprivileged homes nationwide. Thank you Faber-Castell Malaysia!
“Faber-Castell Malaysia’s 40 years of success would not have been
realised without the support of the public. Hence, we always believe in giving
back to society. By providing the finest quality stationery products to the
underprivileged children, Faber-Castell Malaysia hopes to uplift the spirit of
the underprivileged children whilst jazzing up their desks for the upcoming
school semester,” added Leong.
Happy schooling students!
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