Mouse Mommy Treats

Procter and Gamble Malaysia (P&G) together with well-loved Malaysian actress and single mother, Izreen Azminda and Food Aid Foundation have teamed up to launch ‘Daripada Ibu Kepada Ibu’, a campaign that encourages Malaysians to help ease the burden of single mothers all over Malaysia during this Ramadhan season by making donations of non-perishable goods.

Procter and Gamble Malaysia(P&G) together with well-loved Malaysian actress and television host, Izreen Azminda and Food Aid Foundation have teamed up to launch ‘Daripada Ibu Kepada Ibu’, a nationwide campaign that encourages Malaysians to help ease the burden of single mothers during this Ramadhan season by making donations of non-perishable goods.

‘Daripada Ibu KepadaIbu’ will take place from 15th of May to 15th of June at 50 participating outlets of all major retail stores (Giant, Tesco, MYDIN and AEON) throughout the country. Customers who purchase RM30 or more worth of P&G products will be entitled to receive a 'Beg Hati'. They are then encouraged to fill that bag or any other bag with non-perishable items such as canned or dried food, cooking oil or detergent and drop them off at collection boxes placed at the selected participating outlets. Food Aid Foundation will collect the items at the end of the campaign and distribute them to single mothers across Malaysia. Mouse mommy happy to join this meaningful campaign and would like to send Love to single mothers across Malaysia in this holy month of Ramadhan. Sharing is caring, Giving is Loving!

“To celebrate P&G’s 30th Anniversary in Malaysia, we have decided to improve the lives of different communities in need. At P&G, we believe that there are always opportunities in front of us to make a difference and be a positive force for good every day. We have been supporting mothers and their households for many years and we believe their role in the family takes great strength and is irreplaceable. We hope that through this campaign and the help of many generous Malaysians, we are able to relieve the burden of single mothers this festive period” said Ong Yuh Hwang, Managing Director of P&G Malaysia, Singapore & Brunei during the launch of ‘Daripada Ibu Kepada Ibu’.

Izreen Azminda, ambassador of P&G Malaysia's 'Daripada Ibu Kepada Ibu'

Izreen Azminda, ambassador of P&G Malaysia’s ‘Daripada Ibu Kepada Ibu’ campaign also shared, “As a single parent myself, I understand the challenges that come with having to be the sole breadwinner and primary caregiver in the family. A little support from friends and family goes a long way in lifting our spirits especially during festive periods such as Raya when expenses are bound to increase. I am proud to be part of this campaign in support of a cause that is dear to my heart.”

Mohamad Faisal Ghazali, Co-Founder of Food Aid Foundation said that we believe that no one deserves to go hungry. Single mothers are often overlooked by the community and we hope that through this campaign, we are able to shed some light on their challenges and work together to ease their burden this Raya. Mothers support mothers will form a caring and loving community!

P&G places high importance in being a good corporate citizens and ensure the communities where they operate remain strong and thriving. Aside from ‘Daripada Ibu Kepada Ibu’, P&G Malaysia will be doing other works of charity as part of their ‘P&G Malaysia Gives Back’ campaign throughout the year. Other communities they will be helping include Orang Asli children, flood victims and Malaysians with no access to clean and safe drinking water. Thanks P&G that concerns and taking roles in our community. Thumbs up for the good effort!

To find out more about ‘Daripada Ibu Kepada Ibu’ campaign and the full list of participating outlets, please visit www.daripadaibukepadaibu.com.my to play a part in making a difference in the lives of single mothers and their families this Ramadhan season.

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The preliminary result of the Clinical Study Research study by Pusat Perubatan Universiti Kebangsaan Malaysia is set to be announced in conjunction with World Digestive Health Day 2017 (WDHD), which will be officiated by the Deputy Minister of Health Malaysia, Yang Berhormat Dato’ Seri Dr Hilmi Bin Haji Yahaya.

Deputy Minister of Health Malaysia, Yang Berhormat Dato’ Seri Dr Hilmi Bin Haji Yahaya truly hope that the World Digestive Health Day celebration will serve as a reminder to all Malaysians to take care of their digestive health.The state of the rakyat’s digestive health is apparent when looking at the Health Facts 2016 released by the Ministry of Health. It was revealed that diseases of the digestive system were the #4 principal cause of hospitalisation in private hospitals, #7 principal cause of hospitalisation in MoH hospitals, and #6 principal cause of death recorded in in both MoH and private hospitals.

“Further to this, in the 2011 annual report issued by the Ministry of Health, it was revealed that colorectal cancer was the second most common cancer among Malaysians. It accounted for 15.7% of cancers among men, and 10.4% of cancers among women. The incidence of cancer was found to occur at all ages but the risk increases with age. It was also found that the after the 60 years of age, the incidence rate in men exceeded that of women,” he adds.

