Goodday KidSTART | Malaysia’s Largest-Ever Kid-Preneur To Bring Their Business Ideas To Life!

In conjunction with World Children’s Day, Goodday Milk is proud to launch Goodday KidSTART, Malaysia’s largest-ever kid-preneur programme aimed at catapulting the business dreams of bright, savvy and passionate children between ages 7 and 14.

 

Whether it's through a nutritious range of products or meaningful initiatives, one of Goodday Milk’s focus has always been on bringing goodness and enriching the lives of children. In 2021, Goodday Milk initiated the "Happee PPE Campaign", which saw kids all over Malaysia design joyful new looks to the otherwise mundane-looking Personal Protective Equipment (PPE) worn by frontliners, treating their peers hospitalised with Covid-19. The winners were each awarded an RM10,000 education fund with their designs printed on 10,000 units of PPE’s.

 

This year, with Goodday KidSTART, Goodday Milk wants to continue their commitment towards the community and children by bringing goodness to them in the form of financial literacy through the path of entrepreneurship.

 

At a glance in the region, 30%* of parents start teaching their children about money at the average age of 7-10 years, with 36%* of Malaysian parents beginning as early as 5-6 years old*. While it is an encouraging number, many parents are still unsure how to approach what is considered a sensitive topic in Asian culture or where to find helpful information.

 

Additionally, surveys showed that most parents believe that someone else is teaching their children about money and finance, with 80%** assuming it is a part of the school syllabus Statistics also show that during the recent Covid-19 pandemic, 53%*** of adults admitted to being unable to support their families. The pandemic has undoubtedly shown us that sound and sensible financial understanding is needed to weather the toughest storms.

 

Another survey by the Securities Commission Malaysia**** found that Malaysian youths are generally unable to manage their finances well, with most having low financial literacy*. Many also prioritised short-term financial goals and spend beyond their means, resulting in debts. This lack of awareness highlights an ever-growing need for parents and kids to start discussing good financial habits, especially from a young age. This will ensure that children have the knowledge they need to be sustainable in the future.

 

Amy Gan, VP of Marketing, says, “At Goodday Milk, we want to equip children with the right knowledge to develop strong money habits early on as this will ensure them a financially secure future. By instilling confidence and imparting skills required to fuel a child’s entrepreneurial spirit, we are teaching our future-driven generation to understand the concept of money so they can make responsible financial decisions.

 

She added, “We urge parents all over Malaysia to encourage their child’s participation and take this opportunity to showcase their talent and potential with the hopes of becoming Malaysia’s first Goodday KidSTART kid-preneur!”

 

Submissions for the Goodday KidSTART programme are open from 21st November 2022 to 23rd December 2022, and parents are invited to send a short video of their children's pitch to Susu Gooday via Facebook direct messaging https://www.facebook.com/gooddaymilkmalaysia or GooddayMilk via Instagram's direct messaging @gooddaymilkmy

 

The video should consist of three parts;

1. An introduction

2. Their inspiration to start a business

3. The quick elevator pitch of their idea

 

Following the five-week submission period and shortlisting process, 20 finalists will advance to the next stage to attend a 2-day intensive boot camp in January 2023. Children will be mentored and taught the necessary skills and abilities to successfully pitch their ideas to a panel of judges ranging from business entrepreneurs to captains of industry.

 

Prizes worth up to RM50,000 await the winners of the Goodday KidSTART kid-preneurs to bring their business ideas to life!

 

The Goodday KidSTART kid-preneur programme runs from 21st November 2022 to 8^th January 2023. For more information, visit www.facebook.com/gooddaymilkmalaysia.

 

Source:

*https://www.eastspring.com/sg/money-parenting/a-quick-look-at-how-asian-parents-teach-about-money

**https://family.org.my/articles/parenting-articles/teaching-your-kids-about-money/

***:https://www.econstor.eu/bitstream/10419/248673/1/full-5.pdf

****Securities Commision of Malaysia “Youth Capital Market Survey A Malaysian Perspective 2022”

For more about Mouse Mommy Treats, 

do follow us*

Website  | Facebook | 

Instagram | YouTube |

 ConfirmPlusChop | 

MeCan Trade | Shopee | 

EatCakeToday | Vsnap

Tocoo Mall (Japan) | 

Kleenso Household Cleaning |

Guardian

Global Handwashing Day Together With Lifebuoy !

