The Big Bad Wolf Book Sale is back yet again, but it’s bigger and
better! Mouse mommy also take this opportunity to buy books especially children
books for MR and MH!
This year’s Carnival-themed Sale is powered by the official
banking partner, OCBC Bank. It will be happening for 264 hours straight over 11
days from 6 – 16 December 2019 at the Mines International Exhibition and
Convention Centre (MIECC). With 4.5 million books on offers up to 75% – 95% off
recommended retail price, over 50,000 book titles available and FREE entrance,
the Sale is not to be missed!
Many children books available from kindergarten to tertiary study,
fiction, non-fiction, encyclopaedia, medical books, buku agama and so on.
Fantastic
price range from RM1 to RM20 per book generally. Premium books in the range of
RM40 and above.
An ambitious dream of changing the world one book at a time brought
Andrew Yap and Jacqueline Ng from a humble beginning of offering only 100,000
books on Sale at their first Book Sale to over 4.5 million books today at The
Big Bad Wolf Book Sale Kuala Lumpur 2019.
The homegrown brand, recognised as
the World’s Biggest Book Sale, the Big Bad Wolf Book Sale has shared the joy of
reading to millions across 32 cities in 10 countries.
After a successful year
of making books affordable and accessible, the Sale returns to Kuala Lumpur
celebrating its 10th anniversary with spectacular deals and rewards
in store as an appreciation to fellow Malaysians.
“As we celebrate our 10th anniversary of the Big Bad Wolf
Book Sale this year, we want to share this milestone with our customers who
have helped us come this far. To thank all our loyal customers, we have not
only curated an exclusive celebration this year but we are giving 1 free book with every 10 books purchased,”
said Jacqueline Ng, Co- Founder of Big Bad Wolf Books.
“We have gone into a new territory with the newly launched Wolf Pack App
that rewards loyal customers. There will also be an opportunity to WIN a lifetime supply of books and a
touch of magic with our Magical Books series,” added Ng.
“Our partnership with Big Bad Wolf Books marks yet another milestone for
OCBC Bank as it seeks to empower Malaysians to read and to be able to finance
their purchases at discounted prices through its special promotion at the Big
Bad Wolf Book Sale Kuala Lumpur 2019,” said OCBC Bank’s Head of Consumer
Financial Services, Lim Wyson.
“OCBC Bank is glad to be in partnership with Big Bad Wolf Books once
again on this massive initiative which offers 4.5 million new books of
different genres at attractive low prices – something we certainly don’t see every
day! Along with this, OCBC Bank is offering an additional 5% discount for all Big
Bad Wolf Book Sale Kuala Lumpur 2019 book purchases during the entire Sale
period when a person uses any of our OCBC Cards to make payment,” added Lim.
The
Carnival does not just end there, The Big Bad Wolf Book Sale this year has lots
more in store for everyone, a designated food and beverage section to satisfy
your tummy equipped with a trolley parking service, an entire activity area
hosted by OCBC that includes a relax and unwind section where one can recharge with
a massage, complimentary manicure and pedicure, and relax at the entertainment centre
after their book hunt.
There is a health and wellness corner for complimentary
health and eye checks, free private consultations from specialist of various
fields and finally, the parents’ favourite – children fun and games section
packed with various workshops to keep the young ones occupied including
creative craft, drawing and colouring, and even G-Clay workshops.
Staying true to the objective of making
reading available for everyone and to fight illiteracy, especially in rural
areas, the Big Bad Wolf Book Sale through its Corporate Social Responsibility
(CSR) arm, Red Readerhood (RRH) works alongside local beneficiaries. This year,
RRH would be collaborating with Friends to Mankind, an
international non-profit organisation. All donated books will be collected for
their project, The Book Effect which aims to collect 10,000 books to build libraries
for various orphanages and refugee schools across Klang Valley. To kick-start
the initiative, the Big Bad Wolf Book Sale will be pledging 1,000
books and visitors can purchase and donate books towards this worthy cause
during the 11-day Sale at the designated Red
Readerhood corner.
“As a home-grown reading advocacy organisation, we have demonstrated our
confidence in the local market as well as other countries that we have visited.
We are leaving positive footprints wherever we go and we hope to continue doing
so in future. Coming this far would not have been possible without the
tremendous support and loyalty from our customers and we want to thank each and
every one of you for making us who we are today,” said Andrew Yap, Co- Founder
of Big Bad Wolf Books.
The Big Bad Wolf Book Sale Kuala Lumpur 2019 was officiated by Andrew
Yap & Jacqueline Ng, Co-Founders of Big Bad Wolf Books; Lim Wyson, OCBC
Bank’s Head of Consumer Financial Services alongside Charissa Ong, home-grown
author and publisher of the best-selling book – Midnight
Monologues.
THE BIG BAD WOLF BOOK SALE KUALA LUMPUR 2019 10th ANNIVERSARY
CELEBRATION
Highlights and promotions to look out for in this year’s Sale:
1.
Loyalty Reward – This one of a
kind loyalty reward program would make the Big Bad Wolf Book Sale fans go
crazy. To get your hands on a limited-edition gift from the Wolf, fans are to
bring their priced memorabilia purchased from previous sales and flaunt them at
the Customer Service counter during the Sale. Only while stock lasts.
2.
Magical Books - The
exclusive and unique range of children’s book title that incorporates Augmented
Reality technology, providing children with a reading experience like never
before.
Popular titles such as ‘Little
Red Riding Hood’ and ‘Lets Learn
Alphabet ABC’ and new editions, ‘Frozen:
A Sleepover Party’ and ‘Winnie the
Pooh: Fun with First Words’, are among the 17 titles that will be at the
Sale. Additionally, Wolf Pack members would enjoy Buy 5 Free 1 promotion on
selected titles whereas non-members would enjoy Buy 7 Free 1 promotion on
selected titles.
3.
Wolf Pack App –
Newly launched mobile app to reward existing and new customers with exclusive
member benefits and offers. The Wolf Pack Referral Program gives you a chance
to collect exclusive merchandise from 5th Dec to 16th Dec
2019 as you sign up as a member and share the referral code with your friends.
Additionally, members would receive a 20% BookXcess promo code upon sign up. The
app is available for download on the App Store or Google Play Store and it is
free.
4.
WIN a lifetime of books – Stand a chance to win 2 books a month for 25 years! All you have to do
is to take part in the #ILOVEBBWKL2019 contest that runs from 5th
Dec to 15th Dec and 10 lucky winners will be in the running to win
the grand prize however participant must be a Wolf Pack member as all updates
will be provided through the app.
5.
Largest variety of book titles – In conjunction with the 10th anniversary celebration, this
year’s Sale will boast the largest variety of book titles. More photos can click here to view Album 1 | Album 2.
There will be a
total of 50,000 book titles offering a multitude of
genres under children books, fiction and non-fiction categories such as
romance, pop-up books, literature, self-help, history, architecture and design
including storybooks, activity books, board books, colouring books, picture
books, and interactive books. There will also be a wide range of titles from
credible local publishers at the Book Sale including Kualiti Books, Sasbadi,
Karangkraf PTS, Penerbitan Pelangi, Buku Fixi, The Patriots and Kanyin
Publishing to name a few.
6. More
incredible benefits – Among all offers and rewards, book lovers can
indulge into book buying binge with the Buy 10 Free 1 promotion valid
from 5th Dec to 16th Dec and OCBC customers using their
OCBC Credit or Debit Card would enjoy 5% off on their purchases with a minimum
spend of RM100, additionally, customers would enjoy a RM10 cash voucher if they
sign up for OCBC product during the Sale.
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