SPX, the delivery provider of SEA group with 118 hubs nationwide, celebrates two years of promoting women and closing the gender divide in a traditionally male dominated courier industry. SPX has been building robust relationships with local communities, as their work enables them to expand local sellers’ reach, create local economies, and fulfil essential orders during rainy seasons.
Since 2021, SPX has outpaced competitors by promoting inclusive initiatives at the workplace, hiring 40 times more women, in all kinds of management roles such as supervisors, hub leads, shift leads, and operational roles such as sorters, couriers, and riders. Today, a record 13% couriers and 40% sorters nationwide are women; SPX is the only e-commerce courier partner in Malaysia helmed by a female director, Cheah Lee Sun.
‘I welcome female couriers all over Malaysia, because I don’t see this industry as a male-dominated industry. No job is too heavy duty for women here whether it involves heavy lifting or driving commercial vehicles. Everyone is welcome, in the spirit of inclusion and supporting upskilling local talents in the communities where we operate,’ says Lee Sun, Head of SPX.
Company-Wide Visible Policy for Transparent Workplace
Lee Sun acknowledges that getting extra logistics capacity during peak ecommerce campaign periods can be very competitive. She makes personal visits to SPX hubs, sorting facilities, and warehouses, and rides along with her drivers, men and women equally, to ensure equal treatment of her employees and instant feedback systems to facilitate better performance. SPX has implemented a company-wide Visible Policy initiative, which means there are active channels for all employees to report any integrity or harassment issues anonymously.
Siti Sakinah Yusof, 33, started as a contract supervisor in the Kuala Terengganu Selatan hub and due to her unwavering integrity and work ethic, she has been promoted to a full-time hire with SPX; as a mother of three children, she is a role model in cultivating a trustworthy, positive workplace environment. ‘Women must know how to take care of themselves and never hesitate to speak up about those with unethical behaviour,’ she said.
Job Flexibility Drives Better Performance
Nadiah Mohd Shukor, 34, looks out for working mothers under her supervision as a trainee in the Acting Area Manager Programme for Hulu Langat, Balakong, Serdang, and Titiwangsa. “I make sure they apply for leave when their child is sick, take lunch breaks and have proper meals while at work even during peak delivery periods,” she said. Being a mother herself to seven children, Nadiah understands that some of the women are doing two jobs and need the flexibility to work on shifts.
Lee Sun endorses this mentality, empowering all women with the flexibility to manage their own delivery schedules while building their own careers. While working as SPX couriers means they can drop their children off at schools while managing to deliver parcels by the end of their shift.
Delivering With More Empathy
As a result of such inclusive hiring policies, there has been an overwhelming culture of inclusion, discipline, and community-building at SPX. ‘There is just an attention to detail in handling parcels and an ability to remember our frequent buyers, that has been infused by women in all our territories. From my ride-alongs, I observe that they are more patient, more polite, and just care a lot more about people,’ mused Lee Sun.
Ruzita Puzi, 45, has worked for 20 years in this industry, and is now in a position to bring more job opportunities to women in Kedah at her Alor Setar Hub: ‘I want women from all walks of life to believe in themselves because they can succeed in anything, whether it's in business or holding leadership roles within companies. Before this, there were no women employees in the hub. We hired two women to work as sorters and hope to hire more women to break the gender barrier.’
Meanwhile, in conjunction with Malaysia Day, SPX couriers nationwide galvanized teamwork to deliver 15,000 free ‘Unveiling Malaysian Gems’ books to regular customers, waving the national flag and taking photos. The books contain guides to women-owned businesses across all states who support women in their communities by hiring and including them in their businesses.
SUPER™, dedicated to delivering quality coffee, tea and cereal beverages that suit Malaysian’s preferences, expands its offering with SUPER™ Classic, an instant black coffee made with 100% Robusta beans to deliver a full-bodied, bold yet smooth cup of coffee.
SUPER™ Classic is the latest addition to SUPER™’s wide range, catering to the dynamic and evolving demands of today’s coffee drinkers, along with milk tea & cereal drinks.
Fiona Tan, General Manager of Jacobs Douwe Egberts Malaysia, brand owner of SUPER™ Coffee shared, “We Malaysians love our coffee strong with condensed milk or evaporated milk. We seek instant coffee that is full-bodied in taste and intensely aromatic, so that the robust coffee flavour can come through the creaminess.”