 

In line with the goal of Global Handwashing Day (GHD) on 15th October 2022, Lifebuoy, the world’s number one germ protection soap dedicated to promoting healthy hygiene habits, launched a programme “C Untuk Cuci Tangan: Train the Trainers” at The Grounds KL to reinforce good handwashing habits among the school children of Jabatan Kemajuan Masyarakat (KEMAS). The purpose of the “C Untuk Cuci Tangan: Train the Trainers” programme is to not only share the necessary handwashing skills with the teachers of KEMAS but also to enable them to then teach those skills to the students.

Under this programme, Unilever Malaysia through Lifebuoy partnered with Guardian to donate hygiene kits containing essential daily items such as Lifebuoy C Untuk Cuci Tangan Guidebook, Lifebuoy Antibacterial Handwash and Bar Soap, and antibacterial wipes from Guardian to Tabika KEMAS, to promote good hand hygiene and help minimize the risk of infection among school students.

The launch of the programme was officiated by Yang Berusaha Tuan Asri Bin Saleh, Director of KEMAS Wilayah Persekutuan, Ms. Lenny Chuah, Personal Care Malaysia, Singapore, Thailand (MYSGTH) Lead & Head of Malaysia, Unilever Malaysia, and Ms. Jessica Barnabas, Personal Care Head of Department, Guardian Malaysia.

Yang Berusaha Tuan Asri Bin Saleh, Director of KEMAS Wilayah Persekutuan shared, “The Ministry of Rural Development through KEMAS always emphasizes the aspect of personal hygiene and safety among the students of KEMAS. 

KEMAS is proud to collaborate with the private sector such as Lifebuoy on conducting such a handwashing programme for the first time. For instance, teachers who undergo the training offered by Lifebuoy Malaysia will be able to guide school children on the proper ways to wash their hands more efficiently. Indeed, teachers play crucial roles to encourage the good habit of handwashing among children from an early age.

“On top of that, the hygiene kits donated by Lifebuoy and Guardian will help to establish a first-class mindset of emphasizing personal hygiene among preschool students. With the rising of hand-foot-and-mouth disease (HFMD), students will be reminded to utilize the hygiene kits available in school compounds to keep their hands clean from time to time. Ultimately, this is one of the good examples of how the public-private partnership takes place to ensure a healthier and cleaner environment for our future generation.”

Mouse mommy is also noted the importance of hand hygiene and happy to support this handwashing practise into our daily lifestyle.

Lenny Chuah, Personal Care Malaysia, Singapore, Thailand (MYSGTH) Lead & Head of Malaysia, Unilever Malaysia said, “As a company that prioritizes the core aspect of improving health and hygiene to protect lives and livelihoods, Unilever through Lifebuoy Malaysia hopes that the launching of the “C Untuk Cuci Tangan: Train the Trainers” programme will offer valuable insights and perspectives on championing the cause of hand hygiene education among school children. 

We are proud to be working with KEMAS and Guardian to increase awareness among preschoolers on the importance of washing hands to keep germs at bay. In line with our purpose to save lives, our programme will empower mothers with such awareness, knowledge, and information to help ensure that their children fall ill a little less often.

“To reaffirm the support for the United Nation’s 2030 Sustainable Development Goals which aims to drive positive behavioral change around hand hygiene habits amongst children, Lifebuoy creates the theme song Mari Lebih Sihat! which is sung in local languages from various ethnic groups in our country to create the most inclusive hygiene education in Malaysia. Currently, the second phase of the Mari Lebih Sihat initiative will continue this goal to drive handwashing behavior change among children.”

To further formulate effective ways in cultivating handwashing habits among school children, Lifebuoy has partnered with schools to promote the fundamentals of hand hygiene from a child’s earliest years with its Little Chief Education Officer (CEO) initiatives. The idea stems from the understanding that children are more likely to instill this behavior when they are influenced by their peers. 

Thus, Lifebuoy believes that such an initiative will accelerate the impact of hand-hygiene education by improving students’ attitudes towards learning, fostering a more personalized learning experience, engaging students through cooperative learning, and leading to high retention of information.

Lenny Chuah added, “Lifebuoy believes that explaining and instilling the importance of developing lifelong hand hygiene habits among children is the best approach to preventing the spread of infectious illnesses in schools. Since the commencement of Lifebuoy’s outreach programs in 2015 across Malaysia, we have reached 536,113 kids aged 4 to 9. Driven by a larger purpose, we want to help 1 million people develop good handwashing habits by 2025.

Lifebuoy is committed to continuous innovation in its products to double down on the fight against germs. 

More recently, the brand also introduced the new Lifebuoy Fresh Coconut Water & Mint Antibacterial Bodywash and Lemon Fresh Antibacterial Handwash to their existing range. 