From left; Mr Ravi Varman (MAKNA), Mr Michael Thio (Deputy Managing Director, VITAGEN), Dr Lee Hock Bee (DHM Council Member), Assoc Prof Dr Raja Affendi (Deputy Chairman of Digestive Health Malaysia), Datuk Dr Muhammad Radzi (Chairman of Digestive Health Malaysia), YB Dato’ Seri Dr Hilmi B Haji Yahaya (Deputy Minister of Health Malaysia), and Mr Michael Ong (Deputy General Manager, VITAGEN) witnessed the unveiling topline results of a clinical study conducted by Pusat Perubatan Universiti Kebangsaan

He also commended the efforts of the research team in finding ways to delve deeper into the factors that affect the digestive health of Malaysians and their attempts of finding ways to positively affect it. He comments, “Thus far, the results they have obtained show that consuming probiotics is effective in helping to lower intestinal transit time, meaning your body can absorb the nutrients in your food more effectively and in a shorter time. It appears that the preliminary findings of the HUKM research team, which is led by Associate Professor Dr Raja Affendi Bin Raja Ali, are very promising!”

The topline results of a landmark Clinical Study Research by Pusat Perubatan Universiti Kebangsaan Malaysia revealed that consumption of cultured milk drinks that contain Lactobacillus Acidophilus and Lactobacillus casei, has various overall health benefits.

This year-long study spearheaded by Universiti Kebangsaan Malaysia (UKM) is the first of its kind conducted in Malaysia, and is highly relevant as it uses Malaysians as research subjects against the local backdrop of Malaysian diet and lifestyle habits. The research team, led by Principle Investigator and Senior Consultant Gastroenterologist, Professor Dr Raja Affendi Raja Ali, will continue to monitor and record the results of the study until its completion.

Mom always said that we must take care our diet intake and eat according to the meal timing. Our body will be growth strong and not easily get sick. Ah...ha! Here is the rational that gut health plays very important role to save guard ourselves. By taking care of digestive health, our body can get the adequate nutrition as needed, detox by eliminating unwanted items efficiently and immune system can works well to fight the pathogens.

WDHD is organised by the VITAGEN Healthy Digestion Programme together with Digestive Health Malaysia Society (DHM). As Malaysia’s number 1 cultured milk drink, VITAGEN, is a staunch believer and supporter of the need to encourage and promote optimal digestive health amongst the Malaysian public through community education campaigns or initiatives. DHM is an expert-driven, digestive health body that seeks to empower all Malaysians to manage their digestive health with confidence and optimism, thereby reducing the prevalence of digestive health diseases. Other collaborators of the WDHD celebration include Nutrition Month Malaysia, Positive Parenting Programme, and National Cancer Council. A great educational games, interactive activities and family fun programmes that suitable for whole family to learn and join together!

Dato’ Dr Muhammad Radzi Bin Abu Hassan, the Chairman of DHM, elaborates, “There are many studies by academia in collaboration with the industry and expert bodies which have helped science to answer many of the questions surrounding the function of our gut and how it works. As such, DHM plans to expand its role from being the nation’s leading expert-driven, digestive health body, to helping build a bridge between educational institutions and the industry.”

YB Dato’ Sri Dr Hilmi B Haji Yahaya, Deputy Minister of Health Malaysia checked out new interactive VITAGEN vending machine at World Digestive Health Day 2017 Celebration

“Our collaborative research is also in line with the government’s call for more ‘translational research’ in which the government, academia, industry and the community, through expert bodies like DHM, synergise to produce solutions to national and international issues. We are certainly looking forward to unveiling the results of our study later on,” he divulges.

Mr Michael Ong, Deputy General Manager of Malaysia Milk Sdn Bhd, reveals, “We have always been a strong advocate of prevention, and as a part of our ongoing efforts to create greater awareness on the importance of good digestive health, we are continuously supporting various community programmes that focus on raising awareness of the importance of digestive health.”

Mr Michael Thio (Deputy Managing Director, VITAGEN), YB Dato’ Seri Dr Hilmi B Haji Yahaya (Deputy Minister of Health Malaysia), and Mr Michael Ong (Deputy General Manager, VITAGEN) at World Digestive Health Day 2017 Celebration at One Utama Shopping Centre.

“This year, we are pleased that by collaborating closely with experts from UKM, we will be able to gain a better understanding and appreciation of a healthy digestive system. The study found evidence on the efficacy of probiotics in our cultured milk drinks. We are greatly encouraged by the positive results of this research which is proven scientifically and is backed by scientific data and statistics.”

Such a cute photo shooting and Vitagen vending machine !

The WDHD 2017 celebration caters to the whole family and is held at Lower Ground Centre Court, One Utama Shopping Centre from 17-21 May 2017, 10am-10pm. Admission is free and members of the public are welcome to visit to learn more about digestive health from the experts. It showcases many exciting activities such as free health screenings, distribution of free stool test kits by gastroenterology nurses, expert consultations, kids colouring contest, and exhilarating fitness demonstration.