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GUARDIAN | CNY2024 GLOWING BEAUTY CUM HEALTHY JOURNEY WITH 50% DISCOUNT GREAT VALUE OFFERS ON HEALTH AND BEAUTY PRODUCTS


Guardian will be ushering in the Chinese New Year of the Dragon with offers and promotions of new and trending products at exceptional value for all their customers.

 


Anna Ng, Marketing Director of Guardian Malaysia said; “The Lunar Chinese New Year is one of the biggest festivities of the year so everyone will be busy trying to look their best with new looks and new outfits as it is a time to usher in new beginnings.  

 


“Our ‘Glowing Beauty, Healthy Journey’ theme reinforces our Chinese New Year (CNY) wish for all our customers to usher in this new year with special focus on the keeping well, being healthy and to practice a harmonious and balanced lifestyle.

 


“For that we have lined up an exciting range of CNY special offers and gifts for our customers to choose as presents for their loved ones, near and far and for themselves. 

 


These special value offers are applicable to most of our latest health, beauty and personal care products available in store and online to help you and your loved ones look your healthy best this CNY.

 



“To add to this year’s excitement, we have also introduced a fun and joyous Chinese New Year  music video featuring Jestinna Kuan, singer and popular Digital Content Creator and a host of characters including Guardian’s Face of Healthy Beauty winners. (https://youtu.be/RPf9wZr9W8w?si=tEO3rmHMySxB-cp9),” Anna added.







The upbeat multilingual song in Chinese and engaging presentation of the video is entertaining yet seeks to remind everyone about fostering positive relationships with everybody, expressing gratitude to our family and friends and to embrace cultural traditions and customs that makes the CNY celebration so special.   This is told by Jestinna’s character called ‘Xiao Long Nu’.  



The modern Xiao Long Nu character is visited by the Old Era Xiao Long Nu who reminds her about the ancient Chinese New Year customs while the Guardian Dragon is the custodian of the family’s health and protection for generations. 





And the modern Xiao Long Nu also teaches the Old Era Xiao Long Nu a trick or two about keeping healthy and beautiful with modern Guardian products.  


 

“The video encourages everyone to embrace the Dragon year’s radiant spirit with timeless well-being and health, with Guardian by your side,” added Anna.

 


To help customers achieve the New Year look with a healthy glow, Guardian has introduced theGlamAR feature on its App so that its customers can receive expert skincare advice on the products most suited for their skin.  

 


The GlamAR feature will conduct a skin analysis, offer skin care tips and then offers personalised skin care recommendations and recommended products for your skin.  They can then make a purchase through the App and have it delivered to their homes or they can go to a physical store to buy it.


 

Guardian customers will enjoy special offers from Pantene, Garnier and Bio Essence in addition to others.  This includes up to 50% off on Cosmetics and Skin care, 2nd item 60% off with ALL beauty masks, lip balms and all hair colour.  




There will be up to a 30% discount on all slimming products, Vitamins and beauty enhancers as well as RM20 Guardian Cash Vouchers with purchase of RM188 on Health Care products.





 

As we celebrate the season of joy and togetherness, customers can shop at all Guardian stores and online for CNY Gift Packs featuring a range of health and wellness products starting from 27 December until 12 February 2024 as gifts for their loved ones who are far apart or in a different town.  



This includes CNY Gift Packs from Brands, Kinohimitsu, Ensure Gold and Ecolite.

 



“So make this Lunar New Year spectacular by visiting your nearest Guardian store or online for all your health and wellness CNY gifts for you and your loved ones.” added Anna.



For more details please visit, 

Facebook: @Guardianmy

Instagram: @Guardianmy

YouTube: @Guardian MY

Telegram: @GuardianMY


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Shopee | 12.12 Birthday Sale Offers Exclusive Prizes and Rewards



Get ready for the grand finale of the year's shopping extravaganza! Shopee is rolling out the red carpet for its 12.12 Birthday Sale happening from 1 December until 15 December. 

The event promises an array of unbeatable deals, heart-pounding games, and jaw-dropping prizes. To sweeten the deal, enjoy the added perk of free shipping with no minimum spend, making this shopping experience even more irresistible!

FREE Shipping with No Minimum Spend!

Experience worry-free shopping on Shopee, the go-to platform for no minimum spend Free Shipping vouchers releasing everyday at 12AM. Enjoy unlimited free shipping daily until 15 December and maximise your savings!
 
Shopee Live's Roda Shopee Game Show: A Gateway to Toll-Free Journeys!


Get ready to embark on a thrilling journey with Shopee Live's 12.12 Roda Shopee game show hosted by Datuk Aznil Hj Nawawi, featuring special guest celebrity appearances like Faezah Elai, Zara Zya, Zarina Anjoulie, Zoey Rahman, and many others. Shopee has partnered with Touch 'n Go to offer users a chance to win an entire year of toll-free travel. 

