Moist Diane, Japan’s leading silicone-free
haircare brand, has combined the wonders of nature and the powers of science to
launch its new Perfect Beauty series, a renewal of their signature Argan Oil
series.
Since the launch of the range in September last year in Japan , a
million bottles were sold in just ten days! A renewal of their signature Argan
Oil series, the new mega launch comprises six shampoos and six treatment
products that are enriched with Organic Moroccan Argan Oil and Customised
Beauty Keratin to address different hair concerns of Asian women.
“We are pleased to have one of Japan’s most
sellable brand in hair care available at Watsons. At Watsons, we constantly pay
attention to the needs of our customers and one of the top concerns of our customers
are getting the right hair care treatment. With a vast number of brands
available to address hair care needs, it is important that our customers can
differentiate which hair care brand would meet their specific needs. Moist
Diane’s new Perfect Beauty range addresses the needs and requirements of Asian
hair, where our environment tends to cause the build-up of sebum on our scalp,
causing oily, dull, limp or less-than-beautiful hair. With the innovative
formulation from Moist Diane which is not chemically harmful to the hair, our
customers will be able to choose from a vast range six shampoos and six
treatment products that suits their hair care needs. It is no doubt that when
your hair looks good, it personifies inner confidence and we standby with Watsons
motto of “Look Good, Feel Great”,
said Caryn Loh, Managing Director of Watsons Malaysia.
The new Perfect Beauty series by Moist
Diane consists of six shampoos and six treatment products that target different
hair types and concerns of Asian women. Other than being silicone-free, the
newly formulated series is colour-safe and sulphate-free (except Extra Fresh
variant). In addition, all the products are enriched with the goodness of
ECOCERT certified Organic Moroccan Argan Oil and customised with Beauty Keratin
in an elegant and pretty pump packaging designed with the brand’s trademark
diamond shaped pattern that resembles a luxurious fragrance bottle.
“We are grateful to be able to launch Moist
Diane in Watsons. As we all know, Watsons is rated as Asia’s No. 1 Health and
Beauty retailer, we have trusted and valued Watsons support for the brand. When
we first launched Moist Diane Argan Oil Shampoo series back in 2015, our
distribution in Watsons started at just 180 stores. As of today, we have expanded
to more than 450 Watsons stores nationwide. I am excited to announce the new
series of Moist Diane - the Perfect Beauty range, the renewal of the signature
Moroccan Argan Oil series”, said Dexter Lee, President of Mandom Malaysia.
During the Moist Diane Perfect Beauty media
launch event at the Forum, KL, the winner of “She Is Diane” was selected among social media influencers who had
participated in the “search” where
each influencer had to upload at least two Instagram postings of them
participating in a positive passionate cause, for instance, volunteering in charitable,
environmental and educational causes after they have used the new
Perfect Beauty range by Moist Diane, within a time period of ten days. They
were then required to share with their fans on what it meant to have ‘Perfect Beauty’ – beauty that is inside
and out.
During the event the contestants had to
introduce themselves to the panel of judges done in a catwalk style, holding a
placard that represented their passion for their personal cause and also
revealed the product from the Perfect Beauty range that they had used. The aim
of the “She Is Diane” search was for inner beauty, strength and the free spirit
that embodies the brand. The winner of the search will walk away with products
worth RM2000, RM1000 and RM500 respectively for First, Second and Third Winner,
while the rest of the contestants will receive consolation prizes worth of
RM100 products each.
The event was launched by Dexter Lee,
President of Mandom, Shinichi Takata, Senior Executive Director of Mandom,
Tiger (Mr. Keigo Hishiya), Managing Director of Naturelab, Claire Shih,
Overseas Marketing and Sales Director of Naturelab, Danny Hoh, Customer
Director of Watsons Malaysia and Thoren Tan, Trading Director of Watsons
Malaysia, with members of the media and the blogger community. A Moist Diane
product information sharing session was also held as part of the event, where
Tiger (Mr. Keigo Hishiya), gave his insights on Moist Diane products to the
attendees.
The customized Beauty Keratin in each
Shampoo and Treatment product, works in tandem with the Organic Moroccan Argan
Oil, to render healthy and beautiful hair for every Asian lady:
• Extra Damage Repair – Amino Keratin
provides deep intensive repair to gaps and holes on the hair surface.
• Extra Volume and Scalp – Volumizing Keratin adds body to flat, limp hair and soothes sensitive scalp.
• Extra Moist and Shine – Platinum Keratin
helps restore moisture and creates more surface area to reflect light and form
a natural “angel ring” glow around the crown.
• Extra Fresh and Hydrate – Feather Keratin
leaves hair hydrated, light and airy.
• Extra Smooth and Straight – Cuticle
Keratin infuses moisture back into dry and coarse hair, tames frizzy hair and
smoothes damaged hair cuticles.
• Extra Vital – Vitalizing Keratin
nourishes scalp and restores hair strength and vitality.
Moist Diane is exclusive available at selected
Watsons stores nationwide. To ensure that all the ingredients used are of
the best quality and give glowing results to users of the Moist Diane Perfect
Beauty series, numerous rounds of stringent tests, such as Hair Damage Test,
Hair Smoothness Test, Hair Lustre Test, Hair Manageability Test, User
Satisfaction Test and Hair Strength & Elasticity Test, were conducted prior
to its launch.
In addition to the Organic Moroccan Argan
Oli and customised Beauty Keratin, the Moist Diane Perfect Beauty range is also
powered by 3 key scientific features: Nano Repair Matrix – this sensor
technology helps to detect damaged hair and allows the nano-sized Organic Argan
Oil and Beauty Keratin capsules to be absorbed into layers of the hair, and in
turn repairs and nourishes the hair structure;
Nano Repair EL – a unique ingredient that
is activated by heat from the hair dryer. Once it detects the heat, the Nano
Repair EL penetrates into the hair shaft to boost hair elasticity, radiance and
resilience giving supple hair!
Moist Diane Original Gentle Cleansing
Complex – this cleansing system gently cleanses and rejuvenates the hair
without any burden. In addition, it helps to removes impurities and dirt from
the hair and at the same time, providing care for the hair with its rich
lather.
Japan's Moist Diane haircare products that designed and suitable for Asian hair.
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