This will play a significant role to realize the brand’s vision to make hand washing commonplace and help the community stay safe, fresh, and germ-free.

For more about Mouse Mommy Treats, 

do follow us*

Website  | Facebook | 

Instagram | YouTube |

 ConfirmPlusChop | 

MeCan Trade | Shopee | 

EatCakeToday | Vsnap

Tocoo Mall (Japan) | 

Kleenso Household Cleaning |

Guardian

Antabax and R.E.A.L Kids Partner to Reduce the Spread of Hand, Foot and Mouth Disease in Malaysia

 

While Hand, Foot and Mouth Diseases (HFMD) is on the downtrend in Malaysia with 106,477 cases reported as of 18 June 2022, it is still an approximately 39 fold increase compared to the 2,710 cases^[1] reported for the same period last year, according to the latest report by the Ministry of Health Malaysia. 

Hand, foot, and mouth disease (HFMD) is a very contagious common illness which typically affects children below 5 years of age, although adults and older children can also be infected.

HFMD is highly transmissible, and childcare settings are the most common places for HFMD to be contracted because of toilet training, diaper changes, and the fact that children often put their hands into their mouths.

What can we as parents do to keep the little ones safer?

To accompany Malaysian parents in combating HFMD, Antabax, Malaysia's leading Halal anti-bacterial personal care brand is partnering with R.E.A.L Kids, the country’s largest owner-operated kindergarten chain with 45 centres and 3,600 students nationwide by equipping students, teachers and staff with Antabax care kits for on-the-go personal hygiene, and creative education materials to raise understanding of the dos and don’ts of HFMD.

 

“As a leading brand in hygiene and sanitation solution for consumers, Antabax is committed to providing regular education and continuous access to strengthen healthy and hygenic habits, and together creating a healthier and cleaner community. Good personal care, good hygiene especially hand hygiene may help prevent the spread of HFMD. 

Through Antabax product solutions, we trust that parents and teachers play an important role in teaching children to wash or sanitise their hands frequently before and after eating, as well as before and after going to the toilet, after group activities or touching suspect surfaces, and avoid sharing or touching other children, sharing water bottles, food or toys^[2].  Provide your child with their own sanitiser and show them how to use it, and when to use it too! Clean hands keep us safe,” says Chua Su Fee, Marketing Manager from Antabax. She further remarked that this activity is only the beginning of Antabax’s long-term commitment to continuously contribute and bring a positive impact on Malaysian families. 

Speaking on the partnership with Antabax, Ng Ming-yan, Operations Manager at R.E.A.L Kids says, “We are glad to partner with Antabax once again, as the brand continues to educate and raise awareness on infectious diseases that affect children in a creative and timely manner. We would also remind parents to reinforce good hygiene behavior at home, and to wipe down their little ones’ belongings to reduce the spread. Always remind your child to keep their hands away from their mouth, and if they are unwell do not send them to school but take them to a clinic or hospital for diagnosis^[3].”

Antabax will be sharing educational materials and tips on reducing the spread of HFMD, which will be distributed to all R.E.A.L Kids students nationwide.  Content includes creative discussion and activities sheets for students developed by teachers and caregivers on reducing the risk of HFMD.  The brand continues its role as an enabler to encourage parents, students and teachers to get back in action by emphasizing good personal hygiene practices, which is in-line with its #BaxInAction theme.    

The brand will be contributing its products including antibacterial sanitizer spray, bar soap and antibacterial wipes which able to kill 99.9% of germs and give parents peace of mind about their child’s hygiene.   

A promotional voucher that can be used on Antabax products purchase is provided to support parents in making their next Antabax purchase.

For more information on Antabax, please visit http://www.lamsoon.com.my/ or follow us on Facebook https://www.facebook.com/Antabax.Malaysia/ and on Instagram https://www.instagram.com/antabax.

---

[1] https://kpkesihatan.com/2022/06/21/kenyataan-akhbar-kpk-21-jun-2022-situasi-semasa-kejadian-penyakit-tangan-kaki-dan-mulut-hfmd-di-malaysia-me-24-2022/

[2] https://www.cdc.gov/hand-foot-mouth/about/prevention.html

[3] https://www.cdc.gov/hand-foot-mouth/about/prevention.html

For more about Mouse Mommy Treats, 

do follow us*

Website  | Facebook | 

Instagram | YouTube |

 ConfirmPlusChop | 

MeCan Trade | Shopee | 

EatCakeToday | Vsnap

Tocoo Mall (Japan) | 

Kleenso Household Cleaning |

Guardian