The Rasa Kasih Aidilfitri, a uniquely curated indoor Ramadhan Bazaar organised by Jati, Malaysia’s leading rice brand in collaboration with Malaysia Grand Bazaar (MGB), and in partnership with ecoBrown’s, AirAsia SANTAN, KHIND, CHJ Motors and Gracshaw drew in record crowds on the first day of its 16 day run from Today till 24 April 2022, becoming a viral sensation on social media.
Shoppers from the
Klang Valley, visitors from other states and even tourists took advantage of
the retro-themed art and sparkling light installation for their social media
content while patronising more than 60 specially selected booths offering
delicious food & beverage for buka puasa and for Raya, groceries,
arts and crafts, Raya fashion for the entire family, appliances and much more,
by trusted and viral local brands.
Social media was
flooded with photos and videos of celebrities, influencers and regular
Malaysians who choose to do their Ramadhan and Raya shopping at Rasa Kasih
Aidilfitri Ramadhan Bazaar for the unique selection of products and services,
and for the convenience and comfort of its centrally located indoor-setting
that is protected from the sun and rain, air-conditioned, with good security
and fully compliant with COVID-19 SOPs.
Numerous
celebrities were spotted shopping at the Rasa Kasih Aidilfitri Ramadhan Bazaar
including Sazzy Falak, Bella Astillah, and Maryam & Ryzal Ibrahim of Durian
Kimchi fame.
Established since 1993, Jati is renowned as one of the nation's leading rice millers and wholesalers focusing on rice based products including their latest healthier editions which is Jati Signature Pusa Finest Basmathi series, namely Basmathi 1121, Original and Basmathi 1509.
“Jati is taking
the lead in Rasa Kasih Aidilfitri to support and promote Malaysian brands and
businesses, encouraging domestic spending by shining a spotlight on local businesses
while educating and raising awareness on the variety of quality Malaysian goods
and services. After a pause in the nation’s economy since the pandemic began,
consumers need to be reminded of the richness and quality of proudly
Malaysian-made offerings,” says Mr Chua Keng Jin, Group Senior Manager of Serba
Wangi Sdn Bhd.
“The Rasa Kasih
Aidilfitri Ramadhan Bazaar will be on-going at Malaysia Grand Bazaar from today
April 9 to April 24 for 16 days, from 10am to 10pm. It is the must visit bazaar
of 2022, with so much to offer with a slew of activities, contests, giveaways,
games and more while supporting Malaysian brands. Be a true Malaysian, support
local brands. Start here!” he adds.
“As KL’s 1st
permanent artisanal mall, we are pleased to partner Jati, the preeminent rice
producer in the country to present this Rasa Kasih Adilfitri Ramadan Bazaar on
our premise as we share the same ethos of promoting and supporting homegrown
brands and retailers,” commented Michelle Liew, Head of Retail for BBCC Development
Sdn Bhd.
Every visitor can
receive a goodie bag with Jati Signature and ecoBrown’s product as well as
vouchers by completing a treasure hunt of the booths in the bazaar. No purchase
is required.
There are also exclusive Raya green packet giveaways that every
collector will want to add to their collection.
“Love the
setting, the convenience, the comfort and the choice of local fares and
offerings. Glad to find so many local viral brands gathered in one place, and
to buy them on the spot because Raya is around the corner. Well done Jati for
supporting and making space for local entrepreneurs to shine. The setting is
amazing. Every corner is Insta-worthy, truly the place to shop this Ramadhan,”
explains actor, TV presenter and investor Sazzy Falak.
Singer and
actress, Bella Astillah was excited with the offerings including cookies and
gifts for her family and friends back home. “Found the cutest cookies, perfect
accessories for the family’s Raya outfits, and so many lovely items that will
make thoughtful gifts for family and friends. It’s so comfortable to shop here,
and it is a perfect place to create content for Ramadhan and Raya. Love, love,
love it” she says.
Maryam and Ryzal
Ibrahim, the Korean-Malaysian couple of Durian Kimchi TV fame were busy at the
Jati booth selecting different rice varieties for Ramadhan and Raya fusion
recipes for their YouTube channel. “The quality and selection of rice from Jati
is amazing. It will work well with Korean, Malaysian and fusion recipes. We
have so many ideas of what to make. This is the first large-scale Ramadhan
bazaar for me, and it is even better than I expected. The setting is so festive
and evokes the kampung feel,” Maryam and Ryzal share.
Parking is free at MGB, Bukit Bintang City Centre for shoppers. Public transport is also a breeze as MGB is located right off the BBCC-Hang Tuah LRT and monorail stations.
There are contest
galore with the Tangkap Gambar & Menang contest offering weekly
prizes of a Khind Intelligence Cooker worth RM148, and Jati Signature Pusa
Finest Basmathi Rice (2kg) worth RM25.50 for simply taking photos at the event
and posting them to your socials using the hashtags #JatiMalaysia
#JatiRasaKasihAidilfitri #JATIxMGB. Strike your best pose, click, post and you
could be one of the lucky winners!
The Beli &
Menang contest requires purchase from ecoBrown’s, AirAsia SANTAN, Khind, CHJ
Motors, Gracshaw, Hernan or selected Food & Beverages booths to be in the
running for prizes that include 3X branded motorcycles worth a total of RM13,000
and 10X branded motorcycle helmets worth a total of RM2,200.
Visitors can also
expect to be entertained throughout the Bazaar with performances and partake in
day-long activities such as workshops and games session, promising fun for
every member of all ages in the family.
Make a date with
the Insta-worthy Rasa Kasih Aidilfitri Ramadhan Bazaar by Jati and MGB
from April 9 to April 24, 2022 as it recaptures the spirit of Ramadhan bazaar
from the pre-pandemic era, with all the safety, security, hygiene and SOP
compliance for the endemic phase.
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