In line with the goal of
Global Handwashing Day (GHD) on 15th October 2022, Lifebuoy, the world’s number
one germ protection soap dedicated to promoting healthy hygiene habits,
launched a programme “C Untuk Cuci Tangan: Train the Trainers” at The Grounds KL
to reinforce good handwashing habits among the school children of Jabatan
Kemajuan Masyarakat (KEMAS). The purpose of the “C Untuk Cuci Tangan: Train the
Trainers” programme is to not only share the necessary handwashing skills with
the teachers of KEMAS but also to enable them to then teach those skills to the
students.
Under this programme,
Unilever Malaysia through Lifebuoy partnered with Guardian to donate hygiene
kits containing essential daily items such as Lifebuoy C Untuk Cuci Tangan
Guidebook, Lifebuoy Antibacterial Handwash and Bar Soap, and antibacterial
wipes from Guardian to Tabika KEMAS, to promote good hand hygiene and help
minimize the risk of infection among school students.
The launch of the programme
was officiated by Yang Berusaha Tuan Asri Bin Saleh, Director of KEMAS Wilayah
Persekutuan, Ms. Lenny Chuah, Personal Care Malaysia, Singapore, Thailand
(MYSGTH) Lead & Head of Malaysia, Unilever Malaysia, and Ms. Jessica
Barnabas, Personal Care Head of Department, Guardian Malaysia.
Yang Berusaha Tuan Asri Bin
Saleh, Director of KEMAS Wilayah Persekutuan shared, “The Ministry of Rural
Development through KEMAS always emphasizes the aspect of personal hygiene and
safety among the students of KEMAS.
KEMAS is proud to collaborate with the private
sector such as Lifebuoy on conducting such a handwashing programme for the
first time. For instance, teachers who undergo the training offered by Lifebuoy
Malaysia will be able to guide school children on the proper ways to wash their
hands more efficiently. Indeed, teachers play crucial roles to encourage the
good habit of handwashing among children from an early age.
“On top of that, the hygiene
kits donated by Lifebuoy and Guardian will help to establish a first-class
mindset of emphasizing personal hygiene among preschool students. With the
rising of hand-foot-and-mouth disease (HFMD), students will be reminded to
utilize the hygiene kits available in school compounds to keep their hands
clean from time to time. Ultimately, this is one of the good examples of how
the public-private partnership takes place to ensure a healthier and cleaner
environment for our future generation.”
Mouse mommy is also noted
the importance of hand hygiene and happy to support this handwashing practise
into our daily lifestyle.
Lenny Chuah, Personal Care
Malaysia, Singapore, Thailand (MYSGTH) Lead & Head of Malaysia, Unilever
Malaysia said, “As a company that prioritizes the core aspect of improving
health and hygiene to protect lives and livelihoods, Unilever through Lifebuoy
Malaysia hopes that the launching of the “C Untuk Cuci Tangan: Train the
Trainers” programme will offer valuable insights and perspectives on
championing the cause of hand hygiene education among school children.
We are
proud to be working with KEMAS and Guardian to increase awareness among
preschoolers on the importance of washing hands to keep germs at bay. In line
with our purpose to save lives, our programme will empower mothers with such
awareness, knowledge, and information to help ensure that their children fall
ill a little less often.
“To reaffirm the support for
the United Nation’s 2030 Sustainable Development Goals which aims to drive
positive behavioral change around hand hygiene habits amongst children,
Lifebuoy creates the theme song Mari Lebih Sihat! which is sung in local
languages from various ethnic groups in our country to create the most
inclusive hygiene education in Malaysia. Currently, the second phase of the
Mari Lebih Sihat initiative will continue this goal to drive handwashing
behavior change among children.”
To further formulate
effective ways in cultivating handwashing habits among school children,
Lifebuoy has partnered with schools to promote the fundamentals of hand hygiene
from a child’s earliest years with its Little Chief Education Officer (CEO)
initiatives. The idea stems from the understanding that children are more
likely to instill this behavior when they are influenced by their peers.
Thus,
Lifebuoy believes that such an initiative will accelerate the impact of
hand-hygiene education by improving students’ attitudes towards learning,
fostering a more personalized learning experience, engaging students through
cooperative learning, and leading to high retention of information.
Lenny Chuah added, “Lifebuoy
believes that explaining and instilling the importance of developing lifelong
hand hygiene habits among children is the best approach to preventing the
spread of infectious illnesses in schools. Since the commencement of Lifebuoy’s
outreach programs in 2015 across Malaysia, we have reached 536,113 kids aged 4
to 9. Driven by a larger purpose, we want to help 1 million people develop good
handwashing habits by 2025.
Lifebuoy is committed to
continuous innovation in its products to double down on the fight against
germs.
More recently, the brand also introduced the new Lifebuoy Fresh Coconut
Water & Mint Antibacterial Bodywash and Lemon Fresh Antibacterial Handwash
to their existing range.
This will play a significant role to realize the
brand’s vision to make hand washing commonplace and help the community stay
safe, fresh, and germ-free.
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