To enter Roda Shopee, users need to claim their unique code from the contest’s home page and complete one livestream checkout to be included in the pool of users that will be selected raffle-style which unlock the opportunity to spin the wheel for prizes, including the grand prize of 1 Year Free Toll.
Grab Jaw-Dropping Deals at Just RM1 with 12PM Super Seringgit Deals!

Unbelievable deals and brand-name items for as low as RM1 with 12PM Super Seringgit Deals! This is your chance to indulge in a shopping frenzy like no other, with incredible savings. Don't miss out – shop now and check out at 12PM!

Irresistible Vouchers All Day Long: Up to 50% Off and Cashback Galore!

Shopee Live will be buzzing with excitement throughout the day as users can claim up to 50% off vouchers for them to shop on Shopee Live. Selected users will receive additional exclusive vouchers during the 8PM session, featuring 15% Coins Cashback and Rebate NOW for Cashback sellers.

Diamonds, Vouchers, and Quests: Shopee's Birthday Quest Unleashed!

Engage in the Shopee Birthday Quest, where daily quests earn you diamonds exchangeable for exclusive vouchers of up to RM100, turning your routine into a rewarding adventure on 12 December. For savvy shoppers, don't miss the interactive fun of Voucher Scrabble during the 8PM Roda Shopee game show on Shopee Live. 

Piece together exclusive voucher codes for two rebates and dive into the 12.12 Birthday Voucher Hunt, unveiling hidden keywords for four limited-time vouchers. With both promotions offering a variety of vouchers, you can maximise your savings and enjoy a dynamic shopping spree on 12.12!

Spend More, Save More: Extra Vouchers for Peak Day Shoppers!

As the festival reaches its peak on 12 December, Shopee is adding another layer of excitement to your shopping spree! Spend a minimum of RM250 and discover an extra RM50 voucher waiting to be yours to use during the 3 Days Special extended sale on 13 till 15 December. 

Get ready to indulge in a shopping extravaganza that will leave you feeling merry and rewarded!


Indulge in Special Member Privileges: Enjoy Exclusive Pricing and More!

Embrace a world of exclusive privileges and unlock a treasure trove of rewards by joining Shopee Mall Brand Memberships of selected official stores today! Enjoy special member items, exclusive pricing, redeem vouchers and gifts, and earn points with every purchase. Join now and elevate your shopping experience!


Explore the Pinnacle of Elegance with Shopee Premium!

Be captivated by an exquisite collection of authentic and specially curated collections, meticulously handpicked from our esteemed line of Premium brands. Immerse yourself in the exquisite craftsmanship and timeless elegance of Dyson, Habib, Kiehl's, L'Occitane, Laneige, Pandora, Paula's Choice, Philosophy, Ray-Ban, and a host of other renowned names.

So, mark your calendars, set your reminders, and get ready to shop like never before! The 12.12 Birthday Sale is supported by renowned brands and valued partners including 70mai, Abbott, Baseus, DESSINI, Kamatto, POLO HILL, Reckitt, Skechers, SKINTIFIC, SOME BY MI, TTRacing, XES Shoes, and many more. 

For more information, visit https://shopee.com.my/m/12-12 .

 *Terms and conditions apply.


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Shopee Live | The Raw. Brings Real-Time Skincare Consultation to Malaysians

 

The Raw., a homegrown skincare brand, educates users on the importance of achieving healthy skin through Shopee Live. The company conducts interactive livestream sessions providing skincare consultation, informative do’s and don'ts of their products, and increases awareness on their range of specially-developed skincare for Malaysians. 


The Raw.’s knowledgeable skincare experts offer real-time consultation for users to share their skin concerns and discuss the best science-backed products and routines for their skin type on Shopee Live. They share their personal experiences with various serums, show before and after photos of themselves, and explain the science behind the active ingredients in the products and how it affects different skin. This approach fosters a sense of community among skincare enthusiasts, creating a trusted space where they feel heard, understood, and empowered to take control of their skin health.

 

Some burning questions that viewers have asked in-stream were: ‘I have dry skin, can I still use the acne drying solution?’, ‘Can I mix niacinamide with ascorbic acid serum? Will it cause me breakouts?’, ‘Can the arbutin serum be used by pregnant or breastfeeding women?’ and more. These experts share valuable advice and product how to’s.

 

“Shopee Live has been a valuable tool for The Raw. to connect with Malaysians and share our expertise in skincare. We believe that our online consultation and truthful sharing methods build trust with our customers while helping us to better understand their skincare needs. I hope to continue using Shopee Live to educate Malaysians on the science behind healthy skin to help them achieve their goals,” said Adibah Mazlan, founder of The Raw., and board-certified pharmacist.

