In celebration of original Malaysian traditions, this Lunar New Year, The Original Cream Crackers (Jacob’s), a biscuit brand under Mondelēz International (Malaysia) is shining the spotlight on the High Pole Lion Dance, a Muar-born tradition.
In a bid to get this original Malaysian
tradition recognised by UNESCO (United Nations Educational, Scientific and
Cultural Organization) as an Intangible Cultural Heritage, Jacob’s is rallying
Malaysians to sign a petition (http://bit.ly/36zyDDI).
To date, three original Malaysian
traditions namely Mak Yong theatre, Silat and Dondang Sayang have been
recognised by UNESCO as an ‘Intangible Cultural Heritage’. The recognition
received are deemed meaningful as it safeguards Malaysia’s heritage while
promoting its national identity.
Tang Puay Sen, KSK Troupe Leader &
Coach said “The Muar-born High Pole Lion Dance was founded in 1988.
We started off as a small lion dance troupe and in 1992, we awed audiences
around the globe when we incorporated high poles into the dance, poles that
increased in height over time. It is also humbling to know that the standards
for international competitions these days were pioneered by our Malaysian
troupes. To make our UNESCO dream a reality, we need Malaysians to join hands
in hopes of obtaining as many signatures as possible for this petition. Having
the support of the mass will certainly strengthen and support our application
to UNESCO. It is time this awe-inspiring Malaysian tradition gets the
international recognition it deserves.”
Among the first few Malaysians who have
signed this petition are employees of Mondelēz International (Malaysia) and its
partners.
In conjunction with this initiative,
Jacob’s has produced two limited edition festive tins featuring the ‘High Pole
Lion Dance’ and, the '24-Festive Drums’. Each tin retails at RM14.40.
Mouse mommy also support and signed this petition!
Lets’ make our UNESCO dream happen and become reality – High Pole Lion Dance! (
http://bit.ly/36zyDDI
)
