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CREATIVE FABER-CASTELL’S BACK TO SCHOOL STATIONERY TO NURTURE CREATIVITY AND IMAGINATION OF CHILDREN



Faber-Castell Malaysia launched its ‘Back to School’ campaign this year with the focus on nurturing the creativity and imagination of children. The company believes that this will in turn, stimulate the brain development of young children. 


According to Mr Andrew Woon, Managing Director of A.W Faber-Castell Malaysia Sdn Bhd, choosing the right stationery products is an important contributing factor to the brain development of young children. “A good stationery set will enhance their learning experience and also improve their fine motor skills." 


Tri-Grip pencils and Grasp Crayon for example, were invented with practicality and grip comfort in mind so that children would love using them and this will also pique their learning interest,” said Woon.


Bearing the quality and the R&D tenacity of a German brand, Faber-Castell products are designed and developed after years of research, resulting in ergonomic designs. With its products, Faber-Castell aims to offer creative experiences that will delight and inspire customers.


This year’s Back to School campaign themed Castle Heroes, features a male character named Bernard and a female character named Cassandra. Both these Castle Heroes characters will inspire children to use their imagination in conquering obstacles and challenges.


Four inspirational Castle Heroes sets are introduced in conjunction with the Back to School launch. They include an essential school set containing complete stationery items that one would need, a drawing set coupled with a set of creative drawing cards, a mechanical pencil set and a 3-piece eraser set.


Apart from the Castle Heroes sets, Faber-Castell Malaysia is also introducing several Back to School sets, promotional sets and gift sets which are ideal as gift for the holidays. 





Among them are also new innovative products such as the ‘Colour to Life’ Augmented Reality Colouring Book with Connector Pens; My Colour Companion First Grasp Crayons coupled with a colouring book – designed especially fortoddlers aged three to four years old; and also an attractive Colour Design Tri-Writing triangular pencils which is perfect for writing and drawing.


‘Colour to Life’ is Faber-Castell Malaysia’s latest digital application to bring colouring and drawing to the next level. 



The set comes with a colouring book, a set of coloured connector pens and an app that makes the characters in the book come to life with colours. 



This Augmented Reality colouring book is the first of its kind by a stationery company.


The Back to School launch event also saw the participation of 24 children, aged 4 to 16 from the Trinity Community Children’s Home. The home is also sponsored with a year’s supply of stationery items by Faber-Castell Malaysia as part of their corporate social responsibility programme.


The public can also look forward to several activities, which will inculcate creativity in conjunction with this year’s Back to School campaign such as the ‘Spot, Snap and Win’ contest as well as on-ground colouring activities and creative Tack-It workshops at selected mall locations nationwide.


To make things more interesting for its customers, Faber-Castell Malaysia is also collaborating with KidZania to offer special discounts for KidZania entry tickets with the purchase of the Faber-Castell Slim-Flexi or Watercolour pencils. 


A single receipt purchase, entitles customers to purchase up to four tickets with 35per cent discount from 1 November to 31 December 2019 and a 40 per cent discount from 1 January to 31 March 2020.


In addition to that, a colouring contest organised by Faber-Castell will also be held from the 1 November 2019 till 5 January 2020 with the colouring sheet available for redemption at KidZania or simply download from Faber-Castell Malaysia’s Facebook page. 


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PEEKABOO 21st Anniversary Celebration With Stem Cell-based Hair Growth Solution Workshop At TTDI



Happy 21st Anniversary PEEKABOO ! As one of the Malaysia leading hair salons, turns 21 this year and to mark the occasion, its founder collaborated with commercial stem cell products company, Aphrozone Co. Ltd. (Aphrozone) of Korea, in organising a special workshop featuring hair growth solutions, using stem-cell cosmetics with growth factors.


Stem-cell usage has apply in medical and research, now, also can be found in cosmetic related products too.  


Head of PEEKABOO, Joe Low Kok Cheong, who first ventured into the hairdressing industry in 1989 and opened Peekaboo Hair Salon at Taman Tun Dr. Ismail (TTDI) in 1998, believes that the hair is very important as it helps frame, built and sculpt the face, thus illuminating an individual’s features while enhancing his or her look.


“We understand that to be referred to as beautiful or good-looking will give people a sense of joy and confidence,” said Joe, who hails from Ipoh, Perak.


“Therefore, we do not only ensure our customers are satisfied with our services but also strive to give professional advice to customers on styles that can better complement their features,” said the highly sought-after hair stylist.


According to Joe, this is also how he and his fellow stylists started noticing that many of their customers are experiencing some form of balding, either through significant loss of hair or thinning.

“Having seen many of our customer facing this problem, we decided to explore and discover solutions that we felt could help those who are experiencing this,” he said, explaining how the idea of a hair care workshop in collaboration with Aphrozone was mooted.


Aphrozone is the producer of Ruby Cell, which offers among others, hair care solutions that includes ampoules, shampoo, hair treatment and scalp tonic for hair growth.


Ruby-Cell products are formulated with APL and other high-performance proteins that can be used by people of all ages. The products are developed in the state-of-the-art Aphrozone laboratory in South Korea.


“I find that Ruby Cell hair care products can help prevent hair loss and stimulate new hair growth,” Joe said. “What’s more, regularly using Ruby Cell shampoo and conditioner makes your hair smoother and silkier, leading to a more beautiful you.”


The Ruby Cell hair treatment workshop, held at the PEEKABOO TTDI, was led by Park Na Eun, who represented Aphrozone. Park Na Eun has been involved in the beauty and network marketing industry for over 30 years. 


Hair loss is a common problem nowadays for all women and men. Effective, workable and hair loss treatment that suitable for us is important to keep our hair growth healthily.

Interested to know more about PEEKABOO Hair Salon TTDI,
Instagram : https://www.instagram.com/peekaboomalaysia/

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