 

The Raw.’s decision to embrace Shopee Live as an educational channel has proven to be a resounding success with over 30% of their orders coming in through live stream in 2023. This year alone, they have sold over 31,000 products, six times more than the year before, owing this improvement to their Shopee Live sessions. The company plans to increase their frequency from 110 to 140 livestreaming hours a week, propelling their mission in raising awareness on skincare to Malaysians.


 

"Live commerce has revolutionised the way brands connect with customers, and The Raw. is a prime example of this transformation. We believe that Shopee Live provides an unparalleled avenue for brands to have on-screen conversations, share informative insights, and showcase their products in an interactive way. We're incredibly proud to have The Raw. on Shopee Live and look forward to supporting their continued growth on the platform," said Kenneth Soh, Head of Marketing at Shopee Malaysia.

 

The Raw.’s products are developed with scientifically-approved ingredients that are gentle enough to address a variety of skin concerns, including acne, wrinkles, and dryness. Since its inception in 2020, they have sold over 47,000 products on Shopee. Their bestseller, ‘Acne Spot Drying Solution’, has helped over 17,000 Malaysians battle pimples, with close to 2,000 bottles sold monthly. 

 

“My passion for skincare stemmed from my personal struggles in fixing my acne. I realised that many formulations in the market have a high percentage of active ingredients that may not be suitable for all skin types to solve their specific skin concerns, and I wanted to fix that. Combining my pharmaceutical and medical knowledge, The Raw. was born to provide safe, high-quality, effective and most importantly, affordable products for Malaysian skin,” Adibah concluded.


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Shopee Live | Dubai Chocolates by PHINIX STORE Go Viral

 


PHINIX STORE is the local homegrown seller responsible for making Dubai Chocolates go viral on Shopee Live. Deploying a creative and systematic approach to live selling, founders Husman Setta and Khaled Hassan, also known as Abang Ah Ah switched from a social commerce site to Shopee Live in July 2023 and saw Malaysian candy lovers place more than 1,000 orders per day with them, far outstripping their initial targets of 50 orders a day. 


They attribute their rapid growth, of up to 90% uplift in sales, to the fact that Shopee Live has the right audience familiar with the platform and primed to shop on livestream events, compared to other apps in their experience where audiences were seeking entertainment but not shopping.


“At the time, these chocolates were not that well known on social media or other platforms…Now I can say that 90% of our daily sales come from Shopee Live, especially from returning customers. We get to build customer relationships and have good interactions with our customers. Sometimes, our customers have become like friends to us, they join the livestream to ‘hang out’. Even offline, sometimes the customers recognise us and say hi to us, and we talk as well,” Husman said.


For PHINIX STORE in particular, the freedom to communicate with the audience intimately on their new branded content channel, to provide live education about how to store and serve their chocolates, and conduct two-way conversations in real time allowed them to build brand trust quickly. 


Taking advantage of Shopee’s integrated solutions for ecommerce sellers, PHINIX STORE first attracts new audience traffic by offering Shopee Coins, then polls customers on Shopee Live to conduct user research on what products will sell out, uses their sales reports to figure out the best window to livestream, and influences conversion and loyalty by rewarding customers with gifts. 



Khaled, who hosts all livestream events, explains how he drives urgency and spontaneity during the short windows of purchase: “We have a timer countdown for promotion times for the users to come in and rush for the products on special price during game sessions. We also reward loyalty: if they buy a certain quantity of products, for example, we give them free gifts. With every purchase of more than 1kg of chocolate, we give them 100g free.”


Kenneth Soh, Head of Marketing at Shopee Malaysia, said, “We are so happy that PHINIX STORE has found the secret sauce for local sellers to succeed online. Shopee Live has been accelerating as a new and effective way to create two-way, personalised engagements between sellers and buyers to drive on-the-spot sales. We intend to empower even more local businesses to scale online in this way.”


Commenting on plans for the future and aspirations for other Malaysian sellers like themselves, Khaled and Husman agree, “Our plan is to expand our business outside of Malaysia via Shopee International Platform, with our perfume product, Hush, and food products. We call on all sellers to have an online shop with Shopee to expand their market reach. Shopee provides the best platform to sell and promote products. Shopee also can teach us how to sell products for those without any knowledge in live streaming.”


To date, PHINIX STORE has accumulated 74,000 followers on Shopee. These followers have bought 85,714 kilograms of Dubai Chocolate, and 163,000 pieces of Milo Energy Cubes. The store also offers luxury perfumes and sambal, catering to local tastes.


Shopee Live:  https://help.shopee.com.my/portal/article/78854-[Shopee-Live]-What-is-Shopee-Live


PHINIX Store : https://shopee.com.my/phinixstore


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