GUARDIAN’s 500TH STORE HAS NO FLOORS AND WALLS WITH NEW MOBILE APP TO SERVE CUSTOMERS 24/7

Guardian Malaysia which started with only 200 square feet of retail space 55 years ago, today celebrates the opening of its 500^th store which has no floors, no walls and operates 24/7.

This 500^th store is Guardian’s new mobile app which has been developed to offer greater benefits for our customers. Among the features of the app are shortcut icons for quicker access to bulk deals, online exclusives, popular products, function to add products to your “Wish List”, trending searches, and nationwide delivery - three (3) to five (5) working days for West Malaysia and six (6) to ten (10) working days for East Malaysia.

Tae Hoon Kim, Regional Commercial & E-Commerce Director, DFI Retail Group, South East Asia, Health and Beauty, launching the new app in Kuala Lumpur said today: “We continued to expand our physical stores, over the last two years, because we know consumers still want to visit our stores when there is one near them. At the same time, we also sped up our digital transformation journey growing our e-commerce channels, as we recognize its growing acceptance among consumers and businesses.

The Guardian app you see today is a key milestone in Guardian’s digital transformation to keep pace with technologically savvy consumers such as yourself. It is also our way of fully embracing the unprecedented changes that swept through the industry in the last two years,” he added.

Kim said: “We take great pride in unveiling this technologically developed app and at this point of our transformation journey, because we believe the retail environment is truly ready for an app such as Guardian’s. We will commit to keeping up with the changes in the mobile app world and work hard on bringing App-exclusive promotions to you.”

Customers can enjoy an extensive selection of products on offer of over 10,000 essential health and beauty items with many App-exclusive only deals. Moreover, they will enjoy trusted and secure payment platforms, free delivery and more opportunities to earn e-vouchers.

To celebrate the launch of its 500^th store, Guardian is holding a special APP-Clusive Shop and Win contest with up to RM50,000 worth of prizes to be won.

“The first prize of the APP-Clusive Shop and Win contest is a HABIB Citrine and Diamond Jewellery Set worth RM12,800, the second prize is an Ogawa Luxe Amour Massage Chair worth RM6,599 while there will be five 3^rd prizes of an Ogawa Habo Cleaning Foaming device worth RM349 each. All in all there will be over 500 winners vying for nine types of prizes,” Kim said.

In addition, Guardian will also have a Guardian App Dance Challenge contest where the most creative video with the Guardian App Jingle will stand a chance to win a Grand Prize of RM5,000 (comprising a combination of RM2500 in cash and RM2500 in Guardian App vouchers). There are also five consolation prizes worth RM500 Guardian App vouchers each to be won. This contest will run from 13 January to 27 February 2022.

“For your first App-Clusive purchase we will also give you RM15 off your purchase and FREE delivery too,” Kim added.

“So please download the new Guardian mobile app today to win exclusive prizes and get exclusive App only deals which will make shopping at Guardian more fun, convenient, hassle free with better value,” Kim concluded.

The new Guardian mobile app can be downloaded at the Apple App Store and Google Play Store.

To further mark the launch, Guardian is also donating RM5,000 each to 10 orphanages who were affected by the recent floods in Malaysia, as its continuous effort to support and serve the community that it operates in.

The 10 orphanages that will receive the RM5,000 contribution each are:

1. Maahad Tahfiz As-Sahabah, Hulu Langat, Selangor

2. Yayasan Chow Kit, Kuala Lumpur

3. Pertubuhan Amal Rumah Anak Yatim dan Hidayah Alhijrah, Hulu Langat, Selangor

4. Pusat Jagaan Kanak-Kanak Yatim/Miskin Muhammad Al-Fateh, Kajang, Selangor

5. Rumah Amal Limpahan Kasih, Puchong, Selangor

6. Pusat Jagaan Hembusan Kasih Sayang, Kuantan, Pahang

7. Rumah Kebajikan Anak Yatim & Fakir Miskin Perempuan (Permata Al-Insyirah), Pahang

8. Persatuan Kebajikan Jagaan Sri Sai Selangor

9. Rumah K.I.D.S, Selangor

10. Pertubuhan Kebajikan Anak Yatim dan Asnaf Teratak Ummi, Selangor

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