VITAGEN’s campaign in
conjunction with its 40th anniversary shows the positive
correlation between good gut health and overall wellbeing through three key
areas namely, improved immunity, greater mental clarity and a more balanced
mood.
Sharing some of the brand’s
plans to make good gut health more compelling to Malaysians, in line with
VITAGEN’s 40th anniversary campaign, Mr. Poh added, “We have an
exciting year ahead for VITAGEN. The events and activities surrounding our
outreach are backed by research that better gut health improves overall
wellbeing.”
Mr Poh was shared with us that to engage the new generation of digital
natives, VITAGEN is moving into more engaging strategies such as interactive
multimedia and a nationwide roadshow with interactive components that will take
the Malaysian public on a journey into our digestive system. As the good
gut health expert, VITAGEN believes good health starts from the gut.
Good gut health is
increasingly important as Malaysians face health challenges linked to sedentary
lifestyles, stress and increasing consumption of fast food that may be low in
fibre and low in good bacteria. Digestive system plays important role to keep
us in optimum healthy condition.
Studies have shown that gut health is linked to obesity. Malaysia has
the dubious distinction of being among the fattest countries in the region[1]. The
prevalence of adults who are overweight is up to 30%[2]. Obese
Malaysians make up 17.7% of the total population[3]. This
combination means that almost half the country’s population are either
overweight or obese.
Diseases of the digestive system, or gut, are listed as among the
10 principal causes of hospitalisation (9.14%)[4] and
death (3.81%)[5] in
private hospitals, while colorectal cancer is ranked as the second most common
cancer among Malaysians[6] at a
high 12.1%. Many of us are having busy lifestyle with work and family and
sometimes unable to eat proper meal according to the timing and lack of drinking
plenty of water. It will definitely effects on our digestive system.
Many ailments including
stress, seemingly unrelated to the human digestive system are caused by gut
problems. A healthy lifestyle, which is adequate of sleeping hours, workout to detox
and eat healthy with correct timing. Understanding how the gut works and how to
care for it is essential to overall wellbeing.
VITAGEN, Malaysia’s first
and No. 1 cultured milk drink that has grown alongside generations of
Malaysians, kick-started the celebration of its 40th anniversary
with the introduction of its, ‘A Better Gut Begins with VITAGEN’ campaign, as
an extension of the brand’s far-reaching digestive health education and
awareness initiative.
Pioneer of the industry and
custodian of digestive care, the iconic cultured milk drink has been an
integral part of Malaysians’ everyday lives for 40 years. VITAGEN contains
billions of good bacteria with live, active cultures of Lactobacillus
acidophilus and Lactobacillus casei. This formulation helps aid
the absorption of nutrients from food and stimulates a stronger immune
system. It also assists in suppressing the growth of harmful bacteria, reducing
the risk of intestinal disturbances for optimal digestive health when consumed.
VITAGEN has been expanding its efforts to promote good gut health to
Malaysians through on-going campaigns and activities aimed at creating
awareness and forming healthy lifestyle habits about the importance of good gut
health.
VITAGEN also catering to Malaysians with specific health and dietary
preferences with reduced sugar and collagen variants. Recently the
VITAGEN Less Sugar variant was awarded the Healthier Choice logo under the
Ministry of Health.
VITAGEN’s General Manager,
Mr. Poh Eng Lip said, “Malaysians need to get healthy. This year, we
are employing different strategies and approaches because the traditional
discourse of, ‘don’t do this or that because it is bad for you’ does not work
with the younger generation.”
VITAGEN has been championing digestive care for the past 40 years
through its popular school programmes, collaborations with organisations such
as Digestive Health Malaysia and the Nutrition Society of Malaysia as well as
sponsorship of sporting and entertainment events, among others.
Happy 40th Birthday VITAGEN! My
favourite cultured milk drink from childhood to adulthood. Looking forward “A
Better Gut Begins with VITAGEN” campaign! An exciting VITAGEN nationwide
campaign going to begin soon!
For exciting
activities and offers about VITAGEN and its campaign “A Better Gut Begins with
VITAGEN”, please visit:
Facebook :https://www.facebook.com/VITAGENMalaysia
[1] “Global, regional, and national prevalence of overweight and obesity in adults during 1980 – 2013,” Global Burden of Disease, The Lancet
[6] The Malaysian National Cancer Registry Report
2007-2011, which was published by National Cancer Institute on its
website www.nci.moh.gov.my in October, 2016.