The launch of SUPER™ Classic conveys SUPER™’s continued commitment to fueling everyday Malaysians with convenient and refreshing beverages. “Instant coffee in Malaysia is not merely a function of convenience and time.
With our long working hours, we need a strong and flavourful coffee that will awaken our senses and kick-start our mornings. We need a delightful cup that will fuel rich conversations and keep us rejuvenated all day long.”
Aptly, SUPER™ has appointed Shuib as brand ambassador for SUPER™ Coffee, as he exemplifies the journey and experience of everyday Malaysians, juggling many roles including husband, father to four young children, successful radio deejay, as well as entrepreneur.
“From day one, we knew Shuib was the perfect ambassador for us because he exemplifies the experience of an everyday Malaysian. In both good and challenging times, we Malaysians are always resilient, we work incredibly hard, giving our best to better the lives of those around us. We are excited to collaborate with Shuib as we share these values and a common passion for a great cup of ‘kopi padu’ to help us power through the day,” added Fiona.
In conjunction with Hari Malaysia celebrations, SUPER™ is thrilled to announce the ‘Semarakkan Hari Malaysia’ contest running from 16 August - 30 September 2023.
This contest offers participants an opportunity to win exciting prizes such as a Modenas Dominar D250, an exclusive ‘makan-makan’ session with Shuib, and shopping vouchers worth RM21,000. To enter, simply make a purchase of any one SUPER™ product (terms and conditions apply).
The new SUPER™ Classic is now available at major grocery retailers across Malaysia.
For more information on SUPER™ Coffee and its products, latest updates and promotions,
A new study(1) by Shopee Express has found that 1,317 Malaysian couriers are committed to building robust relationships with local communities. 87% of couriers surveyed provide trustworthy nationwide delivery services, engage with people from diverse cultures, and develop a deeper understanding of the areas they operate in. The remaining believe that their work enables local businesses to expand their market reach, which contributes to their growth and creates new job opportunities.
The success of businesses and communities relies heavily on these couriers who are truly unsung heroes. Especially for local businesses, they are always adapting to meet the changing demands of their customers, while many households, especially those of the elderly and disadvantaged, have greatly benefited from the services of couriers. This is made possible by the fact that 80% of couriers deliver at least 80 parcels on a daily basis, while the rest handle a smaller number of parcels due to other commitments.
Given their intention to deliver parcels safely to the customers they value, 80% of couriers prioritise customer needs by considering factors such as urgency, location, and timing, while the other 20% take into account their own capabilities, such as parcel size, weight, and order received, when evaluating the feasibility of delivering parcels.
When asked ”What do you enjoy most about working as a Shopee Express courier?” – 56% of couriers enjoy the job’s flexibility and breaks, 25% value the opportunity to take ownership of their successes and hard work, and 19% appreciate the teamwork and training courses that come with being part of the community. Couriers also have been able to support their households by scheduling work trips at their convenience, which allows them to maintain their standard of living while continuing to develop their skills.
With countless deliveries to complete everyday, these couriers believe that having certain qualities is helpful in making them more efficient and productive. 80% of couriers surveyed identified honesty and reliability as crucial – they are responsible for delivering parcels safely, on time, and securely to customers. 20% think that possessing a positive mindset and ample knowledge is essential, which means being able to adapt to changes and staying calm in difficult situations.
All couriers know that customers want their parcels to arrive safely. 8 out of 10 couriers recalled pushing through circumstances to deliver in bad weather or remote areas, whereas the remaining couriers remembered playing a role in making someone feel valued by delivering for special occasions. These experiences motivate couriers to keep doing their job as it reminds them of the positive impact they have on people's lives.
Cheah Lee Sun, Head of Shopee Express, said, “Our couriers clearly play a crucial role in the communities they serve. We appreciate their tireless efforts to complete deliveries on time and build stronger connections with customers. As the backbone of our business, we are here listening to their needs and accommodating them as much as we can. This is just one of the ways we provide a better peace of mind not just to our couriers, but also to our customers who rely on us to deliver their parcels with utmost care and efficiency."
When asked how being a Shopee Express courier impacted their lives, 34% of couriers had improved their time management skills by prioritising their tasks effectively. For 27% of them, their work allowed them to provide meaningful support to their families. 23% learned about the importance of being accountable in delivering parcels, and 16% felt a sense of purpose in life and saw opportunities for career advancement.
“We are happy to see that many of them have a better understanding of how to communicate with customers, build rapport, and become more skilled over time in managing a consistent stream of work and balancing personal responsibilities,” Cheah concluded.
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